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ASMITA KULSHRESHTHA
P O R T F O L I O

Inspiration: This piece is inspired by
the concept of ‘interactive jewelry’. The
idea is to provide a simple playful element
to the jewelry. The subject of inspiration is
the simple origami toy shown in the
picture. The different geometric faces of
the toy justify the theme ‘Facets’.
Step 1: The initial doodle
shows the idea of identical
elements placed on a common
axis in such a way that on
pushing one element the rest
would subsequently follow.
Step 2: The form shown alongside was the first form that was
generated for this concept. The form has been made keeping in
mind the theme ‘Facets’ and the shape of it is such that allows
inter-locking of identical forms easily. The possiblities of this
form were explored and have been shown as under.
1
2
48.46mm
54.92 mm
Final Design
The design was tried as an oval as well as
rectangular bangle in the side view. The rectangular
bangle was found to be more suited to the theme and
since the client is young and experimental, the
rectangular bangle was finalized.
PRODUCT: Bangle with rotating elements
MATERIAL: 18K Gold and diamonds.

‘Cubism’. The picture alongside shows an
srchitectural example of Czech cubism.
The inspiration was taken keeping in mind
the correlation with facets.
Initial doodles to convert the inspiration into jewelry.
2
18.2 mm
26.0mm
Final Design
An open shank ring was developed from
the explorations. The top element is
faceted with its inspiration from the
architectural structure.
PRODUCT: Finger rin - cum - pendant

Initial doodles to convert the inspiration into jewelry.
the form of a round staircase. The stairs at
each different level have been visualized
as facets.
Final Design
Ring inspired by a round staircase
with a faceted metallic top running
around a center stone.
18.2 mm
26.0mm
PRODUCT: Finger ring.

Initial doodles to convert the inspiration into jewelry.The negative space
between surfaces holds a stone.
origami, the surfaces and facets created
by folding and the negative spaces
inside.
Final Design
Pendant inspired by origami. The faceted
surfaces have Jali cut on them which
makes the center stone visible. The three
surfaces are hinged at the bottom and can
be opened henceforth to change or
remove the stone in the center. The
design can thus be worn with or without
the stone.14.9 mm
24.9mm
PRODUCT: Pendant with changeable stones.

PRINCESS OF
PERSIA
Earrings that draw inspiration
from the grandeur of the
Mughals. The silhouette takes
after the spectacular arches
and domes that define their
architecture, while the color
green underlines the richness
of everything Mughal.

THE SILVER
HEIRLOOM
A hand-crafted silver pendant
adorned with red stones,
celebrating the exclusive
‘filigree’ work of Orissa. A
traditional yet contemporary
piece that fits every mood and
occasion.

THE VILLAGE BELLE
A piece that pays a tribute to the ancient Indian game of ‘Shatranj’ (chess),
deriving its silhouette from the ‘pyada’ (pawn). Essentially Indian in its flavor
but contemporary in its appeal, the piece makes use of hammered texturing
and dull gold finish, along with the colors of the game, i.e, black and white,
used in the form of diamonds, Kundan and Meena.

THE ‘QUEEN’
Another piece inspired by the
game of ‘Shatranj’, a salute to the
most powerful gamepiece, the
‘Queen’. The diamond studded
corporate ring symbolizes the
queen from both sides (black
and white) of the game. For the
modern Indian woman who
carries herself with the panache
of a queen, in every walk of life.

THE RADIANT SUN
An Indian contemporary brass brooch
measuring 3 by 3 inch, made of intricate
hand-cut Jali (cutwork), capturing the
powerful radiance of the sun at its peak.
Complemented with brass chains.

COLOR CARNIVAL
A hand-crafted neckwear made up of tiny glass bottles of perfume, filled with gel bags of different colors. The
costume jewelry piece is held together loosely through transparent nylon threads. The piece is a reflection of
the peppy, vivacious and playful part of me, by way of the bright colors, the varied random forms and shapes
it takes every time its worn and the overall liveliness and vibrance it reflects.

