CIS Lessons Learned
Download as ppt, pdf1 like286 views
Presented in April 2008 at the Europe and Eurasia Regional Forum for Media Development
![Persephone Miel [email_address] www.mediarepublic.org Thank you §³§á§Ñ§ã§Ú§Ò§à Merci](https://image.slidesharecdn.com/persephoneapril17rusengnew-090524091656-phpapp01/85/CIS-Lessons-Learned-24-320.jpg)
More Related Content
Viewers also liked (20)
CIS Lessons Learned
- 1. Regional Forum for Media Development Media Development in the former Soviet Union 15 years later, have we learned anything? §²§Ñ§Ù§Ó§Ú§ä§Ú§Ö §³§®§ª §Ó §Ò§í§Ó§ê§Ö§Þ §³§³§³§² 15 §Ý§Ö§ä §ã§á§å§ã§ä§ñ ¨C §Þ§í §ç§à§ä§î §é§Ö§Þ§å-§ä§à §ß§Ñ§å§é§Ú§Ý§Ú§ã§î ? Paris 17 April 2008
- 2. Conclusions | §£§í§Ó§à§Õ§í Everything takes longer than you think Everything is connected Flexibility to adapt is critical Leadership is central §£§ã§Ö §ä§â§Ö§Ò§å§Ö§ä §Ò§à§Ý§î§ê§Ö §Ó§â§Ö§Þ§Ö§ß§Ú, §é§Ö§Þ §Ü§Ñ§Ù§Ñ§Ý§à§ã§î §£§ã§Ö §Ó§Ù§Ñ§Ú§Þ§à§ã§Ó§ñ§Ù§Ñ§ß§à §¤§Ý§Ñ§Ó§ß§à§Ö ¨C §Ô§Ú§Ò§Ü§à§ã§ä§î §Ú §á§â§Ú§ã§á§à§ã§à§Ò§Ý§ñ§Ö§Þ§à§ã§ä§î §¸§Ö§ß§ä§â§Ñ§Ý§î§ß§å§ð §â§à§Ý§î §Ú§Ô§â§Ñ§Ö§ä §Ý§Ú§Õ§Ö§â§ã§ä§Ó§à
- 3. Fools rush in §±§à§ã§á§Ö§ê§ß§à§ã§ä§î §ß§å§Ø§ß§Ñ §Ý§Ú§ê§î §á§â§Ú §Ý§à§Ó§Ý§Ö §Ò§Ý§à§ç Building a responsible, responsive, robust news media sector that is financially and editorially independent where only its opposite previously existed §³§à§Ù§Õ§Ñ§ß§Ú§Ö §à§ä§Ó§Ö§ä§ã§ä§Ó§Ö§ß§ß§à§Ô§à, §à§ä§Ù§í§Ó§é§Ú§Ó§à§Ô§à, §á§â§à§é§ß§à§Ô§à §Þ§Ö§Õ§Ú§Û§ß§à§Ô§à §ã§Ö§Ü§ä§à§â§Ñ, §à§Ò§Ý§Ñ§Õ§Ñ§ð§ë§Ö§Ô§à §æ§Ú§ß§Ñ§ß§ã§à§Ó§à§Û §Ú §â§Ö§Õ§Ñ§Ü§è§Ú§à§ß§ß§à§Û §ß§Ö§Ù§Ñ§Ó§Ú§ã§Ú§Þ§à§ã§ä§î§ð, §ä§Ñ§Þ, §Ô§Õ§Ö §Õ§à §ã§Ú§ç §á§à§â §ã§å§ë§Ö§ã§ä§Ó§à§Ó§Ñ§Ý§à §ä§à§Ý§î§Ü§à §ß§Ö§é§ä§à §á§â§à§ä§Ú§Ó§à§á§à§Ý§à§Ø§ß§à§Ö
- 4. Transforming Media §±§Ö§â§Ö§ã§ä§â§à §Û §Ü§Ñ §³§®§ª ¡ is far more difficult, expensive, and time-consuming Than any of us could have imagined ¡ §ä§â§Ö§Ò§å§Ö§ä §Ô§à§â§Ñ§Ù§Õ§à §Ò§à§Ý§î§ê§Ö §å§ã§Ú§Ý§Ú§Û, §Õ§Ö§ß§Ö§Ô §Ú §Ó§â§Ö§Þ§Ö§ß§Ú , §é§Ö§Þ §Ó§ã§Ö §Þ§í §Þ§à§Ô§Ý§Ú §ã§Ö§Ò§Ö §á§â§Ö§Õ§ã§ä§Ñ§Ó§Ú§ä§î
