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Master in professional
skills

 Centro Internacional de Formaci坦n
 Financiera (CIFF)
 Idoia Gorro単o Arregui
 Instituto Franklin de investigaci坦n en estudios
 americanos researcher
 September 2012
OBJETIVES OF THE MODULE

     To understand the practice of the executive coaching and its
         applications in the organizations.

     To get familiar with the coaching process steps and main
         techniques used.

     To identify the professional skills of the coach.

     Identification of the milestones key and learning moments of the
         coaching process.


                                   Idoia Gorro単o Arregui
www.ciff.net                                                             2
CONCEPTUAL FRAMEWORK

               6. Evaluation                       1. What is it?
                and results



                               Coaching y                        2.
        5. Learning            Mentoring                     Conceptual
            gaps                                               basis




                  4. Skills
                                           3. Steps of the
                                               process


www.ciff.net                   Idoia Gorro単o Arregui                      3
1. What is coaching and mentoring?
   According to the Oxford Dictionary, to coach is defined as trained
       and commucate facts.

   Coaching is a tool used in the professional and personal area.

   Executive coaching helps to develop professional competences
       and capabilities through different techniques.

   It is applied in organizations and by professionals with high
       potential.




www.ciff.net                   Idoia Gorro単o Arregui                   4
1. What is coaching and mentoring?
   In the coaching process participates the coach (an expert on
       organizative area that is able to interpret organizative phenomena),
       and the customer (company professional).

   An intelligent and structured dialogue is established between coach
       and client in order to get the clients goals. (Vega, 2009)

   The customer becomes aware of an area to be improved and the
       coach helps him/her to develop that area. For this, the customer
       gets out from the comfort zone, working with reachable goals, and
       always taking into account his/her professional development within
       the organization.

www.ciff.net                    Idoia Gorro単o Arregui                     5
1. What is coaching and mentoring?
   Mentoring is a learning tool applied in organisations, where
       professionals with extensive experience guide younger
       colleagues in a systematic and structured way.

   The mentor is therefore a senior manager/leader who helps
       younger colleagues that have less experience but a high
       potential.

   Very successful organisations often use mentoring because it is
       an effective and economically efficient tool.




www.ciff.net                   Idoia Gorro単o Arregui                  6
1. What is coaching and mentoring?
   Coaching and mentoring are useful learning tools because:

  - Generate a continuous learning process for professionals so that
         the organisations can get the best of them.

  - Develop essential management skills such as communication,
         conflict resolution, negotiation, and leadership.

  - Develop peoples potential and performance.

  - If applied properly, they can be effective and cost-efficient in the
         medium and long run.

www.ciff.net                    Idoia Gorro単o Arregui                      7
2. Conceptual basis of coaching

      Coaching was developed from psychology, philosophy and other
       related disciplines that study organisations, specially in the
       context of human resources.

        Even though, it has only recently being applied in Spain, it is
       an extensively used discipline in other countries like USA. Its
       applications are spreading with great impact in other fields, from
       sports to management organizations.




www.ciff.net                    Idoia Gorro単o Arregui                       8
2. Conceptual basis of coaching


       Communication                                       Psychology
         approaches:                                   Positive approaches
       Neuro- Linguistic
                                                           Philosophy
        Programming
                                                       Ontological language

                               Coaching




                              Applications:
                           Sport / Organisations



www.ciff.net                   Idoia Gorro単o Arregui                          9
2. Conceptual basis of coaching

        Approaches        Conceptual basis                    Field leaders

                                                          Rafael Echeverr鱈a
        Ontological   Philosophy of language
                                                          Julio Olalla

                      Neuro- Linguistic
        American                                          Robert Dills
                      Programming

                      Psychology
                      Psychology of the                   J. Whitmore
        European
                      organizations                       E. Tavistook
                      Sociology



www.ciff.net                      Idoia Gorro単o Arregui                       10
2. Conceptual basis of coaching
   The techniques chosen in the coaching process depend on the
       theoretical framework applied by the coach. Many of these
       techniques are based on positive psychology.

   In the organisations, Human Resource management techniques
       are often applied, such as 360尊 feed back (evaluation by team
       members, managers and collaborators), or also skill assessment,
       among others.




www.ciff.net                  Idoia Gorro単o Arregui                    11
3. Steps of coaching

               4尊 Action                           1尊 Exploration
                  Plan




                           Coaching


          3尊 Resources                                2尊 Goals
          Consolidation                               definition



www.ciff.net               Idoia Gorro単o Arregui                    12
3. Steps of coaching: Exploration
   The aim of this step is to identify those areas of improvement of
       the client/professional.

