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Were living in a new media marketing era. Its noisy and its crowded. Peoples email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.
Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.
So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness loyalty and your customer base?
The answer is content marketing.
More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.
The document provides details on camera techniques, sound design, lighting, props, costumes, hair, and makeup for a horror film project. It discusses using close-up shots to show emotion and tension, as well as long shots to establish characters and locations. Non-diegetic sounds like nursery rhymes with stabs are suggested to create fear. Low-key lighting, back lighting, and under lighting are lighting techniques that will be used to generate shadows and silhouettes. Common props for possession films include children's toys and antique objects. Costumes start clean and get dirty as possession takes hold. Hair should look sweaty and tangled to indicate distress. Makeup will age the mother and make the children look pale and
This document analyzes the conventions used on the front covers of six film magazines. All six magazines feature a large main image of the film's main character to attract viewers' attention. Three magazines include a "puff" or highlighted text area to promote prizes or content. The magazine titles are prominently displayed at the top to identify the brand. Four magazines contain "sell lines" to tease the content without revealing too much. Banners are used on four covers to feature additional images or information in an uncluttered way. Features vary between magazines but work together to create an appealing brand identity and attract readers.
The document discusses conventions used in horror film posters, magazines, and trailers. Horror film posters typically feature the main villain or possessed character prominently and place institutional information like the film title at the bottom. Horror magazines commonly use multiple dramatic images on the cover and include little information about the magazine's contents. Horror trailers employ techniques like establishing equilibrium with a happy scene before inserting fear, using fast-paced montages set to heightening music, and ending with a frightening sting to effectively scare audiences.
This document discusses ideas for a film name, tagline, and film magazine name that were generated and tested with target audiences. For the film name, the favorite among Facebook users was "The Chosen One." For the tagline, the initial favorite from a questionnaire was "She told me too" but it was later changed to "Ribbon Ribbon brightest blue.. Is it too late for your family too." For the film magazine name, the options were narrowed to "Cinemix," "cinematic," and "blockbusters." Focus group testing indicated "Cinemix" was the preferred choice.
The document provides ideas for the layout of a film magazine cover and poster. For the magazine cover, it suggests using conventional magazine elements like a puff and sell lines, with an overlapping film image that grabs attention. The bulk of the text would cover the image. For the poster, it proposes centering the main character actresses and placing key information like the film name, tagline, date and institutional details at the top or bottom to focus on the image without revealing too much of the story.
The document provides an overview and analysis of seven horror film posters. Some key similarities across the posters include:
1) The main image takes up most of the frame and focuses on the main horrific character or victim to grab attention.
2) The film title is typically placed at the bottom to be one of the last things seen.
3) Institutional information like actors and producers is placed underneath the title.
4) Dark, dull colors like black, red and white are predominantly used to signal the horror genre.
The document describes the location that will be featured prominently in a horror trailer. The location is a deserted and isolated road with only 10 houses, emphasizing feelings of isolation but also security since it is enclosed. The targeted house is at the end of the street so any abnormal events there would not be noticed as quickly. The exterior of the house looks pleasant but the equilibrium will be disturbed. Interior shots of the kitchen, living area, children's bedroom and office/playroom will contrast the bright, positive spaces with the evil nature of the adopted child character. Exterior images show the isolation of the house, backed by woods, and family items like swings but also a sign of danger. The family car and an adoption office
The document discusses location scouting for a horror film trailer. It describes a deserted isolated road with only 10 houses as the chosen location. This portrays themes of isolation but also security within the close-knit neighborhood. The targeted house is at the end of the street, so any abnormal events there would go unnoticed longer than other homes. Internally, the home appears traditional and pleasant on the outside but will become disturbed. Key areas like the kitchen and children's rooms will be featured, contrasting their bright, positive designs with the evil adopted child character. Externally, overgrown greenery and proximity to woods isolates the home but family items like swings indicate its family-oriented nature, foreshadowing impending danger
The document provides details on costume, hair, and makeup ideas for a horror film about possession.
For costume, the possessed child's clothes will start clean but become dirty and sweaty as the possession takes over. Hair will initially be neat but become ratty, tangled, and wet from sweat to show the progression of possession.
Makeup techniques like using darker foundations and pens to define lines will age the mother's face. The possessed children will have a pale, sweaty, and clammy look inspired by the film Possession, with very dark skin around the eyes.
