Citizen Sensitization Proposal Deck
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This document proposes a citizen engagement service called Tukol that would use missed call technology to deliver political messages and information to citizens conveniently. It notes current challenges with low citizen participation and discusses dilemmas faced by both citizens and politicians. Tukol would allow callers to receive auto-played messages by making a missed call to a unique number and participate in two-way SMS communication. The target market includes government agencies, political parties, politicians and donors. The proposal is to partner with a specific political party to leverage Tukol's missed call service to engage, inform and mobilize voters easily and cost-effectively.
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- 1. Citizen Engagement, Sensitisation and Mobilisation Proposition
- 2. THE PROBLEM
- 3. Citizen apathy to political discourse Low citizen turn out at meetings and forums Low voter turn out in elections Low interest amongst young people Culture of hand-outs Fewer citizens want to run for office Limited citizen participation in influencing implementation of political decisions Negative political rhetoric resulting in citizen disillusionment Challenges with Citizen Engagement in Kenya
- 4. The Citizen's Dilemma How do I get reliable info on political Issues? How do I connect with my leaders? How do I participate in political process?
- 5. How do I effectively equip citizens with knowledge on political Issues? How do I reach/connect with MORE people? How do I overcome the handout expectation? The Politicians Dilemma
- 6. How do we bridge the Gap? The solution is a Missed Call away
- 7. THE SOLUTION
- 8. A new breed of Kenyans has emerged with demanding needs and uncompromising lifestyle desires. They have very little attention span and great expectations. Theyre looking for what makes the most sense and is convenient. Theyre also looking for instant access and recognition. So while traditional platforms may still remain relevant for sometime, digital and mobile technology is disrupting the space by simplifying and changing how citizens engage with political leadership fundamentally. For good. The new Digital reality
- 9. Enter Note: we need to come up with different name for this service!
- 10. TuKol is a Citizen Sensitisation and Mobilisation Service. By utilising revolutionary Missed Call technology, Tukol aggregates and delivers citizen messaging (manifestos, announcements, calls to action etc) straight to the citizens ears - wherever they are, whenever they want, whatever their lifestyle. Affordably and conveniently. What is TuKol?
- 11. How does it work? Caller dials a Missed Call to a unique number Calls automatically disconnected after first ring Unique caller numbers saved in secure Database System Autoplays Sponsors specific message Two-way SMS verification/communication Any specific issues escalated to Sponsors secretariat
- 13. Who are we targeting? 1. Government Agencies e.g IEBC 2. Donor Agencies e.g OPEN Society, USAID 3. Political Parties 4. Politicians Potential users of Tukols Missed Call service include:
- 14. OUR PROPOSAL
- 15. To partner with (JUBILEE) to leverage and maximise the opportunities presented by TuKols proprietary Missed Call service to engage, sensitise and mobilise potential voters and supporters in an exciting and completely differentiated way. What are we proposing?
- 16. Why is this good for Citizens? 1. Easy, simple way engage with their leaders 2. Easy and Convenient way to access political info - anytime, anywhere 3. No cost of access 4. Opportunity to discuss issues with your leader
- 17. Why is this good for (JUBILEE)? 1. Pull Effect: Citizen Initiated therefore guaranteed listenership 2. Highly Targeted: narrow to geographic & demographic profiles 3. Cost Effective: mobilise cheaply (no media or voters to buy) 4. Transparent: Get real time reports 5. Effective and Efficient: reach more people faster
- 18. PRICING MODEL
- 19. Pricing Model To deliver greater value to (JUBILEE), TuKols pricing model is based on ACTUAL number of callers ACCESSED as opposed to listenership, frequency or any such opaque matrices. cost per caller 50/- minimum 1000 callers 50K Target Citizens Cost 10,000 500,000 50,000 2,500,000 100,000 5,000,000
- 20. THANK YOU!