   For this, it is important to know the client motivations, the reasons
       behind the development of this area of improvement and the
       resources that he/she may have previously.

   A well-conducted initial exploration step guarantees more than the
       50% of the success of the coaching process.




www.ciff.net                      Idoia Gorro単o Arregui                 13
3. Steps of coaching: Goals Definition
   This step is essential, we need to establish the clients goals in
       order to assess the coaching work and know if this was being
       efficient or not.

   In the companies the goals are generally negotiated among the
       Human Resources Department (that guarantees the
       professional development), the client/professional and the
       coach.

   To the success of coaching process needs that the goals of
       professional and the company are the same.


www.ciff.net                  Idoia Gorro単o Arregui                      14
3. Steps of coaching: Goals Definition
  The goals should be:

  1.- Formulated in positive.

  2.- Delimited in time and space.

  3.- The client should be the subject of the action.

  4.- Realistic and achievable.

  5.- Motivating, attainable and challenging.



www.ciff.net                    Idoia Gorro単o Arregui   15
3. Steps of coaching: Resources Consolidation

   This step is implicit during the whole coaching process.

   The resources are the skills the client has already based on his/her
       previous experiences: knowledge, abilities

   During the coaching process all clients resources have to be
       extracted because the goals will be achieved using these
       resources. Moreover, coaching allows to develop some other
       resources that the client was not aware that he/she had.




www.ciff.net                  Idoia Gorro単o Arregui                  16
3. Steps of coaching: Action Plan

   It is essential that the client acts and reflects on the action.

   The actions have to be challenging in the right level. They should
       not be too challenging because they could generate anxiety, nor
       too little that generate boredom.

   The coach must quickly detect the particular resistance to
       customer action if they exist.




www.ciff.net                   Idoia Gorro単o Arregui                     17
3. Steps of coaching: Action Plan


                                     ANXIETY




          ACTION          CHALLENGE: AT THE
                             RIGHT LEVEL



                           BOREDOM




www.ciff.net       Idoia Gorro単o Arregui       18
3. Steps of coaching: summary

                                                          METODOLOGY
Phases                HIGHLIGHTS
                                                          TECHNIQUES
                                                          Diagnostic techniques
                      Improvement area definition
1.-Exploration                                            Open questions
                      Vision and client motivation
                                                          Misperceiving
                      Motivating, realistic,              Formulation of objectives.
2.-Goals definition   achievable, located space and       Neuro Linguistic
                      time                                Programming
3.- Resource                                              Test skills
                      Identification of key skills
Consolidation                                             Feed-back coach
                      Motivating and challenging          Identification of the brakes
4.-Action Plan        Action                              to the action
                                                          Feed-back coach

www.ciff.net                      Idoia Gorro単o Arregui                            19
4. Coach skills
       The coach profile is characterized by:

              Knowledge of the organizational area: studies the organizations
               or have had a career as a manager.

              Knowledge of human-development tools: human resource
               professionals.

              Successful people in their professional careers.

              Experts in communication, people development, psychologists,
               educators, and communicators.


www.ciff.net                       Idoia Gorro単o Arregui                    20
4. Coach skills
  ICF: International Coach Federation         EMCC: European Association of
                                              Coaching and Mentoring
  Meeting ethical guidelines and              Ability to understand himself
  professional standards                      (Coach)
  Establishing the coaching agreement         Self-awareness
  Establishing trust and intimacy with        Be committed to personal
  the client                                  development
  Coaching presence                           Promote the development and
  Active listening                            improvement of client
  Powerful questioning                        Evaluate the process
  Direct communication                        Generate client knowledge
  Creating awareness
  Designing actions
  Planning and goal setting
  Managing progress and accountability
www.ciff.net                  Idoia Gorro単o Arregui                           21
4. Customer competences/skills

      In the coaching process the client are asked to engange in:

       Self-reflection

       Proactive behaviour

       Commited to self action plan

       Involvement

       Assertiveness



www.ciff.net                  Idoia Gorro単o Arregui                 22
6. Learning

   Coaching is a rational and emotional process.

   It is a learning process for professionals (customer) and the
       organizations in the medium-long run.

   Professionals learn to know bether themselves, and companies
       get a better performance of their professionals.




www.ciff.net                   Idoia Gorro単o Arregui                23
5. Learning
                         EXPERIENTIAL
                        AND EMOTIONAL


                                                  PROFESIONAL
     ORGANIZATIVE                                      VISION
        VISION
                                                   Self-knowledge
                           Learning:               Self-awareness
                        Professional and
    Consolidation of
    skills                Organizative          Goal definition
    Value to the firm                           Competences/skills
                                                development



                         RATIONAL AND
                        COMPREHENSIVE

www.ciff.net            Idoia Gorro単o Arregui                     24
6. Evaluation and results

   The evaluation provides an ongoing feedback to improve the
       process.

