Citizen2.0 (English version)
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The document proposes a new concept called "Citizen 2.0" that would add a social layer to the entire internet by integrating users' social networks and data from platforms like Facebook. It would allow users to see friends' recommendations and opinions about products, websites, movies and books. This would benefit both users by giving them more social context online and websites/services by driving more qualified traffic and conversions to their sites. The concept involves structuring social data and integrating it across the web through APIs and plugins.
Citizen2.0 (English version)
- 1. 1 Citizen 2.0 Why social networks should be all over the web Con鍖den)el Pierre Valade 14/05/10
- 2. 2 The problem & some context Con鍖den)el Pierre Valade 14/05/10
- 3. 3 Internet, today Google can search through billions of webpages Facebook allows everyone to create its social network and share informa;on Amazon is selling millions of ar;cles A ton of other services exist on the web Con鍖den)el Pierre Valade 14/05/10
- 4. 4 But, you cant... Is Internet of any help if you ask: What movies should I go to according to my friends recommenda;ons? Has this book been bought by one of my friends ? What is his review ? I want to sell my appartment. Is any of my friends interrested ? I want to buy fashion clothes online. What are the good websites my friends are using ? Con鍖den)el Pierre Valade 14/05/10
- 5. 5 Citizen 2.0 : a new approach Ci;zen 2.0 Web Users Services Con鍖den)el Pierre Valade 14/05/10
- 6. 6 And the whole Internet becomes social Web services Social network Ci;zen2.0 Con鍖den)el Pierre Valade 14/05/10
- 7. 7 Use cases From a user point of view Con鍖den)el Pierre Valade 14/05/10
- 8. 8 Case #1 : Movies.com ≒ Who of my friends have seen this movie ? Social informa;on ≒ Who of my friends want to see this movie ? Social ≒ Have my friends love this movie ? recommanda;on ≒ I can tell in one clic that I want to see this Social organisa;on movie tonight Con鍖den)el Pierre Valade 14/05/10
- 9. 9 Case #2 : Ebay Do I have some friends that have already this book and are willing to lend it ? If yes, I can contact and ask them If no, I can buy it online on ebay.com Con鍖den)el Pierre Valade 14/05/10
- 10. 10 Case #3 : Amazon Social ≒ Are my friends sa;s鍖ed about this product ? recommanda;on ≒ Do they trust the website Im browsing ? ≒ Are my friends interested in buying this Social informa;on product ? Social in鍖uence ≒ What do the experts in this 鍖eld think ? Con鍖den)el Pierre Valade 14/05/10
- 11. 11 Cas #4 : Blogs, newspaper website Social informa;on ≒Are my friends reading this blog ? Social ≒What are the ar;cles that my recommanda;on friends liked ? ≒If I am the author of this blog, how Social in鍖uence can I get a virtual reputa;on ? Con鍖den)el Pierre Valade 14/05/10
- 12. 12 4social Social recommanda)on Social organisa)on Ci)zen2.0 Social informa)on Social in鍖uence Con鍖den)el Pierre Valade 14/05/10
- 13. 13 Citizen 2.0 : a structured set of data Web services Movies Shopping IMDB Movies.com Amazon Ebay Con鍖den)el Pierre Valade 14/05/10
- 14. 14 Integration Providers Users Directly on their website (cf. As a browser plugin (Firefox, IE) Digg) Directly on Ci;zen2.0 website API : the provider, via the By forwarding an API, tells Ci;zen2.0 con鍖rma;on email Con鍖den)el Pierre Valade 14/05/10
- 15. 15 Publish and receive : 束 social Twitter 損 The user publishes content This content is sent to his friends according to their personal interets. The process of search is inversed. Its push. Con鍖den)el Pierre Valade 14/05/10
- 16. 16 Business Model Con鍖den)el Pierre Valade 14/05/10
- 17. 17 UVP for providers Users doesnt quit the provider while interac;ng with Ci;zen2.0 More quali鍖ed tra鍖c on their websites, more conversions They can add a social dimension without any investment The integra;on of Ci;zen2.0 is free and simple Ci;zen2.0 makes providers earn more money Con鍖den)el Pierre Valade 14/05/10
- 18. 18 UVP for users Ci;zen2.0 gives a social layer to any website that you use everyday Your social networks is imported from Facebook, Myspace, etc... An integra;on where you need, on the webpage Con鍖den)el Pierre Valade 14/05/10
- 19. 19 How to make money ? lead Jean-足Bap;ste, who Jean-足Bap;ste Amazon is giving Pierre buys a new like Pierres tastes, wants to buy this 3% of sale to book on Amazon is informed of book Ci;zen2.0 Pierres ac;on Con鍖den)el Pierre Valade 14/05/10
- 20. 20 We also provide an API Secure connec;on with other services that create value for providers, users and other applica;ons Examples: I want to develop a service that need the last 5 movies seen by a user I want to launch a service that can recommend books according to what the user likes Con鍖den)el Pierre Valade 14/05/10
- 21. 21 Ci#zen2.0 Beyond the internet of social networks Con鍖den)el Pierre Valade 14/05/10