Cloud Computing Online Video
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The document discusses cloud computing and online video transcoding. It defines cloud computing as computing services provided over the internet and outlines its advantages over traditional infrastructure like scalability and no upfront costs. It then describes Ankoder's video transcoding platform that leverages Amazon Web Services to transcode videos into multiple formats and resolutions on demand using an API and message queue. This allows websites to offer video without managing their own hardware.
Cloud Computing Online Video
- 1. Cloud Computing and Online Video Rex Chung Founder of Ankoder (Rorcraft Limited)
- 2. Some History Studied High School & Computer Engineering Degree in Sydney. Started developing HTML in 96. My 鍖rst job in the web industry in 2001. Started Rorcraft in Oct 06. Started Ankoder in Dec 07.
- 3. What is Cloud Computing?
- 4. What is Cloud Computing?
- 5. It can mean many things. Originate from network diagrams Marks a new era of computing Marketing Jargon (similar to web2.0)
- 6. Computing Eras Mainframe (centralised) - 60s-70s PC (decentralised) - 80s-90s Internet Cloud Computing (centralised) - today.
- 7. No local software No local hardware, only access devices Everything through the internet cloud
- 8. Is it SaaS? SaaS - Software as a Service (Gmail, Google Docs) PaaS - Platform as a Service (APIs) HaaS - Hardware as a Service (Amazon) Difference is vague
- 9. Is it Scale on Demand? Yes, but Amazons EC2 is not automatic. Google Apps Engine is automatic. Trade off between automation and 鍖exibility
- 10. Traditional way of scaling Buy Hardware Buy routers, load balancers, 鍖rewall NAS Network Attached Storage Database Cluster or Master/Slave High Availability (IP redirect)
- 11. Virtualisation Xen - http://www.xen.org/ open source industry standard for virtualization Dedicated Servers =>Virtual Private Server Enterprise implement their own virtualised infrastructure
- 12. Amazons Web Services S3 = Simple Storage System EC2 = Elastic Cloud Computing (Elastic = Scale up and down) SQS = Simple Queue System SimpleDB = Key-Value Database
- 13. Google Apps Engine Run time environment - currently Python only. Auto scaling (no preset load) BigTable - distributed database system.
- 14. BigTable Based on Googles own distributed 鍖le system Data Redundancy (Fault tolerant) Served from memory. Open source implementation: Hadoop - distributed 鍖le system HBase - database on top of Hadoop
- 15. Videos... Problem 1: Too many formats Containers: avi, asf, mp4, ogg, 鍖v, mov, 3gp Codecs: mpeg-2, wmv, divx, h.264, theora, quicktime, sorenson
- 16. Videos... Problem 2: Too many sizes and devices Full HD, HD, HD Ready, Apple TV, web, laptop, netbook, ipod/iphone, portable media devices, mobiles Different bitrate, frame rate.
- 17. Most popular Flash: Flv (sorenson), MP4 (h.264) Mobile: 3GP ( MP2 or MP4) Firefox 3.1: Theora (open source)
- 18. Video Conversion... Problem 3: Transcoding is CPU intensive and takes alot of time What if you need to transcode 100 videos at the same time? If each video takes 5mins, thats 500mins! (8hrs+)
- 19. Ankoder: Solving the problem Leverage computing power from Amazon on demand. Platform as a Service Reliability Scalability At no upfront cost.
- 20. Our target clients Videos are not part of their core business. Large user base, high volume video upload. Some examples: - online auctions - educational, tutorials - online dating - yellow pages (alibaba, openrice etc)
- 21. How we do it? e.g. Yellow Pages Transcode Transcode ... worker worker Ankoder API SQS S3
- 22. How we do it? e.g. Yellow Pages Transcode Transcode ... worker worker Ankoder API SQS S3
- 23. How we do it? e.g. Yellow Pages Transcode Transcode ... worker worker Ankoder API SQS S3
- 24. How we do it? e.g. Yellow Pages Transcode Transcode ... worker worker Ankoder API SQS S3
- 25. How we do it? e.g. Yellow Pages Transcode Transcode ... worker worker Ankoder API SQS S3
- 26. How we do it? e.g. Yellow Pages Transcode Transcode ... worker worker Ankoder API SQS S3
- 27. How we do it? e.g. Yellow Pages Transcode Transcode ... worker worker Ankoder API SQS S3
- 28. How we do it? e.g. Yellow Pages Transcode Transcode ... worker worker Ankoder API SQS S3
- 29. How we transcode. FFmpeg - open source tool Flvtool2, MP4Box, ffmpeg2theora Quality = bitrate : resolution : frame rate
- 30. Next steps Real time video transcode Analytics - tracking video usage Ad network - serving relevant ads to video Video Streaming - seek to begin
- 31. Questions Contact: Rex Chung http://www.ankoder.com rex@rorcraft.com Personal: http://www.rexchung.com