Gregg Tilston | Brick and Mortar Tweeting
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Gregg Tilston discusses opportunities for Flight Centre Travel Group to leverage on social media during crises such as holy ****, animal rights issues, partner strife, and natural disasters. He outlines lessons learned such as being prepared, transparent, and viewing crises as opportunities. Tilston provides examples of how Flight Centre responded on social media to issues like animal rights in Thailand and how to facilitate information sharing during natural disasters.
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Ron Tite | Operationalizing Community ManagementCM1TO
油
The document outlines the key components of operationalizing community management. It discusses that consumers now vote with their time rather than their wallets. It also discusses the importance of the brand belief, customer personas, creative platform, and customer journey. Finally, it outlines the four Cs of community management - Consumption, Curation, Creation, and Connection.Ryan Ginsberg | Building Community Through Twitter
Ryan Ginsberg | Building Community Through TwitterCM1TO
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This document discusses Twitter advertising and how to plan marketing strategies around different types of moments on Twitter. It notes that 75% of Twitter users access it via mobile, there are 230 million active users who generate 500 million tweets per day. It provides tips on planning for everyday moments like #hungry or #tired, live events, cultural moments, and how Twitter drives online conversations around television. The document advocates listening to conversations, providing value with ongoing content, and connecting efforts across platforms to break through clutter.Erin Bury | It's Not Me, It's You: How to Turn Content From Promotional to Mu...
Erin Bury | It's Not Me, It's You: How to Turn Content From Promotional to Mu...CM1TO
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This document discusses how to create must-read, promotional content by turning it from merely promotional to engaging and reader-focused. It provides tips for developing a clear brand voice while sounding authentic, understanding the ideal reader, staying current with trends, embracing criticism, and highlighting the benefits for the reader. The document also lists the team members who create content for clients at 88 Creative and provides additional tips, including not using tragic events for marketing or being too politically correct. It concludes by thanking the reader and providing contact information for 88 Creative.CM1 | Laura Muirhead | How to Plan the Plan
CM1 | Laura Muirhead | How to Plan the PlanCM1TO
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The document provides guidance on how to plan a community engagement plan for modern brands. It discusses starting with fundamental questions around objectives, stakeholders, and goals. It emphasizes the importance of research and discovery to understand target audiences. Specifically, it recommends conducting a listening audit to understand existing conversations, but also the interests, activities, and shared content of brand advocates and detractors to identify how the brand can be most relevant. The overall message is that community plans should align business needs, creative vision, and what consumers want in order to be successful.Ad
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Bonita 2022.1 Release Campaign New Features & Marketing Assets
Bonita 2022.1 Release Campaign New Features & Marketing Assetssohamdatta047
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This collection showcases the social media posts and marketing materials created to promote the Bonita 2022.1 software release. Highlighting new features and improvements, these campaigns were designed to engage the developer community and customers through clear, compelling visuals and messaging. The materials include promotional graphics, announcements, and content tailored for platforms like LinkedIn, Twitter, and Facebook to maximize reach and user awareness of Bonitas latest innovations.ANewswire vs SBWire_ Which Platform Is Better for Nonprofits and NGOs
ANewswire vs SBWire_ Which Platform Is Better for Nonprofits and NGOshttps://anewswire.com/
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Compare two press release distribution platforms to discover which delivers superior value and mission-focused features for nonprofit organizations building awareness and driving social impact.
When it comes to nonprofit communications, choosing the right press release distribution platform determines whether your mission-critical messages reach donors, volunteers, and stakeholders versus disappearing into commercial noise that dilutes your social impact. The difference between platforms designed for nonprofit budgets and those optimized for commercial interests affects whether your communications investment advances your cause or drains precious resources from direct service delivery. But with distribution services offering vastly different pricing models and mission alignment, how do you identify genuine nonprofit-friendly value that amplifies your organization's voice?
ANewswire vs 24-7 Press Release_ Which Offers Broader Syndication
ANewswire vs 24-7 Press Release_ Which Offers Broader Syndicationhttps://anewswire.com/
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Compare two leading press release distribution platforms to discover which delivers superior syndication reach for your news.
When it comes to press release distribution, syndication is everything. The difference between a story that reaches thousands versus millions can make or break your PR campaign. But with so many distribution services claiming "broad reach," how do you separate real syndication power from marketing fluff?
