CM - World Food Programme
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Charity Miles is a mobile app that allows users to earn sponsorships for charities of their choice through activities like walking, running and biking. The app shares users' achievements with their linked social media accounts to raise awareness for their chosen cause and recognition from the charities. It provides charities with a platform to engage grassroots supporters and incentivize physical activity that can earn micro-donations.
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CM - World Food Programme
- 2. For Users ! Charity Miles is a mobile app that empowers them to earn corporate sponsorships for their chosen charities as they walk, run and bike everyday. For You ! Charity Miles is a multi-channel, integrated engagement platform that allows you to grow your grassroots supporters, and empower them to raise money and awareness for your cause everyday. Reach Your Audience What Is Charity Miles?
- 3. Concept: Aggregate the grassroots supporters from several prominent charities that span the spectrum of charitable causes. Help others get involved and move them up the supporter-chain. Help them raise awareness and earn micro- sponsorships for their charities. Make charitable sponsorship an easy, profitable marketing strategy for sponsors. Concept
- 4. Cross-Platform Mobile App: Available on iPhone and Android Devices. Users login through Facebook. For every mile they walk, run and bike, they earn money for their charity from a corporate sponsor. Their achievements are displayed in terms of the real world impact they have for your cause. When users walk, run and bike for your cause, they consent to us sharing their name and email address with you so that you can recognize and thank them. Mobile App Mobile App
- 5. Cross-Platform Mobile App: Available on iPhone and Android Devices. Users login through Facebook. For every mile they walk, run and bike, they earn money for their charity from a corporate sponsor. Their achievements are displayed in terms of the real world impact they have for your cause. When users walk, run and bike for your cause, they consent to us sharing their name and email address with you so that you can recognize and thank them. Mobile App Mobile App
- 6. Email: Upon completing their session, the app automatically sends users a summary email Click Here For Your Reward attaching their .gpx file and a reward from he sponsor. Here you can deepen your relationship by congratulating their efforts and making further calls to action to incentivize email signups, likes, shares, follows, donations and other interactions with your organization. Email Email Email
- 7. Just ran 3 charitymiles for The World Food Programme. Thanks, Facebook: Timex for supporting the fight against hunger. Keep Ticking! Upon completing their session, the app Samantha walked 3 charitymiles and helped plant 3 acres of crops. Join the movement and earn up to 25蔵 per mile for automatically updates the user s linked charity. Facebook account. The user tells their friends of their achievement and raises awareness for your cause. These updates can embed images, links and videos to drive likes, follows, shares and other interactions with your organization. They also increase your Facebook relevance-- thereby optimizing your other Facebook outreach efforts. Facebook Facebook
- 8. Twitter: If the user links their Twitter account, then the app will automatically update their Twitter status too. These tweets are seen by the user s, the charity s and Charity Miles followers. They can embed images, links and videos to drive likes, follows, shares and other interactions with your organization. Just ran 4 #charitymiles for @WFP. Thx @Timex for helping to #EndHunger. #KeepTicking They also optimize your standings in the Twitter search engine. Twitter Twitter
- 9. $2-3 Value 50蔵 Value $1+ Value Measurable ROI Measurable Awareness Raising Value
- 10. Passion Points Personal Passion