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Coconut Based Drink

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Anand Prakash
Anand Prakash

Freshco India Pvt Ltd is a juice company that produces a healthy alternative to soft drinks called Freshco. It aims to become India's premier soft drink company while keeping health and taste in mind. Freshco strives to give profitable returns to investors and value to consumers. Its goals are to achieve 3-4% market share in 8-10 years and give 10% returns to shareholders.

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Freshco India Pvt Ltd. Freshco The juice of life Presented By:- Anand Prakash
WHY FRESHCO Low in carbohydrates, sugar content 99% fat free Rehydrate the body and it is a natural isotonic beverage It is a nutritious and thirst quenching health drink and hence a better alternative to the existing soft drinks. Manufacturing location : Coimbatore Existing Market: Karnataka, Maharashtra, Gujarat
OUR MISSION AND VISION MISSION :- We strive to give profitable return to the investors and value for money to the consumers. VISION :- To be Indias premier soft drink company keeping both health and taste in mind. Operative Goals :- - To achieve 3-4% market share in 8-10 years. - To give 10% return to shareholders.
ACTIVITIES TASKS PROCUREMENT Procurement of quality coconuts. Maintaining good suppliers relation. Warehouse management. MANUFACTURING Cost effective processing. Standard and customized packaging. QUALITY CONTROL Regular quality check at procurement and processing. Hygiene maintenance. MARKETING AND SALES Timely delivery of product. Maintaining good relation with wholesalers. Promotion. Customer feedback. FINANCE Asset management. Financial decisions. Maintaining proper records. HUMAN RESOURCE Recruitment / Training. Employee welfare. Coordination between departments.
POSITION ROLES SKILLS Chairman and Board of Directors Policy making and long term planning. Planning skills, Significant experience in formulating, developing and evaluating strategy and policy options CEO Execution of policies and strategic decisions Successful work experience and high professional degree , Result oriented General Manager Implementing the directives given by CEO into their respective departments, Assessment of employees Good knowledge base, Managerial skills, Assessment skills Manager Managing day to day affairs and employee efficiency, Problem solving Analytical and creative skills, Communication and human management skills Executive/Supervisor / Staff Performing assigned tasks as per the department Leadership and motivational skills, technical know how
Chairman and Board of Directors CEO Marketing and sales (General manager) Production (General Manager) Administration (General Manager) Procurement (Manager) Manufacturing & Quality control (Manager) Marketing (Manager) Sales (Manager) Finance (Manager) HR (Manager) Supervisor Staff Plant Executive Supervisor Staff Quality Executive Staff Executive Executive Executive Executive
Technology Continuous process production. - High technical complexity. - Standardized product. - Less labour intensive. Sequential Interdependence. Core Processing Tender Coconut Freshco
Environment Freshco Simple and Stable. Boundary Spanning : Business Intelligence Approach
Strategy Porters competitive strategy: Low-cost leadership. - Cost reduction approach. - Efficient procurement & Distribution system. - Standard operating procedures. Miles and Snows Strategy: Analyzer - Holding current customer base. - Exploit new market. Culture Mission Culture - Achievement of goals viz. sales, profitability. Emphasis on creating Social capital: Both within the organization and with distributors and suppliers. Monthly meeting (formal as well as informal)
Flow of Information Procurement Manufacturing and Quality Control Sales and Marketing Department Production department Account Department HR Department Board Member/ Chairman / CEO
Decision making Type of Decisions Decision Makers Strategic Decisions ( New product, Production process, Resource allocation, Resource allocation.) Board of Directors and CEO Operating Decisions ( Inventory management, Procurement, Scheduling.) General Managers Control Decisions ( Labour standards, Quality Control criteria, Preventive maintenance.) Managers
STRUCTURAL CONFIGURATIONS - Standardization of work - Focus on efficiency - High centralization and formalization - Simple and stable environment - Functional grouping Hence Machine bureaucracy
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Coconut Based Drink

  • 1. Freshco India Pvt Ltd. Freshco The juice of life Presented By:- Anand Prakash
  • 2. WHY FRESHCO Low in carbohydrates, sugar content 99% fat free Rehydrate the body and it is a natural isotonic beverage It is a nutritious and thirst quenching health drink and hence a better alternative to the existing soft drinks. Manufacturing location : Coimbatore Existing Market: Karnataka, Maharashtra, Gujarat
  • 3. OUR MISSION AND VISION MISSION :- We strive to give profitable return to the investors and value for money to the consumers. VISION :- To be Indias premier soft drink company keeping both health and taste in mind. Operative Goals :- - To achieve 3-4% market share in 8-10 years. - To give 10% return to shareholders.
  • 4. ACTIVITIES TASKS PROCUREMENT Procurement of quality coconuts. Maintaining good suppliers relation. Warehouse management. MANUFACTURING Cost effective processing. Standard and customized packaging. QUALITY CONTROL Regular quality check at procurement and processing. Hygiene maintenance. MARKETING AND SALES Timely delivery of product. Maintaining good relation with wholesalers. Promotion. Customer feedback. FINANCE Asset management. Financial decisions. Maintaining proper records. HUMAN RESOURCE Recruitment / Training. Employee welfare. Coordination between departments.
  • 5. POSITION ROLES SKILLS Chairman and Board of Directors Policy making and long term planning. Planning skills, Significant experience in formulating, developing and evaluating strategy and policy options CEO Execution of policies and strategic decisions Successful work experience and high professional degree , Result oriented General Manager Implementing the directives given by CEO into their respective departments, Assessment of employees Good knowledge base, Managerial skills, Assessment skills Manager Managing day to day affairs and employee efficiency, Problem solving Analytical and creative skills, Communication and human management skills Executive/Supervisor / Staff Performing assigned tasks as per the department Leadership and motivational skills, technical know how
  • 6. Chairman and Board of Directors CEO Marketing and sales (General manager) Production (General Manager) Administration (General Manager) Procurement (Manager) Manufacturing & Quality control (Manager) Marketing (Manager) Sales (Manager) Finance (Manager) HR (Manager) Supervisor Staff Plant Executive Supervisor Staff Quality Executive Staff Executive Executive Executive Executive
  • 7. Technology Continuous process production. - High technical complexity. - Standardized product. - Less labour intensive. Sequential Interdependence. Core Processing Tender Coconut Freshco
  • 8. Environment Freshco Simple and Stable. Boundary Spanning : Business Intelligence Approach
  • 9. Strategy Porters competitive strategy: Low-cost leadership. - Cost reduction approach. - Efficient procurement & Distribution system. - Standard operating procedures. Miles and Snows Strategy: Analyzer - Holding current customer base. - Exploit new market. Culture Mission Culture - Achievement of goals viz. sales, profitability. Emphasis on creating Social capital: Both within the organization and with distributors and suppliers. Monthly meeting (formal as well as informal)
  • 10. Flow of Information Procurement Manufacturing and Quality Control Sales and Marketing Department Production department Account Department HR Department Board Member/ Chairman / CEO
  • 11. Decision making Type of Decisions Decision Makers Strategic Decisions ( New product, Production process, Resource allocation, Resource allocation.) Board of Directors and CEO Operating Decisions ( Inventory management, Procurement, Scheduling.) General Managers Control Decisions ( Labour standards, Quality Control criteria, Preventive maintenance.) Managers
  • 12. STRUCTURAL CONFIGURATIONS - Standardization of work - Focus on efficiency - High centralization and formalization - Simple and stable environment - Functional grouping Hence Machine bureaucracy