Cocacola- Open Happiness
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Coca-Cola has been in business since 1886. It registered its formula and logo in the late 1800s and built its first headquarters in the early 1900s. Today, Coca-Cola's core values center around happiness and refreshment. The company uses various pricing strategies in different markets, including promotional pricing and quantity discounts. It promotes its brand of fun, freedom, and refreshment through many channels including print ads, TV commercials, billboards, sponsorships, and brand ambassadors. Coca-Cola has strong brand equity due to high visibility of its bottles and logo and customer loyalty. Its financial reports from 2009-2013 show overall revenue growth and projected continued growth through 2020.
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Coca-Cola, established in 1886, is a leading global beverage company employing over 140,000 staff and producing a diverse product range, targeting various market segments using geographical, demographic, and psychographic strategies. The company's marketing efforts are supported by substantial investments in advertising and innovative packaging, adapting to consumer trends towards healthier options while maintaining brand loyalty. Key elements of their business strategy include a focus on sustainable growth, risk management, and responsiveness to market conditions, positioning them as a top global brand.Cocacola
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Coca-Cola was invented in 1886 by Dr. John Pemberton and was first sold for 5 cents. It grew significantly over the decades and became the largest beverage company in the world. In the 1980s and 1990s, Coca-Cola introduced several new products like diet drinks, Powerade, and Fruitopia to expand beyond its original cola drink. Today, Coca-Cola owns over 500 brands and has a presence in over 200 countries. It focuses on maximizing shareholder value through strong production, distribution, and marketing systems. Coca-Cola faces competition from Pepsi but has maintained a large market share through brand loyalty and differentiation.Coca cola marketing Strategies in India
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The document provides an overview of Coca-Cola's marketing strategies, including a SWOT analysis and insights into its extensive product portfolio with over 3,300 offerings. It details the company's distribution methods, pricing strategies, and advertising techniques, emphasizing their focus on brand recognition and customer loyalty while addressing challenges such as competition and health concerns. Additionally, the document outlines Coca-Cola's global presence and unique selling propositions that contribute to its market leadership.Coca cola product life cycle
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Coca Cola is currently in the maturity stage of its product life cycle. It has been over 130 years since Coca Cola was founded and it is now one of the most recognizable brands worldwide. Coca Cola uses both direct and indirect distribution strategies to get its products to customers. It promotes its products using both push and pull strategies, giving incentives to distributors and using advertising to encourage customers to ask for the brand. While still successful, the document provides some suggestions for improvements such as changing the taste, bottle design, or increasing distributors.SUSL - Coca cola presentation
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This document provides an analysis of Coca-Cola's marketing strategy. It begins with an introduction of the Coca-Cola company and its mission statement. It then discusses the current business environment and Coca-Cola's current marketing strategy, which involves the 4 P's of marketing. It analyzes the strengths and weaknesses of Coca-Cola's current strategy and discusses the company's segmentation, targeting, positioning, and developing of its marketing mix. The document is authored by group A for their marketing management course.Mid term presentation
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The Coca-Cola Company is the world's largest beverage company, selling over 1.3 billion beverages per day in over 200 countries. It owns hundreds of beverage brands and has been operating for over 100 years. Coca-Cola aims to remain the top beverage distributor globally by continuing to develop new products, improve marketing, and foster sustainable communities.Coca cola
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Coca Cola was founded in 1886 in Atlanta, Georgia by Dr. John Pemberton and Frank Robinson. Over the decades, Coca Cola grew to become a global brand, beginning to sponsor the Olympics in 1928. The company established Santa Claus's modern appearance in 1931 advertising and sold Fanta in Germany during World War 2. Coca Cola launched new products like Diet Coke in 1982 and New Coke in 1985, while expanding their product range in the 2000s through brand extensions. Known as a symbol of globalization, Coca Cola has relied on evolving slogans and classic advertisements to increase brand recognition worldwide and maintain high profit margins through efficient production.Coca cola
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Coca-Cola was created in 1886 in Atlanta, Georgia by Dr. John S. Pemberton and has since become the largest beverage company in the world. It operates in over 200 countries with over 500 brands and a workforce of around 150,000 employees globally. Coca-Cola utilizes an extensive distribution network and aggressive marketing campaigns involving celebrity endorsements and major sporting events to maintain its strong brand recognition and position in the soft drink market.PESTEL ON COCA COLA
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Coca-Cola entered the Chinese market in the 1920s and established several bottling plants before withdrawing in 1949. In 1978, China adopted an open door policy and Coca-Cola re-entered China in 1979, first using a franchise model and later transitioning to joint ventures. Coca-Cola has since grown its operations and market share in China through strategic marketing, product innovation, and adapting to Chinese culture and consumer preferences. However, the company also faces challenges from regulations, competition, and changing consumer trends in China.The success of_coca-cola_2007ppt
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The document provides a comprehensive history of the Coca-Cola Company, detailing its inception in 1885 and key milestones through various decades, including product innovations and marketing strategies. It outlines significant figures such as Asa Griggs Candler and Robert Woodruff, and highlights the company's global expansion and competition with rivals. Key strategies include marketing, decentralization, partnerships, and diversification, leading to its status as a major global beverage provider with a $32 billion turnover.Ad
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Cocacola- Open Happiness
- 6. History 1886 1887 1893 Dr. John Pemberton Registered Formula Registered Logo
- 8. Happ ness Core value of the Strategic Brand Refresh ng F zzy
- 9. Pricing Strategy of Ultimate Bottom line Affordable Enjoyment of Life Different pricing strategies for different countries Market Penetration Pricing Policy Promotional Pricing Policy
- 10. Pricing Strategy of Lower penetrating price for new sensitive market Objective : Face the competitors Raise brand awareness Reposition itself as a premium brand after successful penetration.
- 11. Pricing Strategy of Promotional Pricing Offers promotional pricing frequently through: Quantity discount Cash discount Objective: Boost sales Example: During Ramadan, Coca Cola reduces its rates up to 5 Tk on 1.5 liter bottle.
- 12. Value Chain of
- 14. Brand Promise fun, freedom, and refreshment
- 22. Brand Equity Visibility- Bottle & Logo Loyalty- Nothing but Cocacola Trust and Perceived Quality Brand Association- Happiness
- 23. Brand Equity
- 24. Financial Forecast 2013 2012 2011 2010 2009 Revenue 46,854 48,017 46,542 35,119 30,990 COGS (18,421) (19,053) (18,215) (12,693) (11,088) Gross Profit 28,433 28,964 28,327 22,426 19,902 Operating Expanses (18,205) (18,185) (18,174) (13,977) (11,671) Operating Profit 10,228 10,779 10,153 8,449 8,231 Interest income 534 471 483 317 249 Equity Income (Loss) 602 819 690 1,025 781 Other Income (Loss) 576 137 529 5,185 40 EBIT 11,940 12,206 11,855 14,976 9,301 Interest expanse (463) (397) (417) (733) (355) EBT 11,477 11,809 11,438 14,243 8,946 Tax (2,851) (2,723) (2,812) (2,384) (2,040) Net income 8,626 9,086 8,626 11,859 6,906 Growth in net profit (0.05) 0.05 (0.27) 0.72 Average Growth 0.11 *ThefiguresareinMillions$
- 25. Financial Forecast 2013 2014 2015 2016 2017 2018 2019 2020 Projected Income 8,626 9,591 10,663 11,855 13,181 14,65516,29418,116 * The figures are in Millions $