- 5. They call it a medium for a reason §¦§ã§ä§î §á§â§Ú§é§Ú§ß§Ñ, §á§à§é§Ö§Þ§å §³§®§ª §ß§Ñ§Ù§í§Ó§Ñ§ð§ä§ã§ñ §ã§â§Ö§Õ§ã§ä§Ó§Ñ§Þ§Ú Media reflect the society they serve; there are real limitations on how much they can lead societal change. §³§®§ª §à§ä§â§Ñ§Ø§Ñ§ð§ä §à§Ò§ë§Ö§ã§ä§Ó§à, §Ü§à§ä§à§â§à§Þ§å §ã§Ý§å§Ø§Ñ§ä; §ã§å§ë§Ö§ã§ä§Ó§å§ð§ä §â§Ö§Ñ§Ý§î§ß§í§Ö §à§Ô§â§Ñ§ß§Ú§é§Ö§ß§Ú§ñ §ß§Ñ §ä§à, §Õ§à §Ü§Ñ§Ü§à§Û §ã§ä§Ö§á§Ö§ß§Ú §à§ß§Ú §ã§á§à§ã§à§Ò§ß§í §Ó§à§Ù§Ô§Ý§Ñ§Ó§Ú§ä§î §à§Ò§ë§Ö§ã§ä§Ó§Ö§ß§ß§í§Ö §á§Ö§â§Ö§Þ§Ö§ß§í .
- 6. They call it a medium for a reason §¦§ã§ä§î §á§â§Ú§é§Ú§ß§Ñ, §á§à§é§Ö§Þ§å §³§®§ª §ß§Ñ§Ù§í§Ó§Ñ§ð§ä§ã§ñ §ã§â§Ö§Õ§ã§ä§Ó§Ñ§Þ§Ú Real changes must be supported by non-media activity ¨C aggressively promote connections between civil society & media §¯§Ñ§ã§ä§à§ñ§ë§Ú§Ö §á§Ö§â§Ö§Þ§Ö§ß§í §ß§Ñ§ã§ä§å§á§Ñ§ð§ä §ä§à§Ý§î§Ü§à §Ö§ã§Ý§Ú §à§ß§Ú §á§à§Õ§Õ§Ö§â§Ø§Ú§Ó§Ñ§ð§ä§ã§ñ §ß§Ö-§Þ§Ö§Õ§Ú§Û§ß§à§Û §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§î§ð ¨C §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à §Ó§Ö§ã§ä§Ú §á§à§ã§ä§à§ñ§ß§ß§å§ð §â§Ñ§Ò§à§ä§å §á§à §å§Ü§â§Ö§á§Ý§Ö§ß§Ú§ð §ã§Ó§ñ§Ù§Ö§Û §Þ§Ö§Ø§Õ§å §Ô§â§Ñ§Ø§Õ§Ñ§ß§ã§Ü§Ú§Þ §à§Ò§ë§Ö§ã§ä§Ó§à§Þ §Ú §³§®§ª
- 7. Learn to walk before you run §±§â§Ö§Ø§Õ§Ö, §é§Ö§Þ §Ò§Ö§Ô§Ñ§ä§î, §ß§å§Ø§ß§à §ß§Ñ§å§é§Ú§ä§î§ã§ñ §ç§à§Õ§Ú§ä§î You can show beginning reporters how a massive investigative piece was done, it may inspire them, but don¡¯t expect them to be able to start producing such work the next day. §®§à§Ø§ß§à §á§à§Ü§Ñ§Ù§Ñ§ä§î §ß§à§Ó§Ú§é§Ü§å, §Ü§Ñ§Ü §á§â§à§Ó§à§Õ§Ú§ä§ã§ñ §Ô§Ý§å§Ò§à§Ü§à§Ö §Ø§å§â§ß§Ñ§Ý§Ú§ã§ä§ã§Ü§à§Ö §â§Ñ§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§Ö, §Ú §ï§ä§à §ß§Ñ§Ó§Ö§Õ§Ö§ä §Ö§Ô§à §ß§Ñ §Þ§í§ã§Ý§Ú, §à§Õ§ß§Ñ§Ü§à §ß§Ö §Ø§Õ§Ú§ä§Ö, §é§ä§à §à§ß §ã§Þ§à§Ø§Ö§ä §å§Ø§Ö §Ù§Ñ§Ó§ä§â§Ñ §ã§Ñ§Þ §ß§Ñ§é§Ñ§ä§î §Õ§Ö§Ý§Ñ§ä§î §ä§Ñ§Ü§Ú§Ö §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§í.
