CloudTimes Media Kit 2013
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For the technology vendors and consulting community, CloudTimes is a potent vehicle for reaching discerning buyers of hardware, software and services in the Cloud and virtualization marketplace. The Website provides information to help corporations make crucial decisions about their infrastructure, their hardware and software selections, migration, disaster recovery planning, storage, security, application delivery, management and training while leveraging Cloud Computing. By integrating CloudTimes into your marketing plan, you extend your brand awareness to a highly targeted audience of Cloud Computing enthusiasts, enterprise IT professionals and corporate decision makers.
CloudTimes Media Kit 2013
- 1. CLOUDTIMES.ORG MEDIA KIT CloudTimes is the premier source for thought leadership and latest news on Cloud Computing. December 2012
- 2. ABOUT CLOUDTIMES Cloud Computing is the top technology trend which is changing IT business models, infrastructure and operations, according to Gartner. Cloud Computing transforms how IT is managed, purchased and deployed; how companies plan and how they are charged. As a result, Cloud Computing is creating a new wave of competition among IT vendors that will result in considerable market disruption and consolidation over the next few years. CloudTimes was founded in 2009 by Martin Tantow to help educate the industry and to popularize new concepts and ideas in the Cloud Computing market. Over time, it has become the ultimate resource for helping IT organizations understand this emerging market. CloudTimes has become a voice of confidence for many decision makers in the industries. It provides a one-stop shop of information and news as well as advice taken from team consisting of some of the leading bloggers and authors in the industry. As an example, this site covers information related to the following topics: SaaS, Software-as-a-Service PaaS, Platform-as-a-Service IaaS, Infrastructure-as-a-Service Private, public and hybrid Cloud Big Data Cloud Marketing Cloud Security Cloud Storage Customer Relationship Management (CRM) Enterprise Resource Planning (ERP) Enterprise Marketing Government IT Green IT Mobile Cloud Virtualization And more WHY CLOUDTIMES For the technology vendors and consulting community, CloudTimes is a potent vehicle for reaching discerning buyers of hardware, software and services in the Cloud and virtualization marketplace. The Website provides information to help corporations make crucial decisions about their infrastructure, their hardware and software selections, migration, disaster recovery planning, storage, security,
- 3. application delivery, management and training while leveraging Cloud Computing. By integrating CloudTimes into your marketing plan, you extend your brand awareness to a highly targeted audience of Cloud Computing enthusiasts, enterprise IT professionals and corporate decision makers. WHO SHOULD ADVERTISE WITH US? Software and hardware companies, which leverage the Cloud Storage & hosting solution provider Virtualization services organizations System Integrators and resellers Private Cloud hosting providers Cloud security solution providers Public and Private Cloud software vendors CRM and ERP solution and service providers Companies with a specific interest in the Cloud community MONTHLY WEBSITE STATS MONTHLY TRAFFIC HIGHLIGHTS: September 2012 Total Page Impressions 128,000 October 2012 Total Page Impressions 157,000 November 2012 Total Page Impressions 185,000 Sources: Google Analytics, WP AdRotate Plugin
- 4. AUDIENCE STATS Sources: Google Analytics, Madison Logic, CloudTimes estimations
- 5. CAMPAIGN PRICING ON CLOUDTIMES 2013 PRICING (11/28/12) CAMPAIGN CPM MONTHLY PER ITEM MODULE PRICE Leaderboard (728x90) $20 IMU1 (300x250) $15 Box Units (125x125) $350 IMU2 (300x250) $7 Newsletter $900 Sponsorship (weekly insertion, 4 editions) Solution Center $1,250 Microsite Guest article $450 Lead Generation (per $30 ($10 for each lead) additional filter) Social Media included Advertising RSS/XML Feeds included Advertising Terms: a) Prices are subject to change with 30 days notice. b) The minimum spent per insertion order is $1,000. c) Guest articles and Newsletter Sponsorship can only be booked in combination with a banner ad (leaderboard, IMUs or box units). Please contact us at ads@cloudtimes.org to reserve your banner ad or sponsorship opportunity.