Today we're comparing ANewswire's AI-powered global network against 24-7 Press Release's tiered distribution system. One promises 5.2 billion potential readers across 550+ outlets, while the other offers structured plans from local visibility to premium PR Newswire access. But which one actually delivers broader, more effective syndication for your investment?
Let's dive deep into the syndication networks, pricing tiers, and real-world reach of both platforms to find out which gives you the most comprehensive distribution coverage.
Strategic overview of Marketing Departement
Strategic overview of Marketing DepartementNabeelMalik49
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Strategic overview of Marketing Departement Mapping the Most Magical Island in Fantasy Fiction.
Mapping the Most Magical Island in Fantasy Fiction.globalbookmarketinga
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Exploring Eclipsa in The Return of the Shadowborne
There are places in Arcania that whisper. Eclipsa sings.
Hidden in swirling mists and absent from all known charts, the island of Eclipsa isnt something you find. It finds you. It appears only to those summoned by the relicscalled by the ancient pulse of forgotten light and ready to walk where shadow cannot tread.
In The Return of the Shadowborne, Eclipsa is more than a location. Its a reckoning. A sanctuary. A memory reclaimed. It is where the final stand of the Alliance unfoldsand where the Heart of Light, a relic older than time itself, awaits not to be taken, but to be understood.
The Arrival
No map leads to Eclipsa. The sea guards her jealously. It yields only for those marked by prophecy, purified by purpose. When the Alliance sails under a moonless sky, the sea begins to glownot from sunlight, but from something ancient. The fog doesnt lift; it parts. And then, without a sound, Eclipsa rises.
No horns. No birds. Just shimmer and silenceand the soft hum of something waiting.
The Living Shore
Eclipsas beaches are unlike any other. Crystals line the sands, humming beneath every step. The tide rolls in with whispers in forgotten tongues. Shells shift of their own accord. Here, even the seafoam remembers.
Liora kneels at the edge of the water, overcome by a sorrow she doesnt understand. Jin breathes deeply and says nothing. Magic here doesnt obey. It welcomes.
The Forest of the First Flame
Beyond the beach, the forest risesblack-barked trees glowing faintly with inner light. Fireflies drift in patterns like ancient runes. Deeper still, silence reigns.
This is where the First Flame was born. Before shadow. Before fall. Seraphinas senses are overwhelmed. Elara touches a pulsing root, eyes wide. The forest listens. The island lives.
The Alliance is silent. They are heard.
The Temple
At Eclipsas center lies no building, but a convergencea smooth stone platform inscribed with symbols older than speech. Fire dances with air. Earth meets water. Spirit flows through all.
Here rests the Heart of Light. Not forged. Not crafted. Awakened. Its glow doesnt dazzleit reveals. In this space, the Alliance speaks no spell, only a vow.
The island answers.
The Departure
Eclipsa doesnt vanish. It remains, folded into the fabric of Arcania, waiting. Not for the worthybut for the willing.
Some islands are not places. They are revelations. Mirrors. Gifts for those brave enough to carry what they find.
Final Thoughts
Eclipsa is not just the most magical island in fantasy fiction. It is the moment where fear yields to clarity. Where power bows to purity. Where light is not conqueredbut chosen.
In The Return of the Shadowborne, Eclipsa is not the end. It is the beginning of what comes after.Web Content Strategist Resume of Michelle Pellettier
Web Content Strategist Resume of Michelle PellettierMichelle Pellettier
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2025 Web Content Strategist Resume of Michelle PellettierSWOCC 30 jaar 11 juni - presentatie Fons
SWOCC 30 jaar 11 juni - presentatie FonsSWOCC
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Fons油van Dyck(Branding, marketing and Communications advisor & Vrije Universiteit Brussel) besprak hoe merken en bureaus zich bewegen in een wereld vol maatschappelijke onrust, technologische versnelling, klimaatproblemen en culturele polarisatie.Top AI-Driven SEO Strategies to Rank High in 2025
Top AI-Driven SEO Strategies to Rank High in 2025digitalzeroz01
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Discover the top AI-driven SEO strategies dominating 2025. From intelligent keyword clustering to predictive content creation, AI is transforming how websites rank on Google. Learn how machine learning tools, voice search optimization, and real-time data analysis can boost your visibility, traffic, and conversions like never before. Stay ahead in SEO!ANewswire vs OpenPR_ Which Is More Effective for European Reach
ANewswire vs OpenPR_ Which Is More Effective for European Reachhttps://anewswire.com/
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Compare two leading press release distribution platforms to discover which delivers superior European market penetration for your news.