- 8. Learn to walk before you run §±§â§Ö§Ø§Õ§Ö, §é§Ö§Þ §Ò§Ö§Ô§Ñ§ä§î, §ß§å§Ø§ß§à §ß§Ñ§å§é§Ú§ä§î§ã§ñ §ç§à§Õ§Ú§ä§î But other people are already flying, and so will we all one day: media support NGOs must stay ahead of the local curve , continually promoting new ideas, technologies, etc. even though only a small percentage will be adopted at any one time. §¯§à §Õ§â§å§Ô§Ú§Ö §å§Ø§Ö §Ý§Ö§ä§Ñ§ð§ä , §Ú §Þ§í §ä§à§Ø§Ö §Ó§ã§Ö §Ó §à§Õ§Ú§ß §á§â§Ö§Ü§â§Ñ§ã§ß§í§Û §Õ§Ö§ß§î §á§à§Ý§Ö§ä§Ú§Þ : §Þ§Ö§Õ§Ú§Û§ß§í§Ö §¯§¤§° §Õ§à§Ý§Ø§ß§í §Ú§Õ§ä§Ú §Ó§á§Ö§â§Ö§Õ§Ú §Þ§Ö§ã§ä§ß§à§Ô§à §å§â§à§Ó§ß§ñ , §á§à§ã§ä§à§ñ§ß§ß§à §á§â§à§Õ§Ó§Ú§Ô§Ñ§ñ §ß§à§Ó§í§Ö §Ú§Õ§Ö§Ú, §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§Ú §Ú §ä.§á., §Õ§Ñ§Ø§Ö §Ö§ã§Ý§Ú §Ý§Ú§ê§î §ß§Ö§Ò§à§Ý§î§ê§Ñ§ñ §Ú§ç §é§Ñ§ã§ä§î §Ò§å§Õ§Ö§ä §Ü§Ñ§Ø§Õ§í§Û §â§Ñ§Ù §Ó§ß§Ö§Õ§â§ñ§ä§î§ã§ñ .
- 9. 2+2=5 Professional associations and everything that connects people with similar goals and interests (websites, email lists, conferences, etc.) are vital and fragile . They need long-term, low-level attention to keep them alive, spur them to do more than the easiest thing, and prevent or at least resist government co-optation. §±§â§à§æ§Ö§ã§ã§Ú§à§ß§Ñ§Ý§î§ß§í§Ö §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§Ú §Ú §Ó§ã§Ö §à§ã§ä§Ñ§Ý§î§ß§à§Ö, §ã§á§à§ã§à§Ò§ß§à§Ö §à§Ò§ì§Ö§Õ§Ú§ß§ñ§ä§î §Ý§ð§Õ§Ö§Û §ã §à§Ò§ë§Ú§Þ§Ú §è§Ö§Ý§ñ§Þ§Ú §Ú §Ú§ß§ä§Ö§â§Ö§ã§Ñ§Þ§Ú (§Ó§Ö§Ò§ã§Ñ§Û§ä§í, §ã§á§Ú§ã§Ü§Ú §â§Ñ§ã§ã§í§Ý§Ü§Ú, §Ü§à§ß§æ§Ö§â§Ö§ß§è§Ú§Ú §Ú §ä.§Õ.) §ï§ä§à §Ø§Ú§Ù§ß§Ö§ß§ß§à §Ó§Ñ§Ø§ß§í§Ö §Ú §ç§â§å§á§Ü§Ú§Ö §Ó§Ö§ë§Ú . §°§ß§Ú §ä§â§Ö§Ò§å§ð§ä §Õ§à§Ý§Ô§à§ã§â§à§é§ß§à§Ô§à §ß§Ö§Ò§â§à§ã§Ü§à§Ô§à §Ó§ß§Ú§Þ§Ñ§ß§Ú§ñ, §é§ä§à§Ò§í §Ó§í§Ø§Ú§ä§î, §é§ä§à§Ò§í §á§à§Ò§å§Õ§Ú§ä§î §Ú§ç §Õ§Ö§Ý§Ñ§ä§î §ß§Ö §ä§à§Ý§î§Ü§à §ã§Ñ§Þ§í§Ö §Ý§Ö§Ô§Ü§Ú§Ö §Ó§Ö§ë§Ú, §Ú §é§ä§à§Ò§í §á§â§Ö§Õ§à§ä§Ó§â§Ñ§ä§Ú§ä§î §Ú§Ý§Ú §á§à §Ü§â§Ñ§Û§ß§Ö§Û §Þ§Ö§â§Ö §Ù§Ñ§ä§â§å§Õ§ß§Ú§ä§î §á§à§Õ§é§Ú§ß§Ö§ß§Ú§Ö §Ú§ç §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§å .