- 6. BANNER ADVERTISING Leaderboard: pixel size of 728w x 90h, which is centered on top of the page. Leaderboard IMUs: pixel size of 300w x 250h, primary and secondary position in the sidebar Box Units: pixel size of 125w x 125h per unit, six to eight banner units are available. IMU1 Box Units
- 7. The Leaderboard and IMUs are served on a cost per mille (CPM) basis (cost per thousand impressions). The box units are charged on a monthly basis and are served 100% share of voice (SOV) on applicable pages. Ad Specifications Banner ads should be in GIF, JPEG, or PNG format. Animated advertisements should not loop more than 3 times. A URL must be supplied along with your banner graphic at the time of submission. The banner ads should link back to the Web page specified by the company, and include some type of source tag to identify traffic coming from CloudTimes. CloudTimes can provide click-through traffic information optionally. NEWSLETTER SPONSORSHIP CloudTimes offers the unique opportunity to sponsor its weekly newsletter. The newsletter is sent out each Monday morning PST to all subscribers. The number of subscribers grows each week and is currently around 19,000 (as of November 2012). All subscribers have voluntarily opted-in specifically to receive this newsletter. There is no spamming of unsolicited users. CloudTimes uses Constant Contact, one of the leading email marketing tools to manage its newsletter. The newsletter is promoted on social media sites like Twitter, Facebook, LinkedIn etc. There may be between one and three sponsors per newsletter. The pixel size of the horizontal banner is 600w x 160h or 468w x 60h. Only images, no JavaScript allowed. NEWSLETTER BANNER AD EXAMPLE
- 8. SOLUTION CENTER MICROSITE CloudTimes offers its advertisers a dedicated microsite which may include CloudTimes editorial, client content and banners, and any tools provided by the advertiser. The microsite content and code will be provided by the advertiser. CloudTimes is not responsible for its content. Professional developers and designers are available for fine-tuning of content and code (not included in pricing and charged hourly). An example can be seen here: http://cloudtimes.org/top100/amazon-web- services/ Solution Center Assets Examples of assets to be featured within solution center: Webcasts Case Studies White Papers Links to Videos CloudTimes editorial content
- 9. LEAD GENERATION CloudTimes serves ads on its site, which lead to dedicated registration pages (lead generation). Assets used for lead generation generally include white papers, webinars or similar promotional material. Interested visitors will have to provide their work contact details, like work email, name, title, company etc. to download the requested material. CloudTimes collects this data and does a thorough clean-up (dedupe, bogus leads etc) before sending it to the client. Assets are promoted throughout the website, but mainly on CloudTimes Research site: http://research.cloudtimes.org/ and on the right sidebar unit. Ads may also appear in the newsletter and in articles. There is a minimum request of 30 leads per campaign. Filters can be based on geography, company size, and title. LEAD GENERATION PROMOTION - EXAMPLES White paper promotion in sidebar (high visibility)
- 10. GUEST ARTICLES CloudTimes publishes guest posts for selected clients. Guest posts are not purely intended to promote a product or service, rather discuss a critical industry problem and may provide the clients product or service as a solution. See examples here: http://cloudtimes.org/author/guest/. Guest posts are written exclusively by the client for CloudTimes and cannot be published anywhere else. The client can define the exact time of publishing (24h notice). Additional images (max. 3) and links (max. 3 to clients page) are allowed. The client logo and the author with headshot and mini-bio will be featured on the article. Guest articles will also be listed here: http://cloudtimes.org/guest-authors/ Guest articles should be sent in Word doc or text format. They will be published exactly as provided in the source document and cannot be changed after publishing. The minimum length of a guest article is 500 words. It might make sense to send us an abstract or bullet points before the full article is written. This gives us a chance to provide feedback and get a pre-approval. GUEST ARTICLE - EXAMPLE
- 11. SOCIAL MEDIA ADVERTISING CloudTimes uses several social media tools actively to promote its content. The clients articles, newsletter mention etc. will be pushed to the following social media sites: Twitter: https://twitter.com/cloudtimesorg Facebook: http://www.facebook.com/CloudTimes LinkedIn: http://www.linkedin.com/groups/Cloud-Computing- Executives-3697357 RSS/XML FEEDS CloudTimes is using RSS/XML feeds to promote its content. The client articles will be included in these feeds. CloudTimes uses Google Feedburner to syndicate its feeds: http://feeds.feedburner.com/cloudtimes 息 2013 CloudTimes. All rights reserved. CloudTimes reserves the right to make changes in specifications and other information contained in this document without prior notice. The reader should in all cases consult CloudTimes to determine whether any such changes have been made.