   Consolidates an alignment between professional and
       organizational goals.

   Techniques: skills assessment, feedback

   The results are seen in the medium term and can be measured
       with the same diagnostic tools.



www.ciff.net                   Idoia Gorro単o Arregui              25
Many thanks

               info@arreguicoach.com




www.ciff.net         Idoia Gorro単o Arregui   26
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Coaching

  • 1. Master in professional skills Centro Internacional de Formaci坦n Financiera (CIFF) Idoia Gorro単o Arregui Instituto Franklin de investigaci坦n en estudios americanos researcher September 2012
  • 2. OBJETIVES OF THE MODULE To understand the practice of the executive coaching and its applications in the organizations. To get familiar with the coaching process steps and main techniques used. To identify the professional skills of the coach. Identification of the milestones key and learning moments of the coaching process. Idoia Gorro単o Arregui www.ciff.net 2
  • 3. CONCEPTUAL FRAMEWORK 6. Evaluation 1. What is it? and results Coaching y 2. 5. Learning Mentoring Conceptual gaps basis 4. Skills 3. Steps of the process www.ciff.net Idoia Gorro単o Arregui 3
  • 4. 1. What is coaching and mentoring? According to the Oxford Dictionary, to coach is defined as trained and commucate facts. Coaching is a tool used in the professional and personal area. Executive coaching helps to develop professional competences and capabilities through different techniques. It is applied in organizations and by professionals with high potential. www.ciff.net Idoia Gorro単o Arregui 4
  • 5. 1. What is coaching and mentoring? In the coaching process participates the coach (an expert on organizative area that is able to interpret organizative phenomena), and the customer (company professional). An intelligent and structured dialogue is established between coach and client in order to get the clients goals. (Vega, 2009) The customer becomes aware of an area to be improved and the coach helps him/her to develop that area. For this, the customer gets out from the comfort zone, working with reachable goals, and always taking into account his/her professional development within the organization. www.ciff.net Idoia Gorro単o Arregui 5
  • 6. 1. What is coaching and mentoring? Mentoring is a learning tool applied in organisations, where professionals with extensive experience guide younger colleagues in a systematic and structured way. The mentor is therefore a senior manager/leader who helps younger colleagues that have less experience but a high potential. Very successful organisations often use mentoring because it is an effective and economically efficient tool. www.ciff.net Idoia Gorro単o Arregui 6
  • 7. 1. What is coaching and mentoring? Coaching and mentoring are useful learning tools because: - Generate a continuous learning process for professionals so that the organisations can get the best of them. - Develop essential management skills such as communication, conflict resolution, negotiation, and leadership. - Develop peoples potential and performance. - If applied properly, they can be effective and cost-efficient in the medium and long run. www.ciff.net Idoia Gorro単o Arregui 7
  • 8. 2. Conceptual basis of coaching Coaching was developed from psychology, philosophy and other related disciplines that study organisations, specially in the context of human resources. Even though, it has only recently being applied in Spain, it is an extensively used discipline in other countries like USA. Its applications are spreading with great impact in other fields, from sports to management organizations. www.ciff.net Idoia Gorro単o Arregui 8
  • 9. 2. Conceptual basis of coaching Communication Psychology approaches: Positive approaches Neuro- Linguistic Philosophy Programming Ontological language Coaching Applications: Sport / Organisations www.ciff.net Idoia Gorro単o Arregui 9
  • 10. 2. Conceptual basis of coaching Approaches Conceptual basis Field leaders Rafael Echeverr鱈a Ontological Philosophy of language Julio Olalla Neuro- Linguistic American Robert Dills Programming Psychology Psychology of the J. Whitmore European organizations E. Tavistook Sociology www.ciff.net Idoia Gorro単o Arregui 10
  • 11. 2. Conceptual basis of coaching The techniques chosen in the coaching process depend on the theoretical framework applied by the coach. Many of these techniques are based on positive psychology. In the organisations, Human Resource management techniques are often applied, such as 360尊 feed back (evaluation by team members, managers and collaborators), or also skill assessment, among others. www.ciff.net Idoia Gorro単o Arregui 11
  • 12. 3. Steps of coaching 4尊 Action 1尊 Exploration Plan Coaching 3尊 Resources 2尊 Goals Consolidation definition www.ciff.net Idoia Gorro単o Arregui 12