- 10. 2+2=5 What to do: Stay long-term, encourage models that make associations accountable to members and make all projects maximally interactive from the beginning. §¹§ä§à §Õ§Ö§Ý§Ñ§ä§î : §Ù§Ñ§Ü§Ý§Ñ§Õ§í§Ó§Ñ§ä§î§ã§ñ §ß§Ñ §Õ§à§Ý§Ô§Ú§Û §ã§â§à§Ü, §á§à§à§ë§â§ñ§ä§î §Þ§à§Õ§Ö§Ý§Ú, §Ü§à§ä§à§â§í§Ö §Õ§Ö§Ý§Ñ§ð§ä §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§Ú §á§à§Õ§à§ä§é§Ö§ä§ß§í§Þ§Ú §ã§Ó§à§Ú§Þ §é§Ý§Ö§ß§Ñ§Þ, §Ú §ã §ã§Ñ§Þ§à§Ô§à §ß§Ñ§é§Ñ§Ý§Ñ §Õ§Ö§Ý§Ñ§ä§î §Ó§ã§Ö §á§â§à§Ö§Ü§ä§í §Þ§Ñ§Ü§ã§Ú§Þ§Ñ§Ý§î§ß§à §Ú§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§í§Þ§Ú
- 11. Location, location, location §®§Ö§ã§ä§à, §Þ§Ö§ã§ä§à, §Þ§Ö§ã§ä§à Although the former Soviet republics faced very similar situations when the USSR was first dissolved, the differences between countries and even regions of the same country have been growing ever since. §·§à§ä§ñ §Ó§ã§Ö §â§Ö§ã§á§å§Ò§Ý§Ú§Ü§Ú §Ò§í§Ý§Ú §Ú§Ù§ß§Ñ§é§Ñ§Ý§î§ß§à §Ó §à§é§Ö§ß§î §á§à§ç§à§Ø§Ö§Þ §á§à§Ý§à§Ø§Ö§ß§Ú§Ú §á§à§ã§Ý§Ö §â§Ñ§ã§á§Ñ§Õ§Ñ §³§³§³§², §ã §ä§Ö§ç §á§à§â §â§Ñ§Ù§Ý§Ú§é§Ú§ñ §Þ§Ö§Ø§Õ§å §ã§ä§â§Ñ§ß§Ñ§Þ§Ú §Ú §Õ§Ñ§Ø§Ö §â§Ö§Ô§Ú§à§ß§Ñ§Þ§Ú §à§Õ§ß§à§Û §ã§ä§â§Ñ§ß§í §á§â§à§Õ§à§Ý§Ø§Ñ§ð§ä §â§Ñ§ã§ä§Ú .