PROJECT FOR HIDESIGN INDIA PVT LTD.
To design a ‘Day bag’ and a wallet for a Hidesign customer who is a
professional woman within the age group of 25-35 .Theme: “Cubism”.
Inspired by the early 20th century avant-garde movement of Cubism, the theme
rewinds into the days of minimalist designs and emphasises on shape and
structure. The theme is characterised by the use of defined geometry and
strong, deep monochromes.
CONCEPT
BRAINSTORMING

30
40
9
15
9
12.5
10
13
20
8
Front
View
Side
View
Back
View
FINAL DRAWINGS: DAY BAG AND WALLET.
(All measurements in cms.)
1.5
19
20
15
3
4.5
11
3
17
Internal pocket
details
40
Front
View
Side
View

Brown
suede(top) in
the adjacent
color(right)
Embossed
squares on
leather(top)
in the
adjacent
color(right)
Surface Color
Surface Color
Brass finding in high
polish finish (Similar
metal finish as in picture
alongside)
Hidesign Logo
Concealed zipper for
bottom pocket
Smooth
leather on
handles in
adjacent color.
Surface Color
Brass Zipper
in high finish
LINING DETAIL:
The structured bag is
lined on the inside with
eva sheet with an
internal lining of a
simple brown and beige
chequred fabric (As
shown in picture above)
POCKET DETAIL:
? One running each on
the external front and
back panel
? 3 pouch pockets (6
DAY BAG: FEATURES:
Zip top structured day bag with multiple pockets on the inside and outside, top
carry handles and detachable shoulder strap

Surface Color
Brown
suede(top) in
the adjacent
color(right)
Surface Color
Hidesign Logo
Brass Zipper
in high finish
LINING DETAIL:
The internal lining
would be a simple
brown and beige
chequred fabric(As
shown in picture above)
WALLET FEATURES:
Structured formal wallet with webbed surface and multiple pockets and card
holders inside.

PROJECT FOR HOLII
CONCEPT
BRAINSTORMING
To design a ‘Day bag’ and a wallet for a modern Indian woman within the age group
of 20-30, taking inspiration from India , with emphasis on Indian elements and ethnic
techniques. Theme: “Cultural Mishmash”.
this theme essentially focuses on a juxtaposition of colors and playful combination of
materials. Curious and imaginative, the theme aims to explore Indian-ness in all its
colors.
Inspired by vibrance and all things young,

FINAL DRAWINGS: DAY BAG AND WALLET.
(All measurements in cms.)
18
30
36
10
21
1212
11
10
8 22
12
Front
View
Side
View
Back
View
10 10 10
10
Inside flat view
with pocket details
Flat view

DAY BAG: FEATURES:
Zip top slouchy yet structured tote with multiple pockets on the inside and outside,
top carry handles and detachable shoulder strap
Pink leather in
the adjacent
shade(right),
with criss cross
stitch lines in
white thread
Color
Adjacent Ikat
pattern on silk
in the main
body of the bag.
Leather pipings
for support.
Hidesign Logo
Brass ‘Dhokra’
zipper with a
traditional
dhokra motif like
the one shown
alongside
LINING DETAIL:
The internal lining would be a
coarser fabric with an Ikat pattern
as shown in the picture above.
POCKET DETAIL:
? One running each on the
external front and back panel
? 3 pouch pockets (6 by 10 cm)
? 1 zipped pocket (15 cm by 10 cm)

Pink leather
in the
adjacent
shade(right),
with criss
cross stitch
Color
Concealed
magnetic
strip
Plain pink
leather. The
pink is a
deeper shade
of the one
used in the
Hidesign
logo
Adjacent Ikat
pattern on
silk in the
main body of
the bag.
FLAT VIEW
FOLDED VIEW
LINING DETAIL:
The internal lining
would be a
coarser fabric
with an Ikat
pattern as shown
in the picture
above.
WALLET FEATURES:
Casual Trifold wallet with multiple card holders and coin pouch.

COFFEE SHAKER: PROTOTYPE 1
Manual coffee shaker designed to reduce effort and make work ergonomically easier
and more efficient for roadside coffee vendors in India. The form has been chosen
keeping in mind the nature of the job and ease of handling. An extra grip feature has
been provided in this model, in the form of a hole in the surface of the lid. The hole can
also be used to suspend the shaker from a hook when not in use. The above prototype
has been moulded in fibre. The original product would be in 1:1 ratio in light-weight
PET plastic and would have a screw system for locking .