When it comes to European press release distribution, market penetration can make or break your continental expansion strategy. The difference between reaching targeted European decision-makers versus generic global distribution can determine your campaign's regional success. But with distribution services claiming "worldwide reach," how do you identify true European market effectiveness?
Today we're comparing ANewswire's AI-powered global network against OpenPR's Germany-based free distribution platform. One promises comprehensive European coverage across 180+ countries including all EU markets, while the other offers German-focused distribution with European extensions. But which platform actually delivers more effective European reach for your investment?
Let's dive deep into European network coverage, regional media relationships, and market-specific effectiveness to find out which gives you the most powerful European distribution presence.
Turn less traffic into more revenue, Zero-click SEO
Turn less traffic into more revenue, Zero-click SEOAnton Shulke
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Search is changing fast. Are you ready?
Organic traffic is getting squeezed by AI Overviews, zero-click search results, and ranking volatility. But with the right strategy, and by targeting the right searches with new organic strategies purpose-built for AI search platforms, fewer clicks can mean more revenue. by Dale Bertrand.
https://www.duda.co/webinars/turn-less-traffic-into-more-revenueMarketing Graphics for BTU Protocol & Bonitasoft
Marketing Graphics for BTU Protocol & Bonitasoftsohamdatta047
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These are original social media posts I created for BTU Protocol and Bonitasoft, featuring promotional graphics, event announcements, and campaign visuals.
They showcase my skills in graphic design, social media marketing, and content strategycrafted to increase engagement, drive traffic, and build brand identity. Each post was tailored for platforms like Twitter, Facebook, Instagram, and LinkedIn, with attention to visual storytelling and audience targeting.ANewswire vs Presswire_ Who Offers Stronger UK Media Coverage
ANewswire vs Presswire_ Who Offers Stronger UK Media Coveragehttps://anewswire.com/
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Compare two leading press release platforms to discover which delivers superior UK media reach and regional coverage for businesses targeting British markets.
When it comes to UK-focused communications, selecting the right press release distribution platform determines whether your announcements reach influential British media outlets or disappear into generic international feeds. The distinction between platforms optimized for UK market penetration and those offering broad global distribution affects whether your investment generates meaningful coverage in publications that matter to your target audience. But with services claiming extensive UK networks while delivering vastly different regional results, how do you separate genuine British media strength from marketing promises?
ANewswire vs Marketwired_ Which Platform Serves Tech Startups Better
ANewswire vs Marketwired_ Which Platform Serves Tech Startups Betterhttps://anewswire.com/
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Compare two press release distribution platforms to discover which delivers superior value and features for tech startups building their market presence.
When it comes to tech startup communications, choosing the right press release distribution platform can make the difference between burning through precious funding versus building cost-effective brand awareness that drives growth. The gap between platforms designed for enterprise budgets and those optimized for startup needs determines whether your communications investment accelerates or hinders your company's trajectory. But with distribution services offering vastly different pricing models and feature sets, how do you identify genuine startup-friendly value?
Google AI Overviews: Smarter Search Is Here
Google AI Overviews: Smarter Search Is HereTextuar Communications LLP
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Google AI Overviews: The Future of Search is Here!
Discover how AI is revolutionizing search with Googles AI Overviewsdelivering instant, summarized answers powered by Gemini. No more endless clickingjust quick, context-rich responses right at your fingertips!
How it works:
Understands your query intent
Aggregates high-quality sources
Generates concise, actionable answers
What it means for you:
Saves time with instant insights
More accurate for long-tail queries
SEO shifts toward expert-level content
Challenges? Googles on itimproving accuracy and balancing publisher impact.
The future? Personalized, voice-integrated, and smarter than ever!Lead Local SEO: How To AI-Proof Your Rankings With Reviews
Lead Local SEO: How To AI-Proof Your Rankings With ReviewsSearch Engine Journal
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Wondering how AI is rewriting the rules of local search visibility?
Not sure how to keep your clients on top of the map pack in 2025?
youll get:
-Current local SEO ranking signals.
-Latest Google AI changes.
-Ways to increase local SERP visibility.