- 12. Location, location, location §®§Ö§ã§ä§à, §Þ§Ö§ã§ä§à, §Þ§Ö§ã§ä§à What to do: seek local participation early and often: in program design, political buy-in for projects, etc., etc. And never say ¡°this worked in Russia, of course it will work here.¡± §¹§ä§à §Õ§Ö§Ý§Ñ§ä§î : §Ú§Ù§ß§Ñ§é§Ñ§Ý§î§ß§à §Ú §é§Ñ§ã§ä§à §á§â§Ú§Ó§Ý§Ö§Ü§Ñ§ä§î §Ü §å§é§Ñ§ã§ä§Ú§ð §Þ§Ö§ã§ä§ß§í§Ö §ã§ä§â§å§Ü§ä§å§â§í : §Ó §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ö §á§â§à§Ô§â§Ñ§Þ§Þ, §Ó §á§à§Ý§Ú§ä§Ú§é§Ö§ã§Ü§à§Û §á§à§Õ§Õ§Ö§â§Ø§Ü§Ö §á§â§à§Ö§Ü§ä§à§Ó, §Ú §ä.§Õ. §Ú §ä.§á. §ª §ß§Ú§Ü§à§Ô§Õ§Ñ §ß§Ö §Ô§à§Ó§à§â§Ú§ä§Ö: ?§¿§ä§à §á§à§Ý§å§é§Ú§Ý§à§ã§î §Ó §²§à§ã§ã§Ú§Ú, §Ù§ß§Ñ§é§Ú§ä, §ß§Ñ§Ó§Ö§â§ß§ñ§Ü§Ñ §á§à§Ý§å§é§Ú§ä§ã§ñ §Ù§Õ§Ö§ã§î?.
- 13. Training is 4EVER §´§â§Ö§ß§Ú§ß§Ô §æ§à§â§Ö§Ó§Ñ There will always* be a need for mid-career training for media professionals, just as there is in more developed media environments. §£§ã§Ö§Ô§Õ§Ñ * §Ò§å§Õ§Ö§ä §ã§å§ë§Ö§ã§ä§Ó§à§Ó§Ñ§ä§î §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à§ã§ä§î §Ó §ä§â§Ö§ß§Ú§ß§Ô§Ö §á§à §á§à§Ó§í§ê§Ö§ß§Ú§ð §Ü§Ó§Ñ§Ý§Ú§æ§Ú§Ü§Ñ§è§Ú§Ú §Þ§Ö§Õ§Ú§Û§ß§í§ç §á§â§à§æ§Ö§ã§ã§Ú§à§ß§Ñ§Ý§à§Ó, §Ü§Ñ§Ü §à§ß§Ñ §ã§å§ë§Ö§ã§ä§Ó§å§Ö§ä §Ú §Ó §Ò§à§Ý§Ö§Ö §â§Ñ§Ù§Ó§Ú§ä§í§ç §Þ§Ö§Õ§Ú§Û§ß§í§ç §ã§à§à§Ò§ë§Ö§ã§ä§Ó§Ñ§ç. * always, always, always and forever * §Ó§ã§Ö§Ô§Õ§Ñ, §Ó§ã§Ö§Ô§Õ§Ñ, §Ó§ã§Ö§Ô§Õ§Ñ §Ú §Ó§Ö§é§ß§à
- 14. Training is 4EVER §´§â§Ö§ß§Ú§ß§Ô §æ§à§â§Ö§Ó§Ñ As in the west, some training will be financed by the commercial industry (through associations or fees-for-service) and some will be at least partially funded as a nonprofit activity in order to promote socially beneficial content, reach underserved populations, etc. §¬§Ñ§Ü §Ú §ß§Ñ §©§Ñ§á§Ñ§Õ§Ö, §é§Ñ§ã§ä§î §ä§â§Ö§ß§Ú§ß§Ô§Ñ §Ò§å§Õ§Ö§ä §æ§Ú§ß§Ñ§ß§ã§Ú§â§à§Ó§Ñ§ä§î§ã§ñ §Ü§à§Þ§Þ§Ö§â§é§Ö§ã§Ü§à§Û §Ú§ß§Õ§å§ã§ä§â§Ú§Ö§Û ( §Ý§Ú§Ò§à §é§Ö§â§Ö§Ù §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§Ú, §Ý§Ú§Ò§à §ß§Ñ §Ò§Ñ§Ù§Ö §à§á§Ý§Ñ§ä§í §å§ã§Ý§å§Ô), §Ñ §é§Ñ§ã§ä§î §Ò§å§Õ§Ö§ä §ç§à§ä§ñ §Ò§í §é§Ñ§ã§ä§Ú§é§ß§à §æ§Ú§ß§Ñ§ß§ã§Ú§â§à§Ó§Ñ§ä§î§ã§ñ §Ü§Ñ§Ü §ß§Ö§Ü§à§Þ§Þ§Ö§â§é§Ö§ã§Ü§Ñ§ñ §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§î, §é§ä§à§Ò§í §á§à§Þ§à§Ô§Ñ§ä§î §á§à§ñ§Ó§Ý§Ö§ß§Ú§ð §à§Ò§ë§Ö§ã§ä§Ó§Ö§ß§ß§à-§á§à§Ý§Ö§Ù§ß§à§Ô§à §Ü§à§ß§ä§Ö§ß§ä§Ñ, §à§ç§Ó§Ñ§ä§í§Ó§Ñ§ä§î §ß§Ö§à§Ò§Ö§ã§á§Ö§é§Ö§ß§ß§í§Ö §Ô§â§å§á§á§í §ß§Ñ§ã§Ö§Ý§Ö§ß§Ú§ñ §Ú §á§â.
