To create an advertising proposal, information is needed about the company, where it wants to advertise, what the advertising aims to achieve, and the budget. The budget for a campaign advertising a product is £100,000 and the goal is to achieve something different that people would love to buy.
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Client proposal
1. In order to create an advertising proposal, I need to gather information
about the company that makes the product, where it wants to
advertise, what it wants the advertising to achieve and how much it
has to spend.
The advertising budget for my campaign to advertise (name and
purpose of your product) is £100,000.
What do you want your adverts to achieve?
I want to achieve something different from everything else that people
would love to buy
What type of advertising will suit your campaign?