際際滷

際際滷Share a Scribd company logo

Nonprofit Marketing Plan Template

Erica Mills
Erica Mills

Heres one thing we know about marketing: if you have a plan, you are way more effective. And yet, very few nonprofits have a marketing plan in place. We must put an end to this, people! As a way to help our fellow do gooders create mission-driven marketing plans in record time, we created the 1, 2, 3 Marketing Tree. It guides you through the process of figuring out your plan in 3 simple steps.

1 of 5
Downloaded 584 times
1,2,3 Marketing Tree !!!"#$%&'()%*+,-(."#')/0123"456"7528
1, 2, 3 Everyone uses slightly different words to talk about what they do. For simplicity, we use organization to refer to a nonpro鍖t or a foundation, and supporters to refer to donors/volunteers /patrons, etc. What do a tree and marketing have in common? Anyone can plant a tree and anyone can do marketing. The trick in both cases is knowing how to make it grow and thrive. With the 1, 2, 3 Marketing Tree, you can market your mission with con鍖dence. 1 De鍖ne WHAT marketing success looks like for your organization. 2 Identify WHO you need to reach for your marketing to be successful. 3 Figure out HOW to most effectively reach your ideal supporters. First things 鍖rst turn the page and do the 1, 2, 3 Marketing Assessment. /0/!!!"#$%&'()%*+,-(."#')/0/123"456"7528
WHO HOW WHAT 2. __________ 3. __________ 1. __________ 8. __________ 4. __________ 6. __________ 10. __________ 5. __________ 7. __________ 13. __________ 9. __________ 11. __________ 15. __________ 14. __________ 12. __________ TOTAL: ________ TOTAL: ________ TOTAL: ________ /0/!!!"#$%&'()%*+,-(."#')/0/123"456"7528
Tree eting For more tools and resources to help you market your ark mission with con鍖dence, visit our DIY page at M !!!"#$%&'()%*+,-(."#')/012/ ,3 3c. Now imagine you get a call from your ideal supporter. Tell them why they should work with you. Mechanisms Message 2 3d. List the top three ways (e.g. flyers, 3d. website,top 3 mechanisms (e.g. flyers, List the Facebook, etc.) you will reach 1, website, Facebook, etc.) you will use over your ideal supporters over the next year. Assign who will be inyour ideal supporters. the next year reach charge of making each one happen andcharge of making Assign who will be in by when. each one happen and by when. Measurement 3a. If your marketing is successful, 3e. How will you measure in one year you will be known 3b. Imagine you are at a cocktail party. What would the success of each as the organization that you say if someone asked: What do you do? marketing mechanism? 3 Finally, figure out HOW to most effectively reach your ideal supporters. 2a. Name some common characteristics of HOW your best supporters past and present. 2d. Based on what you know 2b. Why do your best supporters say 2c. How do your best supporters of your best supporters, they like working with you? find out about you? describe your ideal one. 2 Next, identify WHO you need to reach for your marketing to be successful. 1b. What do you do best? 1c. Who is your competition? WHO 1d. What differentiates you from your competition? 1e. What will be different for your organization one year from 1a. What does your organization offer? now if your marketing is successful? 1 First, define WHAT marketing success looks like for your organization. WHAT Write your organizations name here. !!!"#$%&'()%*+,-(."#')/0123"456"7528
