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Cleveland Clinic

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This document summarizes Cleveland Clinic's efforts to expand its healthcare services beyond traditional institutional boundaries. It discusses initiatives in Canada, Abu Dhabi, and partnerships with Canyon Ranch. The Canada and Abu Dhabi expansions aim to address gaps in their healthcare systems and increase international exposure. Partnerships like Canyon Ranch allow the Clinic to extend its brand while managing risks to maintaining its focus on patients. The document evaluates these efforts based on opportunities, threats, and recommendations to ensure initiatives align with the Clinic's focus on specialty care, innovation, and education.

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CLEVELAND CLINIC: HEALTHCARE BEYOND INSTITUTIONAL BOUNDARIES
COMPETITIVE INTRODUCTION DIAGNOSTIC EDGE BRAND DNA EVALUATION SUCCESS FAILURES CRITERIA NEW CANYON CANADA ABU DHABI INITIATIVES RANCH CLINIC CLINIC WHAT WE OTHER RECOMMEND INITIATIVES CONCLUSIONS Q&A SESSION ANATOMY
Cleveland Clinic Traditional Hospitals Multidisciplinary Approach to Individual Medical Departments Curing Diseases Work Independently Patients Enjoy One-Stop Patients are Referred to Different Coordinated Care Divisions that Work Separately Financial Incentives Removed for Doctors are Financially Motivated Doctors to Provide Expensive Care Doctors Focus on Delivering World Doctors Focus on Productivity and Class Health Care for Patients Tenure DIAGNOSTICS
COMPETITIVE EDGE
BRAND DNA
Focus on Areas Organizational Understand with Structure the Market Brand Competitive Must Fit (Patients & Consistency Edge Culture Government) EVALUATION CRITERIA
Very Specialty Successful Institute Outcomes. Partnerships Why? Competitive Organizational Understand Brand Edge Structure the Market Consistency 120/80
Major CLEVELAND Financial CLINIC Losses. FLORIDA Why? Competitive Organizational Understand Brand Edge Structure the Market Consistency FLATLINE
CANYON RANCH ARIZONA
THE EXECUTIVE PROGRAM
The Executive Program Cleveland Clinic’s Canyon Ranch’s Offering Offering Diagnostic Wellness Expertise Expertise Preventative Medicine CANYON RANCH
Threats • Consumer Expectations About Pre-Care Opportunities • May Change Brand Image (Elite Clients) • Brand Extension: End-to-End Health Care • Improve the Care Team’s Capability • Research and New Perspectives CANYON RANCH
POST CARE TREATMENT PRE-CARE Competitive Organizational Understand Brand Edge Structure the Market Consistency CANYON RANCH
CLEVELAND CLINIC CANADA
POST CARE • Many Canadians Go to the States for Reason 1 Surgery and Would Like to Come Home for Post-Op Care. • Decrease Rate of Reason 2 Complications After Surgery CANADA CLINIC
TREATMENT • Long Wait Times in Canada Reasons • No Existing High Quality Health Care • Ontario had NOT yet lifted the ban, however it was anticipated it would since Caution Points many provinces were adopting this private / public health care. CANADA CLINIC
Opportunities 1. International Exposure 1. Not Sure if the Market Will 2. Correct Mistakes from Florida Open and How Long 3. Similar Cultural Demographics 2. Large Need for Privatized Health Care? 4. Close in Distance to Cleveland 3. Many People in Canada are 5. Can Raise the Bar for Quality Used to the Public System and Service of Health Care in Canada 4. Not Familiar with Making Claims Through Insurance Providers Threats CANADA CLINIC
Post-Op Care Open Post-Op Care Centers Centers First. Treatment As Legislation Passes, Open Centers Disease Specific Clinics Step in Internationalizing the Cleveland Clinic International Brand by Giving them Exposure and Experience Exposure from Working in Different Countries Competitive Organizational Understand Brand Edge Structure the Market Consistency CANADA CLINIC
CLEVELAND CLINIC ABU DHABI
Opportunities 1. Government Heavily Invest 1. Skill and Cultural Fit of in Health Care Doctors in Abu Dhabi 2. An Opportunity to Cater to 2. Effort and Costs All of Asia 3. No Experience of Setting Up 3. Opportunities to Research Operations in New Country and Treat Different Diseases 4. Make the Brand Global Threats ABU DHABI
Incidence of Infant Mortality Tuberculosis Rate 150 20 15.6 98 15 100 10 7 6 50 24 5 3 0 0 USA UAE Global USA UAE Global Cardiovascular Disease Life Expectancy At age 60 Mortality 23 22.6 300 243 261.6 22 179 21 200 21 20.6 100 20 0 19 USA UAE Global USA UAE Global
• Study the Abu Dhabi Market Before Implementing the American Cleveland Clinic Model in Abu Dhabi Recommendations • Open Specialty Clinics First and then Expand to Other Healthcare Areas • Train Potential Doctors in Cleveland First Before Going to Abu Dhabi ABU DHABI
Continued Specialty Opportunities Institute to Expand in Partnerships USA Competitive Organizational Understand Brand Edge Structure the Market Consistency SPECIALTY CLINICS
Consulting Potential Risks BUT Innovative Techniques IT Systems Reputation Patient Value Diversification Quality CONSULTING
RECOMMENDATIONS
BRAND CONSOLIDATION Specialty Centers: Patients First, Innovation Consulting: Patients First, Innovation, Education SECURING USA
BRAND EXPANSION Canada Post-Care: Patients First, Education Canada Expansion: Brand Quality Risks Abu Dhabi: Brand Quality Risks (Proceed with Caution) NEW MARKETS
BRAND EXTENSION Canyon Ranch: Patients First, Education Brand Risks in Patient Targeting but can be Overcome END-TO-END CARE
Thank You for Your Time Q&A SESSION
GAME OVER BROUGHT TO YOU BY THE WINNERS OF LINKS SIMULATION Q&A SESSION

