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Cluefly

Jeff Yang
Jeff Yang

Pitchdeck for Cluefly.com, a startup submitted by Jeff Yang to the 2011 New U Unity Journalists Entrepreneurship challenge. Watch a live video pitch here and vote for Jeff Yang / Cluefly: http://unityjournalists.org/newu/newu2011/newu11videos/aaja-video-pitches/ For more details, visit http://www.cluefly.com

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Cluefly
Whats the problem
The Internet is a pretty good place to get answers.
But it runs into trouble with topics that are Debatable Ambiguous Nuanced Complex & Evolving
Sample DANCE Questions How can Islam call itself a Why are women religion of peace? such bad drivers? How come Asians are all Are people really Why good at math? born gay? are black athletes better than Its the 21st century. Why do white minorities still obsess over race? athletes?
What are the hottest hot-button issues about? Race Gender Sexuality Ethnicity Culture Identity
Questions about these topics are the most frequently asked and furiously argued on the Internet. And the same points, often based on misconceptions, are made again and again.
Example: Yahoo! Answers http://answers.yahoo.com/question/index?qid=20091010220811AA4S9mT No.
A search for blacks extra ligament gets 349,000 results. And most of the top results are misinformed. http://www.google.com/search?client=safari&rls=en&q=blacks+extra+ligament&ie=UTF-8&oe=UTF-8
There are people trying to tackle the problem online with insight and often, humor
But theres no single site that brings credible answers to these hot-button questions together in one place. Academic Texts Wikipedia entry Books on race and sports and Documentaries ?
Factchecking sites are now a central voice in political conversation why not in other debates as well?
is the factcheck desk for the Internet an online platform for curating, aggregating and sharing authoritative answers to hotly debated, frequently asked questions.
How it works
Open Access Anyone can submit questions Registered users can uprank, respond to and comment on questions and responses
Logically Organized Questions are put into categories as they are submitted, ensuring that questions are grouped into topics and reducing duplicate submissions
Expert Veri鍖ed Topic categories supervised by Experts Experts provide and update Veri鍖ed Answers, informed by the crowd Active users can be promoted to Expert status
THIRD- VERIFIED PARTY ANSWER LINKS RESPONSES FROM THE CROWD
Modular Structure Users can select and assemble questions to create their own customized FAQ pages on the site
Modular Structure These Custom FAQ pages can easily be linked to by or embedded in external websites.
Publicly Embeddable <embed>
Publicly Shareable http://answers.yahoo.com/question/index?qid=20091010220811AA4S9mT Uhmaybe you should check out this: http://cluef.ly/31747 <cluef.ly> Custom FAQ pages or individual answers can also be linked to in online conversations via the Cluef.ly shortlink service.
Business model
NOW YEAR ONE YEAR TWO BETA Race, identity, Expand focus to Roll out FAQtbase culture focus broader range of platform for enterprise topics; build out FAQtbase platform ADVERTISING ADVERTISING PLATFORM LICENSING CONSUMER INSIGHTS EXPERT REFERRAL
Revenue Sources 則р Advertising, expert referral, insights 則р Intranet: Proprietary licensing of Clue鍖ys FAQtbase platform for use in internal knowledge sharing 則р Extranet: Licensing of Clue鍖y as a white- label, external-facing ExpertNet
ENTERPRISE INTRANET
EMBEDDED EXPERTNET
Opportunity and competition
Market Size $100 billion Wikipedia now has over 17 million articles in 270 languages, receives over 400 million visitors per month, and based on 2010 estimates from Business Insider would be valued at over $5 billion if it took paid advertising. Pearson PLC estimates that Wikipedia gets approximately 20% of all online reference user traf鍖c
Competition Revenue Advertising TBA Donations Subscription model (Clue鍖y.com); subscription (FAQtbase) Content source Crowd + experts Crowd Crowd Published commercial sources Content Expert veri鍖ed None None Trusted content validation (author identity (author identity creators transparent) hidden) Distribution Public site; Public site Public site Proprietary model partner sites; intranets proprietary intranets
Summary 則р Central repository for authoritative answers to hotly debated, frequently asked questions initially focused on race, culture and identity. 則р Crowdsourcing to generate hot-button questions and current, relevant responses. Experts to validate and update certi鍖ed answers 則р Ideal solution for a intranet-based knowledge system 則р Powerful tool for identifying what users/customers want to know and for turning staff into public experts on those topics
The factcheck desk for the Internet

