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CloudCon, Tuesday, October 2nd, 11am
Every Second  in over thousands of Categories
Value > Cost
                         $s per year in incremental revenue




www.wallpapertimes.com
Big
Detail
incremental   storage


                            Volume

                            DATA
    structured    Variety            Velocity      processing
semi-structured
                                                change
        un-structured
Analyze & Report
                                                                         Discover & Explore


      Structured                               Semi-Structured                                  Unstructured
         SQL                                       SQL++                                      Java/C++/Pig/Hive
Production Data Warehousing                Contextual-Complex Analytics                       Structure the Unstructured
Large Concurrent User-base             Deep, Seasonal, Consumable Data Sets                        Detect Patterns




  Data Warehouse                            Data Warehouse +                                         Hadoop
                                               Behavioral



Enterprise-class System                Low End Enterprise-class System                    Commodity Hardware System



        8+PB                                      60+PB                                              40+PB
!   Data Growing Faster
CloudCon Data Mining Presentation
Data


         questions later
         structure later



              (<$0.04/GB, <$80/2TB)

single HDFS instances >50PB




Value > Cost                          10
Designing for the Unknown
>85% of analytical workload is NEW & Unknown

The metrics you know are cheap

The metrics you dont know are expensive  but high in potential ROI

Exploration & Testing are core pillars of an analytics-driven
  organization
≒仰   Impact
CloudCon Data Mining Presentation
!"#$   %$&               '()*+,"-+       .-)/01$2&   3-#$
4!     5"*2"$,           5"*2&
4!     6*77"$,           6*77&
4!     82*+6$22"$,       82*+6$22&
4!     9-77"+7           9-7
4!     :",;"+7/,#"8<$2   :",;/,#"8<$2,
4%     )*+$=,            )*+$=="+7
4%     )2-#$8#"-+        )2-#$8#$2
4%     ="+"+7            ="+$5
4%     *+">*#"-+         *+">*#$5
4%     #218<,            #218<"+7
4%     $57"+7            $57$,
4%     +$#,              +$##"+7
!"#$   %$&               '()*+,"-+       .-)/01$2&                      3-#$
4!     5"*2"$,           5"*2&           6*7)"2$/5"*2"$,
4!     8*99"$,           8*99&           )*#*9-+"*/8*99"$,              9--5/:-2/)*#*9-+"*/8*99&;/+-#/9--5/*<-+$
4!     =2*+8$22"$,       =2*+8$22&       #>$/=2*+8$22"$,
4!     ?-99"+9           ?-9             ?-99"+9/,#2-<<$2
4!     :",>"+9/,#"=@$2   :",>/,#"=@$2,   :",>"+9/,#"=@$2                ,)-2#,/6,A/@"5,/2--7,
4%     )*+$<,            )*+$<<"+9       :$+=$/)*+$<,
4%     )2-#$=#"-+        )2-#$=#$2       7=*:$$/#-#*</)2-#$=#"-+/BCDB   ,=2$$+/)2-#$=#$2/",/#-)/4!/E1$2&
4%     <"+"+9            <"+$5           )"+@/<"+"+9/=>*+9"+9/8*9
4%     *+"7*#"-+         *+"7*#$5        *+"7*#"-+/=$<
4%     #21=@,            #21=@"+9        =-29"/#21=@,
4%     $59"+9            $59$,           9*25$+/$59"+9
4%     +$#,              +$##"+9         )12,$/+$#,
CloudCon Data Mining Presentation
CloudCon Data Mining Presentation
Value > Cost
                         $s per year in incremental revenue




www.wallpapertimes.com
CloudCon Data Mining Presentation
CloudCon Data Mining Presentation
Toys and Hobbies
ATC   >   Artist trading card   in ART
ATC   >   Automatic Tool Change in Business and Industrial
German Compound Words
 ≒仰   German compound words can be arbitrarily created and extremely long
          Adidastrainingsanzug (Adidas track suit)
          Rindfleischetikettierungs端berwachungsaufgaben端bertragungsgesetz
                   (beef labeling regulation & delegation of supervision law)
 ≒仰   Syntactically, words can be combined and split in many ways.
 ≒仰   Some words shouldnt be de-compounded.
          beiden (both)  bei(at) den(the)
 ≒仰   Too many candidates for
          Granitpflastersteine (granite paving stones)
          Granit(granite) pflastersteine(cobblestones)
          Granit(granite) pflaster(paving/band-aid) steine(stones)
 ≒仰   Binding characters
      Hochzeitsschuhe (grammatically correct, 593 hits on ebay.de)
      Hochzeitschuhe (129 hits on ebay.de).
Synonyms	
 derived	
 from	
 top	
 queries	
 in	
 item	
 query	
 clusters	
 