Tree For more tools and resources eting to help you market your ark mission with con鍖dence, visit our DIY page at 3M !!!"#$%&'()%*+,-(."#')/012/ 3c. Now imagine you get a call from your ideal , supporter. Tell them why they should work with you. J,S*,496,4'($24'*.%(1A%-'(41(4=,%>$,496%946%84 Mechanisms Message 2 9*%1(,047'$B(9,,*84!6'4#%(4)%+,48B*,496%94 3d. List the top three ways (e.g. flyers, $'!51(#'),;48,(1'*84$171(.4!19640,<*,881'(46%7,4 3d. website,top 3 mechanisms (e.g. flyers, List the Facebook, etc.) you will reach 1, 96,4?,894#%*,4<'881?$,"4J,4!'B$04$'7,49'46%7,4 website, Facebook, etc.) you will use over your ideal supporters over the next year. 2'B4#'),4718194%4#$1,(948'42'B4#%(48,,4V*8956%(04 Assign who will be inyour ideal supporters. the next year reach charge of making 6'!4!,41)<*'7,496,4$17,84':496'8,4!,48,*7," each one happen andcharge of making Assign who will be in by when. each one happen and by when. Measurement 3a. If your marketing is successful, W"4X$1,*8;4%84!'*04':4)'B9646%84?,,(4 3e. How will you measure in one year you will be known 3b. Imagine you are at a cocktail party. What would 'B*4$,%01(.48'B*#,4':4(,!40'('*8/ the success of each as the organization that you say if someone asked: What do you do? =B,4%(04Y%9/Y*1(94?24X,?4WL marketing mechanism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inally, figure out HOW !19640,<*,881'(" to most effectively reach #$1,(9848,*7,0" your ideal supporters. 2a. Name some common characteristics of HOW your best supporters past and present. 2d. Based on what you know 2b. Why do your best supporters say 2c. How do your best supporters of your best supporters, they like working with you? find out about you? describe your ideal one. N6,248%2496,248,,4'B*4!'*+4%84<*'7101(.4 U100$,4%.,0;4:,)%$,;4(B*8,4 2 J'),(;4)%**1,04!1964 #'(-(B1924':4#%*,4:'*496,1*4'!(4<%-,(98"4 '*40'#9'*;4!1964018#*,-'(%*24 #61$0*,(;4<*%#-#1(.40'#9'*84 N6,24+('!41:4!,40'(S94*,%#64'B949'496,);4 T,:,**%$84:*')496,1*4 96,24!'(S94*,#,17,496,46,$<4':49*%1(,04 Next, identify WHO 1(#'),4!6'4B(0,*89%(08496,4 '*4(B*8,8;4%.,4PL4Q4RM" #'$$,%.B,84'*4:*1,(084%94!'*+" ?,(,V984':4*,.B$%*47181984:'*4 <*':,881'(%$84%(0496%9496184184#*1-#%$49'4 you need to reach for your marketing ,$0,*$248,(1'*8401%.('8,04 96,1*4!,$$5?,1(."4 to be successful. !19640,<*,881'(41(4$'!5 1(#'),4#'))B(1-,8" 1b. What do you do best? 1c. Who is your competition? WHO 1d. What differentiates you from your competition? @96,*4'*.%(1A%-'(8496%94<*'710,4 E$$4':4'B*4C1(56'),471819'*8F4%*,47'$B(9,,*4<*':,881'(%$4 1(56'),47181984:'*4$'!51(#'),;4 (B*8,84!6'46%7,4?,,(49*%1(,041(49*,%-(.40,<*,881'("4 *1(.4]'249'4,$0,*$24<,'<$,4!6'4 ,$0,*$24<,'<$,4!6'4(,,048B<<'*9;4 I'4'96,*4'*.%(1A%-'(41(49'!(4#%(48%2496%9" %*,48B^,*1(.4:*')40,<*,881'(" ,"."4C3'!(9'!(4D%*,4E$$1%(#,F"4 G@B*4#B**,(940'('*84%$8'4.17,4 )'(,249'496,)"H 1e. What will be different for your organization one year from 1a. What does your organization offer? now if your marketing is successful? 1 J,4!1$$46%7,41(#*,%8,04'B*4:B(01(.4?24KLM;MMM49'4 3%1$241(56'),47181984:'*4$'!51(#'),;4 First, define WHAT %#61,7,4%(4'(.'1(.4%((B%$4?B0.,94':4KLMM;MMM"44 marketing success ,$0,*$24<,'<$,41(4=,%>$,4!6'46%7,4 N618418496,4%)'B(94(,,0,049'4)%1(9%1(4'B*4#B**,(94 looks like for your ?,,(401%.('8,04!19640,<*,881'(" $,7,$84':4#%*,4<$B848,*7,4OL4(,!4#$1,(984,%#642,%*" organization. WHAT Write your organizations name here. -)$.-/0 !!!"#$%&'()%*+,-(."#')/0123"456"7528 !"#$%&#'!()*+',

