Introductory investment pitch of the CleverMee, a Portuguese EdTech startup that has created a market-leading B2C platform for AI-assisted teaching of mathematics.
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Clevermee Pitch
1. The Intelligent Math platform that brings personalized support
to kids when they need it, how they need it
April 2020
2. Math Negativity has huge individual and societal costs for life
Over 1/3 of students
claim they hate math1/3
of students in the 12th grade
have private tutoring in Math in
Portugal
60%
of students in the 7th,
8th and 9th grade have
a failing grade in Math
in Portugal
35% Math Negativity is highly correlated with low
participation, low challenge tolerance, failing
further behind school behaviour problems, future
low rates of full time employment, higher rates of
employment in low paying manual occupations and
more frequent periods of unemployment
Life
4. aims to be the first application
in the market delivering
personalized support for
Mathematics to all children in
school age
We built it with teachers that believe
that every kid learns better differently,
responds differently to different
feedback and at their own pace.
No kid is average
HOW we learn matters
Clevermee delivers personalized support by constantly testing which
teaching strategies can keep each child most engaged and by using this
information to personalize the learning path in real time.
5. One kid, One unique learning path
Each class and challenge has
tags we built
Functional Tags:
1. Time, difficulty
2. Type of interaction
3. Etc
Teaching strategies Tags:
1. Induction
2. Experimentation
3. Abstraction
4. Etc
As the student uses the
platform the AI is:
1. Keeping the student in
the right difficulty level
so its never too easy or
too hard
2. Registering which Tags
are keeping it most
engaged and favoring
them in the learning
path in real time
6. Pilot Results
Students from the 3rd grade went through the
courses available:
25 classes participated
1042
Classes seen
and exercises
done
20
Teachers gave
their opinion
after their
students used
the platform
23
Parents gave
their opinion
after their kids
used the
platform
Grades and Engagement Opinion of Parents and
Teachers
Average grade increase
Reduction in retention
Of the students chose to
complete to the end our
most engaging course
+15%
-20%
55%
Of Parents indicated they
would like their kids to
have ongoing access to
Clevermee
80%
90%
Of Teachers indicated they would like
their students to have access to
Clevermee
7. Tutors
Selling a subscription directly to parents we want to completely
disrupt the market of Math school support by offering a personalized
solution at a fraction of the cost
Escola Virtual,
Leya Virtual
Personalized education
Moreexpensive
Standardized sequential education
Cheaper
100-200 per month
9.99 per month
7.5 per month
8. Timeline, market and projected revenue
Prototype
ready
Testing
Completed with
success
First Product in
the Market:
4th Grade
Portugal
3rd, 4th and 5th
Grade Math
curriculum
Portugal
Full math
curriculum
Portugal & Brazil
Dec 19 Feb 20 Sept 20 Summer 21 Summer 22
Nr of students in addressable market
Yearly Revenues with subscriptions
100k 300k 21M
122k euros 870k euros 4.2M euros
Yearly Costs with Development 40k euros 82k euros 304k euros
9. prev. head of Intelligence at ING, head of
business intelligence at Danone
Mario Coelho, CEO
OutSystems developer, prev. Consultant at
Deloitte and Navy Engineer Officer
Tiago Rodrigues, CTO
Maria Marques, Education Director
Author of over 40 school manuals,
University teacher, primary school teacher
Mentored by:
www.clevermee.com
business@clevermee.com