- 15. Coulda woulda shoulda §¦§ã§Ý§Ú §Ò§í §Õ§Ñ §Ü§Ñ§Ò§í If we had known how long we would work with FSU media, we would have found some way to work with: journalism faculties national and/or state channels existing Unions of Journalism §¦§ã§Ý§Ú §Ò§í §Þ§í §ã §ã§Ñ§Þ§à§Ô§à §ß§Ñ§é§Ñ§Ý§Ñ §Ù§ß§Ñ§Ý§Ú, §ã§Ü§à§Ý§î§Ü§à §Ý§Ö§ä §Ò§å§Õ§Ö§Þ §â§Ñ§Ò§à§ä§Ñ§ä§î §ã§à §³§®§ª §Ó §³§¯§¤, §Þ§í §Ò§í §ß§Ñ§ê§Ý§Ú §Ò§í §ç§à§ä§î §Ü§Ñ§Ü§à§Û-§ä§à §ã§á§à§ã§à§Ò §ç§à§ä§î §é§å§ä§î-§é§å§ä§î §â§Ñ§Ò§à§ä§Ñ§ä§î §ã : §¶§Ñ§Ü§å§Ý§î§ä§Ö§ä§Ñ§Þ§Ú §Ø§å§â§ß§Ñ§Ý§Ú§ã§ä§Ú§Ü§Ú , §¯§Ñ§è§Ú§à§ß§Ñ§Ý§î§ß§í§Þ§Ú §Ú/§Ú§Ý§Ú §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ö§ß§ß§í§Þ§Ú §Ü§Ñ§ß§Ñ§Ý§Ñ§Þ§Ú §³§å§ë§Ö§ã§ä§Ó§å§ð§ë§Ú§Þ§Ú §³§à§ð§Ù§Ñ§Þ§Ú §Ø§å§â§ß§Ñ§Ý§Ú§ã§ä§à§Ó
- 16. Coulda woulda shoulda §¦§ã§Ý§Ú §Ò§í §Õ§Ñ §Ü§Ñ§Ò§í If we had known how long we would work with FSU media, we¡¯d have: Invested more seriously in educating potential trainers and NGO managers (sending people abroad to get Masters degrees, teaching them foreign languages) even though 50% or more would have ended up doing something else. §¦§ã§Ý§Ú §Ò§í §Ù§ß§Ñ§Ý§Ú, §ã§Ü§à§Ý§î§Ü§à §Ý§Ö§ä §Ò§å§Õ§Ö§Þ §â§Ñ§Ò§à§ä§Ñ§ä§î §ã§à §³§®§ª §Ó §³§¯§¤, §Þ§í §Ò§í : §³§Ö§â§î§Ö§Ù§ß§à §Ú§ß§Ó§Ö§ã§ä§Ú§â§à§Ó§Ñ§Ý§Ú §Ò§í §Ó §à§Ò§å§é§Ö§ß§Ú§Ö §á§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§ç §ä§â§Ö§ß§Ö§â§à§Ó §Ú §Þ§Ö§ß§Ö§Õ§Ø§Ö§â§à§Ó §¯§¤§° ( §á§à§ã§í§Ý§Ñ§Ý§Ú §Ý§ð§Õ§Ö§Û §Ù§Ñ §Ô§â§Ñ§ß§Ú§è§å §á§à§Ý§å§é§Ñ§ä§î §ã§ä§Ö§á§Ö§ß§Ú §Þ§Ñ§Ô§Ú§ã§ä§â§Ñ, §à§Ò§å§é§Ñ§Ý§Ú §Ú§ß§à§ã§ä§â§Ñ§ß§ß§í§Þ §ñ§Ù§í§Ü§Ñ§Þ ) , §Õ§Ñ§Ø§Ö §Ö§ã§Ý§Ú §Ò§í §á§à§Ý§à§Ó§Ú§ß§Ñ §Ú§Ù §ß§Ú§ç §á§à§ä§à§Þ §Ù§Ñ§ß§Ú§Þ§Ñ§Ý§Ñ§ã§î §Ò§í §é§Ö§Þ-§ß§Ú§Ò§å§Õ§î §Õ§â§å§Ô§Ú§Þ
