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Codes and Conventions of Local TV News
- 1. Codes and Conventions of local TV news – ITV Central Notes: - This local TV News programme is 4 minutes long. - There is a hard music intro, which aims to get your attention before any news appears. - A short title sequence, lasting around 4 minutes with images of the local area in Birmingham. - Through the use of semiotics, it informs the audience who the news is aimed at. I.e. If you recognise a featured landmark, you will know that this news is relevant to you. - Zooms into the title of the programme and the logo - ITV. This is what you see throughout the programme. - The font used isn't extremely formal at the start, however when the words 'News' and 'Central' appear it is in capital letters and is much more formal to still have the attention of the audience. It also relates to the formality of the news programme. - Central hints on the locationof the audience. - Blue is the colour of the set and is used for banners when they appear on the screen - This is a formal colour, which is what is needed for a news programme, it also helps to keeps the audience's attention. The colour of the set also relates to the type of news programme it is, lunchtime news. - Panning shot at the start, zooming into the presenter as a close up. - There is one presenter is positioned in the centre of the shot. - The presenter is sitting at a desk. There is a large sofa and a round table with a laptop placed on it. There is also paperwork around. In the background there is a shot of Birmingham. This creates a formal setting, one which suggests that the presenter knows exactly what she is doing and can therefore be a trusted source of information for the news that the audience is receiving. - The presenter is black African. She speaks with a British accent. She is wearing a formal dress, which is blue. This matches the colours of the set and logo. In contrast she is wearing a bright necklace and earrings. - She opens the screen with 'Good Afternoon'. This reminds the audience of the time of the day of the news. She also draws the audience in with a friendly greeting. - After her greeting she goes straight in with a hard news story. Whilst she is speaking a banner appears with the logo and the title of the programme. This matches the house colours of the programme. - The programme starts with the most important news story. - Blurred out image of the subject. - Reconstruction (a banner appears in the house colours, same font). - The hard news story the presenter is portraying features of a voiceover visuals that relate directly to that story. - Bank statements, bank cards etc.
- 2. - The story is turned round to apply to the audience ('They trick you'). - Blurred out visual of the subject on the on field report. There is ambient noise when on the field to show that they go out and speak to locals affectedby these stories. This creates the surrealism that the programme wants to portray. - The Interviewer isn't shown on screen. Focus more on the interviewee. - Transition into a new story. Story number two is of equal seriousness.There isn't a lot of information as it is an ongoing investigation, meaning it is a second news piece due to this. If the full story was given it would have been the main news story. It is also only featured for a very short period of time. - The third story is still serious, but is very much lighter in comparison. The presenter tells the story in the studio, with a brief cut away to a piece of YouTube footage. The super at the bottom of the screen informs us where the footage is from. - The fourth story. This goes frombad news to good news. Really small story but is very good for Birmingham. There is a still image of an artist's impression. - The final news story appears. This again is a good news story. This is a personal interest story, which is a soft story. This is a very 'classic' story to feature on local news. It's a good news story for Birmingham. Interviews and name super's appear. It also features some publicity for Marks and Spencer’s shop. The story is about a Birmingham citizen who had a bad childhood but turned it around. This also aims to play on people's emotions to draw them more into the story. - The shot is changed when it returns to the studio. A wider angle, where the presenter appears in front of a TV screen. This suggests that the programme has come to an end. - The weather commences with a sponsor advert. - The weather reporter enters. There is a close up image of raindrops. There is a name super at the bottom of the screen. There is a name super logo - with the caption being weather. There are convergent links to ITV's Twitter and there is an email address the for audience to use. The presenter is dressed formally. There is a different house style shown but is still formal. - The background is a map of the country which is what is expected of a weather report. It focusses solely on the weather in the midlands. - The name super details what the reporter is telling the audience. It also tells us the day of the week. - The weather reporter gives a direct mode of address to the audience - looking directly at the camera.
- 3. - A simple map of the midlands appears. Giving us an overview of temperatures and rain clouds. This sums up the weather report. The weather report normally covers a three day period. - The advert returns at the end of the report. The ident for ITV News appears. - The central close up of the reporter returns. There is a microphone issue when it returns to the studio. - There is convergent links which are there to inform the audience that they can get the news on the go. - There is a panning out shot of the studio and the presenter's final goodbye. - Long news story at the beginning, some short stories and finishes with a soft story. - The music on the whole is the same across the programme, creating continuity. - The same font is used for the text which keeps the continuity going. This is also for the house style, a mid colour blue, which is generally seen as a trustworthy and serious colour. - The editing is very straightforward and doesn't consist of any effects. Straightforward transitions. The importance of the news is portrayed by this. - The name super is also used as the ticker space - for headlines of articles.