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CO-BRANDING
- 1. Project Brand Launch Prof. Silvia Zancarli 3rd Year Fashion Marketing English : Belinda Da Costa . Roshin Rahman . Katrin Zlatkova
- 2. COCA COLA BARBIE NIGHT LIFE CO - BRANDING
- 3. where do we start t BRANDS ANALYSIS RESEARCH
- 4. Beauty American Political Trendy Heritage F a s h i on Adaptable Stylish Social Cultural
- 5. Happiness Social Celebrations Secret formula Unique taste Trendy Refreshment B o t t l e s h a p e Advertising imagery
- 6. what do the brands have in common INFLUENTIAL ICONIC SOCIAL TRENDY HEALTH CONSCIOUS
- 7. INFLUENTIAL ICONIC SOCIAL TRENDY HEALTH CONSCIOUS
- 8. INFLUENTIAL ICONIC SOCIAL TRENDY HEALTH CONSCIOUS
- 9. INFLUENTIAL ICONIC SOCIAL TRENDY HEALTH CONSCIOUS
- 10. INFLUENTIAL ICONIC SOCIAL TRENDY HEALTH CONSCIOUS
- 11. INFLUENTIAL ICONIC SOCIAL TRENDY HEALTH CONSCIOUS
- 12. FASHION DESIGNER COLLECTIONS FASHION MAGAZINES FASHION SHOW SPONSORSHIPS CLOTHING LINE
- 13. What's the challenge ? ? Coca cola Barbie Night life
- 14. How do we solve the problem
- 16. WHAT ARE THE ? ? ? ? ? FEATURES MOODS PLACES
- 17. FEATURES LOUNGE Contemporary Designs Soft Lighting Lounge music Purple White Paynes Grey Blue green Modern Elite Chillout ambience
- 18. MOODS
- 19. Places Milano
- 20. C O N SU M E R S
- 21. HABITS
- 23. BEFORE GOING OUT FEEL GOOD THINK LOOK
- 24. AFTER GOING OUT FEEL THINK LOOK
- 25. What are their problems BIGGER THE PROBLEM BIGGER THE OPPORTUNITY Vinod Khosla
- 26. TIREDNESS AFTER PARTY HANG OVER LESS TIME TO DISTRESS STRESS FROM WORK
- 27. WHATS THE SOLUTION ?
- 28. N GHT SPA
- 30. MASSAGES SPA BEAUTY SERVICE HEAD BARBIE BUBBLE BATH HAIR FOOT SALT BATH SCRUB MAKE UP BODY NAIL AYURVEDIC
- 31. Location : Centre of Chauffeur service home Milan Chill out ambience 8 pm - 4 am Lounge music
- 32. LAU N C H ST R AT E GY C r e a te wo r d o f m o u th C o u n t d o wn s tr a te g y On e m o n th ti m e l i n e S e l e c ti o n o f th e p e o p l e ( ma ga z ine , s oc ia l ne two r ki ng ) ROAC H BAI T M a rke ti n g " M AS S AG E O N WH E E L S C AM P A I G N
- 33. B R AN D B E N E F IT S EXPANDING HEALTHY IMAGE ENTER A NEW SECOTR IN HEALTH AND BEAUTY MARKET SHOW CASE FOR NEW AND MERCHANDISING EXCLUSIVE PRODUCTS MERCHANDISING ( COLA BATH ADULT CONSUMERS SCRUB ) ENSURE HEALTHY IMAGE OPPORTUNITY TO ENTER NEW MARKET ( HEALTH AND BEAUTY ) INCREASE THE TRENDY APPEAL INCREASE THE TRENDY APPEAL
- 34. Paul Cezanne The colour is the place where our brain and the universe meet .
- 35. Purple White Paynes Grey Cyan Choice of Color is Pillar of our Solution
- 36. WHAT DO CONSUMERS THINK I like it as I work late a lot and it would be nice I think it would be great to stop and get a massage on as after wearing heels all the way home night it would be nice to go and have a foot spa! 36
- 37. I think it would be great, especially those nights when we dont get lucky ha-ha, we could go and get a massage to relieve the stress
- 38. What do you think ?