- 17. Coulda woulda shoulda §¦§ã§Ý§Ú §Ò§í §Õ§Ñ §Ü§Ñ§Ò§í If we had known how long we¡¯d be working with FSU media, we¡¯d have: Supported media literacy and encouraged media to build coalitions with their audiences, civil society, and business groups to support of freedom of speech and media rights §¦§ã§Ý§Ú §Ò§í §Þ§í §Ù§ß§Ñ§Ý§Ú, §ã§Ü§à§Ý§î§Ü§à §Ý§Ö§ä §Ò§å§Õ§Ö§Þ §â§Ñ§Ò§à§ä§Ñ§ä§î §ã§à §³§®§ª §Ó §³§¯§¤, §Þ§í §Ò§í : §²§Ñ§Ò§à§ä§Ñ§Ý§Ú §Ò§í §ß§Ñ§Õ §Ô§â§Ñ§Þ§à§ä§ß§à§ã§ä§î§ð §³§®§ª §Ú §á§à§Õ§ä§Ñ§Ý§Ü§Ú§Ó§Ñ§Ý§Ú §Ò§í §Ú§ç §Ü §à§Ò§ì§Ö§Õ§Ú§ß§Ö§ß§Ú§ð §Ó §Ü§à§Ñ§Ý§Ú§è§Ú§Ú §ã §Ñ§å§Õ§Ú§ä§à§â§Ú§Ö§Û, §Ô§â§Ñ§Ø§Õ§Ñ§ß§ã§Ü§Ú§Þ §à§Ò§ë§Ö§ã§ä§Ó§à§Þ §Ú §Ò§Ú§Ù§ß§Ö§ã-§Ô§â§å§á§á§Ñ§Þ§Ú §Õ§Ý§ñ §á§à§Õ§Õ§Ö§â§Ø§Ü§Ú §ã§Ó§à§Ò§à§Õ§í §ã§Ý§à§Ó§Ñ §Ú §á§â§Ñ§Ó §³§®§ª
- 18. What¡¯s next? §¹§ä§à §Õ§Ñ§Ý§î§ê§Ö ? Talk radio Low-profile Most interactive non-Internet medium Intimate §ª§ß§æ§à§â§Þ§Ñ§è§Ú§à§ß§ß§à§Ö §â§Ñ§Õ§Ú§à §®§Ñ§Ý§à§Ù§Ñ§Þ§Ö§ä§ß§à§Ö §³§Ñ§Þ§à§Ö §Ú§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§à§Ö §á§à§ã§Ý§Ö §ª§ß§ä§Ö§â§ß§Ö§ä§Ñ §§Ú§é§ß§à§Ö
- 19. What¡¯s next? §¹§ä§à §Õ§Ñ§Ý§î§ê§Ö ? Exchanges With neighbors and more developed countries Professional solidarity across borders Joint projects with foreign partners §°§Ò§Þ§Ö§ß§í §³ §ã§à§ã§Ö§Õ§ñ§Þ§Ú §Ú §ã §Ò§à§Ý§Ö§Ö §â§Ñ§Ù§Ó§Ú§ä§í§Þ§Ú §ã§ä§â§Ñ§ß§Ñ§Þ§Ú §±§â§à§æ§Ö§ã§ã§Ú§à§ß§Ñ§Ý§î§ß§Ñ§ñ §ã§à§Ý§Ú§Õ§Ñ§â§ß§à§ã§ä§î §á§à§Ó§Ö§â§ç §Ô§â§Ñ§ß§Ú§è §³§à§Ó§Þ§Ö§ã§ä§ß§í§Ö §á§â§à§Ö§Ü§ä§í §ã §Ú§ß§à§ã§ä§â§Ñ§ß§ß§í§Þ§Ú §á§Ñ§â§ä§ß§Ö§â§Ñ§Þ§Ú
