Cnic Social media/ course work
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The document discusses using social media marketing to promote CNIC to its target audience of adolescent football fans. It notes that websites like SportsBible have been very successful using social media marketing, especially on Facebook, where their viral posts have exposed their brand to thousands of people. The document outlines CNIC's plan to create a Facebook page to distribute content and trailers from its website to entice viewers to sign up. It hopes the Facebook page branding and sharing of posts will help promote the CNIC brand and gain fans, and it may use new features like live streaming for football content.
Cnic Social media/ course work
- 2. Research Our target audience are adolescents who are huge fans of football. In my research I discovered that social media has a huge impact for football fans of this age. Websites such as the SportsBible have been massively successful in their marketing on social media. Many of SportsBibles' posts on Facebook have gone viral and reached a huge number of people; specifically adolescents. By the audience sharing the posts, thousands of people have seen the SportsBible brand across social media. This marketing strategy has enabled Sports Bible to become a well established website to sport fans. We attempt to do the same concept as it is low budget marketing that is extremely successful in reaching our target audience.
- 3. I have made a Facebook page for CNIC with currently over 1700 people who have liked the page. On the Facebook page I will include content and trailers from the website. These trailers will tease the audience and will make them intrigued to watch the rest of it. This means they must sign up to the website which is our intention. The CNIC page will have the logo as the profile picture. This will be significant in the marketing as the people that share the content will also be sharing and promoting the page as the 'friends' on their account will view the brand as well as the post. This Facebook page will be a huge platform for distribution. On this page I will be able to release the latest news and information to the fans. People who enjoy the content will then 'like' the Facebook page and hopefully become a fan of CNIC. Facebook have released a new concept which is 'Live streaming' where hopefully I will be able to upload live footage of potential live Q&A's, football matches, and football punditry.