  • 13. 3. Steps of coaching: Exploration The aim of this step is to identify those areas of improvement of the client/professional. For this, it is important to know the client motivations, the reasons behind the development of this area of improvement and the resources that he/she may have previously. A well-conducted initial exploration step guarantees more than the 50% of the success of the coaching process. www.ciff.net Idoia Gorro単o Arregui 13
  • 14. 3. Steps of coaching: Goals Definition This step is essential, we need to establish the clients goals in order to assess the coaching work and know if this was being efficient or not. In the companies the goals are generally negotiated among the Human Resources Department (that guarantees the professional development), the client/professional and the coach. To the success of coaching process needs that the goals of professional and the company are the same. www.ciff.net Idoia Gorro単o Arregui 14
  • 15. 3. Steps of coaching: Goals Definition The goals should be: 1.- Formulated in positive. 2.- Delimited in time and space. 3.- The client should be the subject of the action. 4.- Realistic and achievable. 5.- Motivating, attainable and challenging. www.ciff.net Idoia Gorro単o Arregui 15
  • 16. 3. Steps of coaching: Resources Consolidation This step is implicit during the whole coaching process. The resources are the skills the client has already based on his/her previous experiences: knowledge, abilities During the coaching process all clients resources have to be extracted because the goals will be achieved using these resources. Moreover, coaching allows to develop some other resources that the client was not aware that he/she had. www.ciff.net Idoia Gorro単o Arregui 16
  • 17. 3. Steps of coaching: Action Plan It is essential that the client acts and reflects on the action. The actions have to be challenging in the right level. They should not be too challenging because they could generate anxiety, nor too little that generate boredom. The coach must quickly detect the particular resistance to customer action if they exist. www.ciff.net Idoia Gorro単o Arregui 17
  • 18. 3. Steps of coaching: Action Plan ANXIETY ACTION CHALLENGE: AT THE RIGHT LEVEL BOREDOM www.ciff.net Idoia Gorro単o Arregui 18
  • 19. 3. Steps of coaching: summary METODOLOGY Phases HIGHLIGHTS TECHNIQUES Diagnostic techniques Improvement area definition 1.-Exploration Open questions Vision and client motivation Misperceiving Motivating, realistic, Formulation of objectives. 2.-Goals definition achievable, located space and Neuro Linguistic time Programming 3.- Resource Test skills Identification of key skills Consolidation Feed-back coach Motivating and challenging Identification of the brakes 4.-Action Plan Action to the action Feed-back coach www.ciff.net Idoia Gorro単o Arregui 19
  • 20. 4. Coach skills The coach profile is characterized by: Knowledge of the organizational area: studies the organizations or have had a career as a manager. Knowledge of human-development tools: human resource professionals. Successful people in their professional careers. Experts in communication, people development, psychologists, educators, and communicators. www.ciff.net Idoia Gorro単o Arregui 20
  • 21. 4. Coach skills ICF: International Coach Federation EMCC: European Association of Coaching and Mentoring Meeting ethical guidelines and Ability to understand himself professional standards (Coach) Establishing the coaching agreement Self-awareness Establishing trust and intimacy with Be committed to personal the client development Coaching presence Promote the development and Active listening improvement of client Powerful questioning Evaluate the process Direct communication Generate client knowledge Creating awareness Designing actions Planning and goal setting Managing progress and accountability www.ciff.net Idoia Gorro単o Arregui 21
  • 22. 4. Customer competences/skills In the coaching process the client are asked to engange in: Self-reflection Proactive behaviour Commited to self action plan Involvement Assertiveness www.ciff.net Idoia Gorro単o Arregui 22
  • 23. 6. Learning Coaching is a rational and emotional process. It is a learning process for professionals (customer) and the organizations in the medium-long run. Professionals learn to know bether themselves, and companies get a better performance of their professionals. www.ciff.net Idoia Gorro単o Arregui 23
  • 24. 5. Learning EXPERIENTIAL AND EMOTIONAL PROFESIONAL ORGANIZATIVE VISION VISION Self-knowledge Learning: Self-awareness Professional and Consolidation of skills Organizative Goal definition Value to the firm Competences/skills development RATIONAL AND COMPREHENSIVE www.ciff.net Idoia Gorro単o Arregui 24
  • 25. 6. Evaluation and results The evaluation provides an ongoing feedback to improve the process. Consolidates an alignment between professional and organizational goals. Techniques: skills assessment, feedback The results are seen in the medium term and can be measured with the same diagnostic tools. www.ciff.net Idoia Gorro単o Arregui 25
  • 26. Many thanks info@arreguicoach.com www.ciff.net Idoia Gorro単o Arregui 26