texas	
 instruments	
 ba	
 ii	
 plus	
 
                                          /	
 ba	
 ii	
 plus	
 
brighton	
 handbag	
                    brighton	
 purse	
 
lenovo	
 x200	
                         thinkpad	
 x200	
 
king	
 bedspread	
                      king	
 coverlet	
 
rockabilly	
 dress	
                    swing	
 dress	
 
1963	
 ford	
 falcon	
                 63	
 falcon	
 
jessica	
 simpson	
 hair	
 extensions	
 
                                          jessica	
 simpson	
 hairdo	
 
                                        	
 
              Abbrevia7ons/acronym	
 derived	
 from	
 query	
 transi7ons	
 
stanford	
 ky	
                         stanford	
 kentucky	
 
dc	
 sub	
                              dc	
 subwoofer	
 
snowboard	
 helmet	
 l	
               snowboard	
 helmet	
 large	
 
motorcycle	
 cam	
                      motorcycle	
 camera	
 
diamond	
 amp	
                         diamond	
 ampli鍖er
CloudCon Data Mining Presentation

More Related Content

CloudCon Data Mining Presentation

  • 1. ! ! ! CloudCon, Tuesday, October 2nd, 11am
  • 2. Every Second in over thousands of Categories
  • 3. Value > Cost $s per year in incremental revenue www.wallpapertimes.com
  • 4. Big
  • 6. incremental storage Volume DATA structured Variety Velocity processing semi-structured change un-structured
  • 7. Analyze & Report Discover & Explore Structured Semi-Structured Unstructured SQL SQL++ Java/C++/Pig/Hive Production Data Warehousing Contextual-Complex Analytics Structure the Unstructured Large Concurrent User-base Deep, Seasonal, Consumable Data Sets Detect Patterns Data Warehouse Data Warehouse + Hadoop Behavioral Enterprise-class System Low End Enterprise-class System Commodity Hardware System 8+PB 60+PB 40+PB
  • 8. ! Data Growing Faster
  • 10. Data questions later structure later (<$0.04/GB, <$80/2TB) single HDFS instances >50PB Value > Cost 10
  • 11. Designing for the Unknown >85% of analytical workload is NEW & Unknown The metrics you know are cheap The metrics you dont know are expensive but high in potential ROI Exploration & Testing are core pillars of an analytics-driven organization
  • 12. ≒仰 Impact
  • 14. !"#$ %$& '()*+,"-+ .-)/01$2& 3-#$ 4! 5"*2"$, 5"*2& 4! 6*77"$, 6*77& 4! 82*+6$22"$, 82*+6$22& 4! 9-77"+7 9-7 4! :",;"+7/,#"8<$2 :",;/,#"8<$2, 4% )*+$=, )*+$=="+7 4% )2-#$8#"-+ )2-#$8#$2 4% ="+"+7 ="+$5 4% *+">*#"-+ *+">*#$5 4% #218<, #218<"+7 4% $57"+7 $57$, 4% +$#, +$##"+7
  •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
  • 18. Value > Cost $s per year in incremental revenue www.wallpapertimes.com
  • 21. Toys and Hobbies ATC > Artist trading card in ART ATC > Automatic Tool Change in Business and Industrial
  • 22. German Compound Words ≒仰 German compound words can be arbitrarily created and extremely long Adidastrainingsanzug (Adidas track suit) Rindfleischetikettierungs端berwachungsaufgaben端bertragungsgesetz (beef labeling regulation & delegation of supervision law) ≒仰 Syntactically, words can be combined and split in many ways. ≒仰 Some words shouldnt be de-compounded. beiden (both) bei(at) den(the) ≒仰 Too many candidates for Granitpflastersteine (granite paving stones) Granit(granite) pflastersteine(cobblestones) Granit(granite) pflaster(paving/band-aid) steine(stones) ≒仰 Binding characters Hochzeitsschuhe (grammatically correct, 593 hits on ebay.de) Hochzeitschuhe (129 hits on ebay.de).
  • 23. Synonyms derived from top queries in item query clusters texas instruments ba ii plus / ba ii plus brighton handbag brighton purse lenovo x200 thinkpad x200 king bedspread king coverlet rockabilly dress swing dress 1963 ford falcon 63 falcon jessica simpson hair extensions jessica simpson hairdo Abbrevia7ons/acronym derived from query transi7ons stanford ky stanford kentucky dc sub dc subwoofer snowboard helmet l snowboard helmet large motorcycle cam motorcycle camera diamond amp diamond ampli鍖er