- 20. What¡¯s next? §¹§ä§à §Õ§Ñ§Ý§î§ê§Ö ? Advocacy Make commitment to defending the profession a norm Engage media professionals at all levels Keep building associations §¡§Õ§Ó§à§Ü§Ñ§è§Ú§ñ §±§â§Ö§Ó§â§Ñ§ä§Ú§ä§î §à§Ò§ñ§Ù§Ñ§ß§ß§à§ã§ä§î §Ù§Ñ§ë§Ú§ë§Ñ§ä§î §á§â§à§æ§Ö§ã§ã§Ú§ð §Ó §ß§à§â§Þ§å §±§â§Ú§Ó§Ý§Ö§Ü§Ñ§ä§î §á§â§à§æ§Ö§ã§ã§Ú§à§ß§Ñ§Ý§à§Ó §³§®§ª §ß§Ñ §Ó§ã§Ö§ç §å§â§à§Ó§ß§ñ§ç §±§â§à§Õ§à§Ý§Ø§Ñ§ä§î §ã§ä§â§à§Ú§ä§Ö§Ý§î§ã§ä§Ó§à §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§Û
- 21. What¡¯s next? §¹§ä§à §Õ§Ñ§Ý§î§ê§Ö ? Media Literacy For audiences For students For government officials §¤§â§Ñ§Þ§à§ä§ß§à§ã§ä§î §Ó §ã§æ§Ö§â§Ö §³§®§ª §¡§å§Õ§Ú§ä§à§â§Ú§Ú §³§ä§å§Õ§Ö§ß§ä§à§Ó §¹§Ú§ß§à§Ó§ß§Ú§Ü§à§Ó
- 22. What¡¯s next? §¹§ä§à §Õ§Ñ§Ý§î§ê§Ö ? New formats, new authors Non-professional (citizen) media Audience-created content Social media §¯§à§Ó§í§Ö §æ§à§â§Þ§Ñ§ä§í, §ß§à§Ó§í§Ö §Ñ§Ó§ä§à§â§í §§ð§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§Ö (§Ô§â§Ñ§Ø§Õ§Ñ§ß§ã§Ü§Ú§Ö) §³§®§ª §¬§à§ß§ä§Ö§ß§ä, §ã§à§Ù§Õ§Ñ§ß§ß§í§Û §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§ñ§Þ§Ú §³§à§è§Ú§Ñ§Ý§î§ß§í§Ö §³§®§ª
- 23. Conclusions, again | §³§ß§à§Ó§Ñ §Ó§í§Ó§à§Õ§í Keep overall expectations long-term A holistic , coordinated approach is critical Plan to be flexible and opportunistic The right people can be central §¯§Ö §Ø§Õ§Ú§ä§Ö §ã§Ü§à§â§í§ç §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§à§Ó §¤§Ý§Ñ§Ó§ß§à§Ö ¨C §Ó§ã§Ö§ã§ä§à§â§à§ß§ß§Ú§Û §Ú §ã§Ü§à§à§â§Õ§Ú§ß§Ú§â§à§Ó§Ñ§ß§ß§í§Û §á§à§Õ§ç§à§Õ §±§Ý§Ñ§ß§Ú§â§å§Û§ä§Ö §Ô§Ú§Ò§Ü§Ú§Ö §Ú §à§á§á§à§â§ä§å§ß§Ú§ã§ä§Ú§é§Ö§ã§Ü§Ú§Ö §Õ§Ö§Û§ã§ä§Ó§Ú§ñ §¬§Ñ§Õ§â§í §â§Ö§ê§Ñ§ð§ä §Ó§ã§Ö
- 24. Persephone Miel [email_address] www.mediarepublic.org Thank you §³§á§Ñ§ã§Ú§Ò§à Merci