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Cleveland Clinic

  • 1. CLEVELAND CLINIC: HEALTHCARE BEYOND INSTITUTIONAL BOUNDARIES
  • 2. COMPETITIVE INTRODUCTION DIAGNOSTIC EDGE BRAND DNA EVALUATION SUCCESS FAILURES CRITERIA NEW CANYON CANADA ABU DHABI INITIATIVES RANCH CLINIC CLINIC WHAT WE OTHER RECOMMEND INITIATIVES CONCLUSIONS Q&A SESSION ANATOMY
  • 3. Cleveland Clinic Traditional Hospitals Multidisciplinary Approach to Individual Medical Departments Curing Diseases Work Independently Patients Enjoy One-Stop Patients are Referred to Different Coordinated Care Divisions that Work Separately Financial Incentives Removed for Doctors are Financially Motivated Doctors to Provide Expensive Care Doctors Focus on Delivering World Doctors Focus on Productivity and Class Health Care for Patients Tenure DIAGNOSTICS
  • 6. Focus on Areas Organizational Understand with Structure the Market Brand Competitive Must Fit (Patients & Consistency Edge Culture Government) EVALUATION CRITERIA
  • 7. Very Specialty Successful Institute Outcomes. Partnerships Why? Competitive Organizational Understand Brand Edge Structure the Market Consistency 120/80
  • 8. Major CLEVELAND Financial CLINIC Losses. FLORIDA Why? Competitive Organizational Understand Brand Edge Structure the Market Consistency FLATLINE
  • 11. The Executive Program Cleveland Clinic’s Canyon Ranch’s Offering Offering Diagnostic Wellness Expertise Expertise Preventative Medicine CANYON RANCH
  • 12. Threats • Consumer Expectations About Pre-Care Opportunities • May Change Brand Image (Elite Clients) • Brand Extension: End-to-End Health Care • Improve the Care Team’s Capability • Research and New Perspectives CANYON RANCH
  • 13. POST CARE TREATMENT PRE-CARE Competitive Organizational Understand Brand Edge Structure the Market Consistency CANYON RANCH
  • 15. POST CARE • Many Canadians Go to the States for Reason 1 Surgery and Would Like to Come Home for Post-Op Care. • Decrease Rate of Reason 2 Complications After Surgery CANADA CLINIC
  • 16. TREATMENT • Long Wait Times in Canada Reasons • No Existing High Quality Health Care • Ontario had NOT yet lifted the ban, however it was anticipated it would since Caution Points many provinces were adopting this private / public health care. CANADA CLINIC
  • 17. Opportunities 1. International Exposure 1. Not Sure if the Market Will 2. Correct Mistakes from Florida Open and How Long 3. Similar Cultural Demographics 2. Large Need for Privatized Health Care? 4. Close in Distance to Cleveland 3. Many People in Canada are 5. Can Raise the Bar for Quality Used to the Public System and Service of Health Care in Canada 4. Not Familiar with Making Claims Through Insurance Providers Threats CANADA CLINIC
  • 18. Post-Op Care Open Post-Op Care Centers Centers First. Treatment As Legislation Passes, Open Centers Disease Specific Clinics Step in Internationalizing the Cleveland Clinic International Brand by Giving them Exposure and Experience Exposure from Working in Different Countries Competitive Organizational Understand Brand Edge Structure the Market Consistency CANADA CLINIC
  • 20. Opportunities 1. Government Heavily Invest 1. Skill and Cultural Fit of in Health Care Doctors in Abu Dhabi 2. An Opportunity to Cater to 2. Effort and Costs All of Asia 3. No Experience of Setting Up 3. Opportunities to Research Operations in New Country and Treat Different Diseases 4. Make the Brand Global Threats ABU DHABI
  • 21. Incidence of Infant Mortality Tuberculosis Rate 150 20 15.6 98 15 100 10 7 6 50 24 5 3 0 0 USA UAE Global USA UAE Global Cardiovascular Disease Life Expectancy At age 60 Mortality 23 22.6 300 243 261.6 22 179 21 200 21 20.6 100 20 0 19 USA UAE Global USA UAE Global
  • 22. • Study the Abu Dhabi Market Before Implementing the American Cleveland Clinic Model in Abu Dhabi Recommendations • Open Specialty Clinics First and then Expand to Other Healthcare Areas • Train Potential Doctors in Cleveland First Before Going to Abu Dhabi ABU DHABI
  • 23. Continued Specialty Opportunities Institute to Expand in Partnerships USA Competitive Organizational Understand Brand Edge Structure the Market Consistency SPECIALTY CLINICS
  • 24. Consulting Potential Risks BUT Innovative Techniques IT Systems Reputation Patient Value Diversification Quality CONSULTING
  • 26. BRAND CONSOLIDATION Specialty Centers: Patients First, Innovation Consulting: Patients First, Innovation, Education SECURING USA
  • 27. BRAND EXPANSION Canada Post-Care: Patients First, Education Canada Expansion: Brand Quality Risks Abu Dhabi: Brand Quality Risks (Proceed with Caution) NEW MARKETS
  • 28. BRAND EXTENSION Canyon Ranch: Patients First, Education Brand Risks in Patient Targeting but can be Overcome END-TO-END CARE
  • 29. Thank You for Your Time Q&A SESSION
  • 30. GAME OVER BROUGHT TO YOU BY THE WINNERS OF LINKS SIMULATION Q&A SESSION