CLIA Columbus Day - Guy Zitter
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The document summarizes trends in newspaper readership and the growth of MailOnline. It finds that: 1) Cruise readership has grown 571% since 2001, with 1 in 3 mail readers now consistently taking cruises. 2) Newspaper circulation has declined significantly between 1993 and 2013, with daily papers down 42.6% and Sunday papers down 54.7%. 3) Meanwhile, MailOnline has seen meteoric growth in visitors, with UK unique browsers up 243% in just three years to a record 3.8 million in July 2013, and global unique browsers reaching 8.8 million.
CLIA Columbus Day - Guy Zitter
- 3. The growth of cruise 2,000,000 1,500,000 1,000,000 571% 500,000 Source: G. P. Wild (International) Limited 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 1993 1994 1995 1996 1997 1998 1999 2000 0
- 4. Mail readers - consistent cruisers 180,000 Source: NRS April 1992 – March 1993
- 5. Mail readers - consistent cruisers Mail readers - consistent cruisers 180,000 653,000 Source: NRS April 2012 – March 2013 Source: NRS April 1992 – March 1993
- 6. Consistently in love with cruise 1 in 3 54% Source NRS April 1992 – March 1993 & NRS April 2012 – March 2013
- 7. The daily newspaper market 1993 12.9 million circulation 36.7 million readers Source: ABC/NRS January – June 1993 vs ABC/NRS January – June 2013 2013 7.4 million circulation 19.5 million readers
- 8. The Sunday newspaper market 1993 15.8 million circulation 46.4 million readers Source: ABC/NRS January – June 1993 vs ABC/NRS January – June 2013 2013 7.1 million circulation 20.7 million readers
- 10. Mail Newspaper’s share 26 Daily Mail 24 The Mail on Sunday 23.6 23.2 22 Market share % 20 18 16 14 12 13.7 12.9 10 1993 Source: ABC 2013
- 11. Investing in the future
- 13. Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Meteoric Rise of MailOnline: July 2013: • 3.8m daily UK Unique Browsers – record month! • +243% over last 3 years • • • Source: ABCe/ Omniture May 04 – June 13. Figures include apps as well as website. * First time apps included = Sep 12 Daily UK UBs * 8.8m daily global Unique Browsers July 22nd – highest ever day with 10.6m Broke hourly traffic record with 1m UVs in single hour!
- 14. MailOnline outperforming Time (Mins) Per Person Page Views Per Person Visits Per Person 46 39 10 35 9 26 12 MailOnline 10 9 BBC News* 5 17 13 12 Guardian 9 12 Telegraph Yahoo! News Source: comScore Key Measures Unified UK June 2013 *Panel Only. PC Only. Average no of sessions/ mins/ page views per person per month 4 5 MSN News 5
- 15. The UK’s largest ‘newsbrand’ 20.8m 18.2m Source: NRS PADD Jul 12– June 13 + comScore June 13(Monthly reach) 12.8m
Editor's Notes
- Text ºÝºÝߣAll elements as previous – title / logo / sourceBody text size 20 left aligned single line spacing
- Regular Readers MethodologyPrintAlmost Always OR Quite OftenDaily Mail (M-S)Daily Mail (Sat)Mail On SundayWeekendLiveYouOnlineVisited MailOnline in the past week
- Regular Readers MethodologyPrintAlmost Always OR Quite OftenDaily Mail (M-S)Daily Mail (Sat)Mail On SundayWeekendLiveYouOnlineVisited MailOnline in the past week