More Related Content

Nonprofit Marketing Plan Template

  • 1. 1,2,3 Marketing Tree !!!"#$%&'()%*+,-(."#')/0123"456"7528
  • 2. 1, 2, 3 Everyone uses slightly different words to talk about what they do. For simplicity, we use organization to refer to a nonpro鍖t or a foundation, and supporters to refer to donors/volunteers /patrons, etc. What do a tree and marketing have in common? Anyone can plant a tree and anyone can do marketing. The trick in both cases is knowing how to make it grow and thrive. With the 1, 2, 3 Marketing Tree, you can market your mission with con鍖dence. 1 De鍖ne WHAT marketing success looks like for your organization. 2 Identify WHO you need to reach for your marketing to be successful. 3 Figure out HOW to most effectively reach your ideal supporters. First things 鍖rst turn the page and do the 1, 2, 3 Marketing Assessment. /0/!!!"#$%&'()%*+,-(."#')/0/123"456"7528
  • 3. WHO HOW WHAT 2. __________ 3. __________ 1. __________ 8. __________ 4. __________ 6. __________ 10. __________ 5. __________ 7. __________ 13. __________ 9. __________ 11. __________ 15. __________ 14. __________ 12. __________ TOTAL: ________ TOTAL: ________ TOTAL: ________ /0/!!!"#$%&'()%*+,-(."#')/0/123"456"7528
  • 4. Tree eting For more tools and resources to help you market your ark mission with con鍖dence, visit our DIY page at M !!!"#$%&'()%*+,-(."#')/012/ ,3 3c. Now imagine you get a call from your ideal supporter. Tell them why they should work with you. Mechanisms Message 2 3d. List the top three ways (e.g. flyers, 3d. website,top 3 mechanisms (e.g. flyers, List the Facebook, etc.) you will reach 1, website, Facebook, etc.) you will use over your ideal supporters over the next year. Assign who will be inyour ideal supporters. the next year reach charge of making each one happen andcharge of making Assign who will be in by when. each one happen and by when. Measurement 3a. If your marketing is successful, 3e. How will you measure in one year you will be known 3b. Imagine you are at a cocktail party. What would the success of each as the organization that you say if someone asked: What do you do? marketing mechanism? 3 Finally, figure out HOW to most effectively reach your ideal supporters. 2a. Name some common characteristics of HOW your best supporters past and present. 2d. Based on what you know 2b. Why do your best supporters say 2c. How do your best supporters of your best supporters, they like working with you? find out about you? describe your ideal one. 2 Next, identify WHO you need to reach for your marketing to be successful. 1b. What do you do best? 1c. Who is your competition? WHO 1d. What differentiates you from your competition? 1e. What will be different for your organization one year from 1a. What does your organization offer? now if your marketing is successful? 1 First, define WHAT marketing success looks like for your organization. WHAT Write your organizations name here. !!!"#$%&'()%*+,-(."#')/0123"456"7528
