La teor鱈a cl叩sica de la administraci坦n se basa en la estructura organizacional para lograr eficiencia. Sus principales representantes son Henry Fayol, Lyndall Urwick y Luther Gulick. Fayol es el fundador de esta teor鱈a y describi坦 las funciones b叩sicas de una empresa, el concepto de administraci坦n y sus principios generales como la divisi坦n del trabajo, autoridad y responsabilidad, y unidad de mando.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.