These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
With findings from analyzing over 15,000 businesses and 1,200 consumers, youll learn:
-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch M辿l Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
Impact of Social Media on Consumer Buying Behaviour of Personal Care Products
Impact of Social Media on Consumer Buying Behaviour of Personal Care ProductsKARTIKTHANTH1
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This research project investigates the impact of social media on consumer buying behaviour in the personal care industry, with a particular focus on how platforms such as Instagram, YouTube, Facebook, and WhatsApp influence purchasing decisions. Conducted by students at the SAL Institute of Management under the guidance of Dr. Falguni Prajapati, the study centers on complex buying behavior, which involves high-involvement, infrequent, and potentially high-risk purchasesspecifically within the context of personal care products like skincare, haircare, hygiene, and cosmetics.
The research employed a mixed-method approach, using primary data from 60 respondents collected through structured questionnaires. The sample primarily included young adults aged 2130, with a majority being students. Convenience sampling was applied, and tools like Microsoft Excel and Google Sheets were used for data analysis. Respondents were assessed on their engagement with social media content, reliance on influencer recommendations, product reviews, advertisements, and overall trust in online promotional materials.
Findings show that platforms such as Instagram (88.3%), WhatsApp (78.3%), and YouTube (70%) dominate user activity among the surveyed participants. The majority of users (86.7%) spend over one hour daily on social media, creating a highly engaged and digitally active audience. Approximately 91.6% encounter personal care-related content at least occasionally, and over half rely on social media to compare brands before purchasing. Product reviews emerged as the most helpful form of user-generated content, followed by how-to-use tutorials and unboxing videos. Authentic reviews that include both pros and cons were found to be the most trustworthy, highlighting a consumer preference for transparency.
The study concludes that social media exerts a moderate but meaningful influence on consumers decisions. While digital influence is significant, it does not completely replace independent judgment, suggesting the need for hybrid marketing strategies that combine digital engagement with traditional advertising. Trust in influencers, clear product information, and visually engaging content were noted as strong motivators for purchases. Visual-first formats like reels and short videos were especially effective in capturing attention.
Recommendations include diversifying the range of social media platforms studied, expanding sample diversity across age groups and regions, analyzing long-term effects, and incorporating mobile-friendly strategies given the high mobile usage. This research is valuable for marketers, advertisers, and brand managers aiming to enhance consumer engagement and brand loyalty in the digital age, particularly within the growing personal care market.
TAM Sports_IPL 18_Commercial Advertising_Report.pdf
TAM Sports_IPL 18_Commercial Advertising_Report.pdfSocial Samosa
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The TAM Sports report observed a marked rise in ads under 10 seconds, which accounted for 54% of total ad insertions. By contrast, 1120 second ads comprised 39%, while longer formats between 2040 seconds held just a 6% share.Common Mistakes That Kill Your Income Potential from Guest Posts
Common Mistakes That Kill Your Income Potential from Guest Postsoffpagebm
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Discover the most common mistakes that silently kill your income potential from guest posts. This presentation highlights issues like poor site targeting, weak SEO, missing CTAs, over-promotion, and lack of performance tracking. Learn actionable tips, smart blog management practices, and tools like SEOViser and Speed SEO to boost your guest post ROI.Ad
Gregg Tilston | Brick and Mortar Tweeting
- 1. @greggtilston Global Social Media Leader Flight Centre Travel Group gregg.tilston@flightcentre.ca Brick and Mortar Tweeting Building Brand, Dodging Bullets, and Discovering Evangelists
- 2. Housekeeping
- 7. #&_* #&_* @^$ ^ #&#_* @^$!<?>+#
- 9. About Flight Centre Travel Group 25 plus years 30+ brands 11 countries 2,500 shops 15,000 employees $5B cap ASX:FLT
- 10. Opportunities to Leverage? holy **** animal rights partner strife natural disasters
- 12. @GreggTilston 油
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- 15. @GreggTilston 油
- 16. @GreggTilston 油
- 17. @GreggTilston 油
- 18. Holy **** Lessons have fun be cheeky get creative
- 22. @GreggTilston 油
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- 24. @GreggTilston 油
- 25. @GreggTilston 油
- 26. Animal Rights head first be open respond to everyone
- 30. @GreggTilston 油
- 31. Partner Strife act quick provide value hub and spoke
- 33. Photo 油credit 油 油Jono 油Haysom 油on 油Flickr 油 @GreggTilston 油
- 34. @GreggTilston 油
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- 40. Natural Disasters be prepared information everywhere facilitate a meeting place(s)
- 41. @GreggTilston 油
- 42. Learnings improvise be prepared head on be transparent crises are opportunities
- 44. @greggtilston Global Social Media Leader Flight Centre Limited gregg.tilston@flightcentre.ca Thank you!