  • 5. Tree For more tools and resources eting to help you market your ark mission with con鍖dence, visit our DIY page at 3M !!!"#$%&'()%*+,-(."#')/012/ 3c. Now imagine you get a call from your ideal , supporter. Tell them why they should work with you. J,S*,496,4'($24'*.%(1A%-'(41(4=,%>$,496%946%84 Mechanisms Message 2 9*%1(,047'$B(9,,*84!6'4#%(4)%+,48B*,496%94 3d. List the top three ways (e.g. flyers, $'!51(#'),;48,(1'*84$171(.4!19640,<*,881'(46%7,4 3d. website,top 3 mechanisms (e.g. flyers, List the Facebook, etc.) you will reach 1, 96,4?,894#%*,4<'881?$,"4J,4!'B$04$'7,49'46%7,4 website, Facebook, etc.) you will use over your ideal supporters over the next year. 2'B4#'),4718194%4#$1,(948'42'B4#%(48,,4V*8956%(04 Assign who will be inyour ideal supporters. the next year reach charge of making 6'!4!,41)<*'7,496,4$17,84':496'8,4!,48,*7," each one happen andcharge of making Assign who will be in by when. each one happen and by when. Measurement 3a. If your marketing is successful, W"4X$1,*8;4%84!'*04':4)'B9646%84?,,(4 3e. How will you measure in one year you will be known 3b. Imagine you are at a cocktail party. What would 'B*4$,%01(.48'B*#,4':4(,!40'('*8/ the success of each as the organization that you say if someone asked: What do you do? =B,4%(04Y%9/Y*1(94?24X,?4WL marketing mechanism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inally, figure out HOW !19640,<*,881'(" to most effectively reach #$1,(9848,*7,0" your ideal supporters. 2a. Name some common characteristics of HOW your best supporters past and present. 2d. Based on what you know 2b. Why do your best supporters say 2c. How do your best supporters of your best supporters, they like working with you? find out about you? describe your ideal one. N6,248%2496,248,,4'B*4!'*+4%84<*'7101(.4 U100$,4%.,0;4:,)%$,;4(B*8,4 2 J'),(;4)%**1,04!1964 #'(-(B1924':4#%*,4:'*496,1*4'!(4<%-,(98"4 '*40'#9'*;4!1964018#*,-'(%*24 #61$0*,(;4<*%#-#1(.40'#9'*84 N6,24+('!41:4!,40'(S94*,%#64'B949'496,);4 T,:,**%$84:*')496,1*4 96,24!'(S94*,#,17,496,46,$<4':49*%1(,04 Next, identify WHO 1(#'),4!6'4B(0,*89%(08496,4 '*4(B*8,8;4%.,4PL4Q4RM" #'$$,%.B,84'*4:*1,(084%94!'*+" ?,(,V984':4*,.B$%*47181984:'*4 <*':,881'(%$84%(0496%9496184184#*1-#%$49'4 you need to reach for your marketing ,$0,*$248,(1'*8401%.('8,04 96,1*4!,$$5?,1(."4 to be successful. !19640,<*,881'(41(4$'!5 1(#'),4#'))B(1-,8" 1b. What do you do best? 1c. Who is your competition? WHO 1d. What differentiates you from your competition? @96,*4'*.%(1A%-'(8496%94<*'710,4 E$$4':4'B*4C1(56'),471819'*8F4%*,47'$B(9,,*4<*':,881'(%$4 1(56'),47181984:'*4$'!51(#'),;4 (B*8,84!6'46%7,4?,,(49*%1(,041(49*,%-(.40,<*,881'("4 *1(.4]'249'4,$0,*$24<,'<$,4!6'4 ,$0,*$24<,'<$,4!6'4(,,048B<<'*9;4 I'4'96,*4'*.%(1A%-'(41(49'!(4#%(48%2496%9" %*,48B^,*1(.4:*')40,<*,881'(" ,"."4C3'!(9'!(4D%*,4E$$1%(#,F"4 G@B*4#B**,(940'('*84%$8'4.17,4 )'(,249'496,)"H 1e. What will be different for your organization one year from 1a. What does your organization offer? now if your marketing is successful? 1 J,4!1$$46%7,41(#*,%8,04'B*4:B(01(.4?24KLM;MMM49'4 3%1$241(56'),47181984:'*4$'!51(#'),;4 First, define WHAT %#61,7,4%(4'(.'1(.4%((B%$4?B0.,94':4KLMM;MMM"44 marketing success ,$0,*$24<,'<$,41(4=,%>$,4!6'46%7,4 N618418496,4%)'B(94(,,0,049'4)%1(9%1(4'B*4#B**,(94 looks like for your ?,,(401%.('8,04!19640,<*,881'(" $,7,$84':4#%*,4<$B848,*7,4OL4(,!4#$1,(984,%#642,%*" organization. WHAT Write your organizations name here. -)$.-/0 !!!"#$%&'()%*+,-(."#')/0123"456"7528 !"#$%&#'!()*+',