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Cluefly

  • 3. The Internet is a pretty good place to get answers.
  • 4. But it runs into trouble with topics that are Debatable Ambiguous Nuanced Complex & Evolving
  • 5. Sample DANCE Questions How can Islam call itself a Why are women religion of peace? such bad drivers? How come Asians are all Are people really Why good at math? born gay? are black athletes better than Its the 21st century. Why do white minorities still obsess over race? athletes?
  • 6. What are the hottest hot-button issues about? Race Gender Sexuality Ethnicity Culture Identity
  • 7. Questions about these topics are the most frequently asked and furiously argued on the Internet. And the same points, often based on misconceptions, are made again and again.
  • 9. A search for blacks extra ligament gets 349,000 results. And most of the top results are misinformed. http://www.google.com/search?client=safari&rls=en&q=blacks+extra+ligament&ie=UTF-8&oe=UTF-8
  • 10. There are people trying to tackle the problem online with insight and often, humor
  • 11. But theres no single site that brings credible answers to these hot-button questions together in one place. Academic Texts Wikipedia entry Books on race and sports and Documentaries ?
  • 12. Factchecking sites are now a central voice in political conversation why not in other debates as well?
  • 13. is the factcheck desk for the Internet an online platform for curating, aggregating and sharing authoritative answers to hotly debated, frequently asked questions.
  • 15. Open Access Anyone can submit questions Registered users can uprank, respond to and comment on questions and responses
  • 16. Logically Organized Questions are put into categories as they are submitted, ensuring that questions are grouped into topics and reducing duplicate submissions
  • 17. Expert Veri鍖ed Topic categories supervised by Experts Experts provide and update Veri鍖ed Answers, informed by the crowd Active users can be promoted to Expert status
  • 18. THIRD- VERIFIED PARTY ANSWER LINKS RESPONSES FROM THE CROWD
  • 19. Modular Structure Users can select and assemble questions to create their own customized FAQ pages on the site
  • 20. Modular Structure These Custom FAQ pages can easily be linked to by or embedded in external websites.
  • 22. Publicly Shareable http://answers.yahoo.com/question/index?qid=20091010220811AA4S9mT Uhmaybe you should check out this: http://cluef.ly/31747 <cluef.ly> Custom FAQ pages or individual answers can also be linked to in online conversations via the Cluef.ly shortlink service.
  • 24. NOW YEAR ONE YEAR TWO BETA Race, identity, Expand focus to Roll out FAQtbase culture focus broader range of platform for enterprise topics; build out FAQtbase platform ADVERTISING ADVERTISING PLATFORM LICENSING CONSUMER INSIGHTS EXPERT REFERRAL
  • 25. Revenue Sources 則р Advertising, expert referral, insights 則р Intranet: Proprietary licensing of Clue鍖ys FAQtbase platform for use in internal knowledge sharing 則р Extranet: Licensing of Clue鍖y as a white- label, external-facing ExpertNet
  • 29. Market Size $100 billion Wikipedia now has over 17 million articles in 270 languages, receives over 400 million visitors per month, and based on 2010 estimates from Business Insider would be valued at over $5 billion if it took paid advertising. Pearson PLC estimates that Wikipedia gets approximately 20% of all online reference user traf鍖c
  • 30. Competition Revenue Advertising TBA Donations Subscription model (Clue鍖y.com); subscription (FAQtbase) Content source Crowd + experts Crowd Crowd Published commercial sources Content Expert veri鍖ed None None Trusted content validation (author identity (author identity creators transparent) hidden) Distribution Public site; Public site Public site Proprietary model partner sites; intranets proprietary intranets
  • 31. Summary 則р Central repository for authoritative answers to hotly debated, frequently asked questions initially focused on race, culture and identity. 則р Crowdsourcing to generate hot-button questions and current, relevant responses. Experts to validate and update certi鍖ed answers 則р Ideal solution for a intranet-based knowledge system 則р Powerful tool for identifying what users/customers want to know and for turning staff into public experts on those topics
  • 32. The factcheck desk for the Internet