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Michael OConnor  Partner, Cruickshank Intellectual Property Attorneys Cleantech Ireland Meeting 10 th  September 2009 Cleantech Intellectual Property
Introduction 1975 intangible asset value of companies in S&P 500 Index 速 approximately 17% 2005 intangible asset value of companies in S&P 500 Index 速 approximately 80% Intellectual Property (IP) can no longer be ignored!
Introduction IP issues of relevance Benefits of developing an IP portfolio IP filing strategy Recent IP updates
Patents Monopoly Lasts 20 years Does not have to be complex Must be new Must be inventive
Benefits of Patents Barrier to entry Access to other markets An asset Taxation benefits Other benefits
Filing strategy  Patents   Preliminary Patent application  National Applications PCT application
Filing strategy  Patents - Main Factors Cost Company Profile Nature of Invention
Trade marks Any sign capable of being represented graphically.. Words Logos Slogans  Colours  etc
Benefits of Trademarks Facilitate repeat purchases Avoid confusion Facilitate expansion Valuable asset
Filing Strategy  Trademarks   Similar rules apply Cover markets Consider future expansion
Recent Updates in IP law Green Channel at UKIPO Specifically for Green or Environmentally Friendly inventions Speeds up grant procedure significantly, grant in < 1 year Publications of Patent informatics on UKIPO website
Summary Every company has IPR Your IPR have a significant value Protection and exploitation crucial
For more information or a free 1 hour consultation contact: [email_address] 8a Sandyford Business Centre Sandyford Dublin 18 Tel: 01 2992222 Fax: 01 2992299 Web: www.cruickshank.ie

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Cleantech Intellectual Property

  • 1. Michael OConnor Partner, Cruickshank Intellectual Property Attorneys Cleantech Ireland Meeting 10 th September 2009 Cleantech Intellectual Property
  • 2. Introduction 1975 intangible asset value of companies in S&P 500 Index 速 approximately 17% 2005 intangible asset value of companies in S&P 500 Index 速 approximately 80% Intellectual Property (IP) can no longer be ignored!
  • 3. Introduction IP issues of relevance Benefits of developing an IP portfolio IP filing strategy Recent IP updates
  • 4. Patents Monopoly Lasts 20 years Does not have to be complex Must be new Must be inventive
  • 5. Benefits of Patents Barrier to entry Access to other markets An asset Taxation benefits Other benefits
  • 6. Filing strategy Patents Preliminary Patent application National Applications PCT application
  • 7. Filing strategy Patents - Main Factors Cost Company Profile Nature of Invention
  • 8. Trade marks Any sign capable of being represented graphically.. Words Logos Slogans Colours etc
  • 9. Benefits of Trademarks Facilitate repeat purchases Avoid confusion Facilitate expansion Valuable asset
  • 10. Filing Strategy Trademarks Similar rules apply Cover markets Consider future expansion
  • 11. Recent Updates in IP law Green Channel at UKIPO Specifically for Green or Environmentally Friendly inventions Speeds up grant procedure significantly, grant in < 1 year Publications of Patent informatics on UKIPO website
  • 12. Summary Every company has IPR Your IPR have a significant value Protection and exploitation crucial
  • 13. For more information or a free 1 hour consultation contact: [email_address] 8a Sandyford Business Centre Sandyford Dublin 18 Tel: 01 2992222 Fax: 01 2992299 Web: www.cruickshank.ie