COFFEE SHAKER: PROTOTYPE 2
Second prototype for the manual coffee shaker. The purpose is the same as the
first one, making the job ergonomically easier and efficient. The above prototype
has been moulded in fibre. The original product would be in 1:1 ratio in light-
weight PET plastic and would have a screw system for locking .

MAGGI TOMATO KETCHUP BOTTLE REDESIGNED
500 ml Maggi tomato ketchup bottle redesigned. The bottle is openable
from both ends so as to cut the wastage due to the viscosity and thickness
of the ketchup, which is a common problem in glass bottles towards the
finishing of the contents of the bottle. The lower part of the bottle is in the
form of a screw lid that collects the contents that remain at the bottom of
the bottle towards the end. The above model is a wooden prototype of the
actual design which would actually be in PET plastic.

KOLHAPURI PACKAGING: PROTOTYPE 1
Packaging design for ‘Kolhapuri Chappals’. The above prototype has been made in a 1:1
ratio in rexine, actual material used would be leather. The package has been designed
to promote the Kolhapuris as a high-fashion footwear globally. The compact package is
designed in a way so as to store the footwear safely and in style.

MARILYN MONROE TILE
Copper tile measuring 4 by 4 inch, made by Acid Etching. Can be used as a
decorative wall tile for interiors or as a refrigerator magnet.

SPIDER PAPERWEIGHT
Copper spider made of wire and beads for eyes. Can be used as a paper weight
and paper clasper.

TOY BASED ON CAM-MECHANISM
Manually-operated toy based on the theme ‘Fun at workplace’. The toy shows the workplace of a hairdresser.
The hairdresser is having a good time blowing up the wig of his unaware customer with his hairdrier. The toy
works on Cam mechanism. Two wooden cams have been fitted inside the box below, which are connected to
their respective followers. As the small handle provided on the side of the box is rotated clockwise, the two
cams, one connected with the hand of the hairdresser and the other to the lady’s wig, joined inside with the
handle through a common shaft begin to rotate, thus elevating the hand of the hairdresser first and then the
lady’s wig, thus creating the look of the wig flying up when the hairdrier is directed towards it, and coming
down when it is moved away.

ECCENTRICITY HAIRBAND
Hair accessory inspired by the theme ‘Eccentricity’, made of a discarded ‘Mini-
CD’ with rubber bands of different colors fastened on it. The different bright and
vibrant colors symbolize joyfulness and liveliness. The loose ends of the rubber
bands are set into motion at the slightest movement, indicative towards
curiosity, dynamism and energy.

‘NAVRATRI’ LAMP
A large wooden lamp-like
structure (approx. 10 ft tall) in
the form of a stylized temple
bell for the occasion of
‘Navratri’ celebration in
college, created using multiple
3D geometric frames of wood,
draped with muslin. The gong
of the bell is in the form of an
octahedron made from thick
wire mesh and fitted with
sequins to reflect light. The
whole structure is fitted with 15
light bulbs on the inside. The
structure was suspended as the
main light source for the temple
created for worship during the
celebrations.

TEXTURE
Texture created using the basic motif of the silhouette of a pair of compasses,
repeated in concentric circles, having an illusionary impact on the eye. Medium:
Pen on paper.

‘FLOATING IN SPACE’
Print created using the basic motif of the silhouette of a pair of compasses, in
different sizes, placed randomly. Medium: Pen and Ink on paper.

‘VICTORIAN REDEFINED’
Print created using the basic motif of the silhouette of a pair of compasses, in
different sizes, placed so as to create a continuous repetitive pattern. Medium:
Ink on paper.

HAND-MADE ‘BEATLES’ WALLPAPER
A hand-made collage consisting of about 400 pictures of the 60’s rock band, ‘The
Beatles’, measuring 8ft by 11ft in size. The collage consists of the band’s images
in the centre and it gets concentrated towards each of the 4 members of the band
towards its corners. Can be used as a wallpaper for interior and outdoor spaces.

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