The shooting schedule documents the dates, locations, and scenes planned for filming a movie about a woman who adopts a troubled child. Key dates and locations include filming scenes at the family home on November 22nd about adopting another child, signing adoption papers on November 24th, and taking the adopted child Elle home. Later scenes involve discovering Elle may have killed her biological mother and involve the family and forest locations.
The document discusses the location chosen for a horror film trailer. The isolated road with only ten houses was selected to portray a sense of isolation but also security within the close-knit neighborhood. The house at the end of the street was chosen because any abnormal events there would go unnoticed longer than houses nearer to the street entrance. The traditional, pleasant exterior of the house contrasts with the planned disturbing of its equilibrium in the horror narrative.
This document contains call sheets for the film production "The Chosen One". It lists the dates, times, locations, scenes, actors, crew, equipment and props needed for each shoot. The production will take place from November 22nd to December 10th and include scenes filmed at family homes, a forest, adoption center and civic center. It provides details on costumes, makeup, lighting and any other equipment required for each scene. Safety notes are included at the end to ensure proper lighting, health and safety of child actors, and continuity across shoots.
This document traces the evolution of horror films over the 20th century and beyond. It discusses the origins of silent horror films from the early 1900s which relied on expressionist styles and sound effects to create fear. Wartime films of the 1940s focused on monsters representing inner human fears and animals. The 1960s saw a shift to psychological horror dealing with real-world issues. Films of the 1970s expressed fears around childbirth and the family. The 1980s featured graphic slasher films as special effects advanced. Horror continued to push boundaries in the 2000s with torture porn subgenre questioning depictions of violence.
Ed and Lorraine Warren were famous American paranormal investigators and authors. They investigated over 10,000 cases in their career and were involved in some of the most well-known cases, including the Amityville haunting, the case of the demonic doll Annabelle, and the Perron family haunting. The Warrens claimed to have encountered violent demonic presences at the home in Amityville and helped the Perron family by performing an exorcism to rid their home of the witch's curse that was haunting and possessing them.
This document discusses images selected for use in a magazine front cover, contents pages, and double-page spread. For the front cover, the author chose a group photo showing the band members standing closely together to portray intimacy. For the contents pages, the author used photos of two band members and a group shot, along with makeup images. The double-page spread photo depicts the band members in an informal, cheeky pose pointing at the reader for a more fun, girly appeal compared to other serious photos. The backgrounds were removed from the images to keep a consistent white background throughout the magazine.
This document discusses font styles that could be used for a magazine targeted towards girls. It lists initial font options like Melody-Blackadder ITC and Melody-Edwardian Script ITC. The author notes they will only use certain fonts in certain sections. Additional fonts are suggested like "Candy girls black kids" that are more appealing while keeping readability in mind. The author's favorite is "black kids" as it is girly yet edgy. They decide not to use "Clementine sketch" as it is hard to read. "Juice" is selected for the front cover as it is edgy in an appealing way.
The document discusses makeup and hairstyle ideas for the models featured on the cover of a magazine. It proposes using bright, clashing lipstick and eye shadow colors inspired by Rihanna's bold style. The hairstyles will vary for each model depending on their individual hair length, color, and personality, and may include styles like straight, curly, or back combed hair inspired by celebrities.
The document provides an overview of the typical front cover conventions of Top of the Pops magazines from 2008-2009. [1] The front covers all feature a dominant central image of a popular artist alongside smaller images promoting articles and sell lines wrapped around the main image. [2] The featured artists are usually confident female singers or boy bands that appeal to teenage girls. [3] The layout, colors, and styles portrayed aim to attract young readers through a fun and vibrant aesthetic.
The document provides details on camera techniques, sound design, lighting, props, costumes, hair, and makeup for a horror film project. It discusses using close-up shots to show emotion and tension, as well as long shots to establish characters and locations. Non-diegetic sounds like nursery rhymes with stabs are suggested to create fear. Low-key lighting, back lighting, and under lighting are lighting techniques that will be used to generate shadows and silhouettes. Common props for possession films include children's toys and antique objects. Costumes start clean and get dirty as possession takes hold. Hair should look sweaty and tangled to indicate distress. Makeup will age the mother and make the children look pale and
This document analyzes the conventions used on the front covers of six film magazines. All six magazines feature a large main image of the film's main character to attract viewers' attention. Three magazines include a "puff" or highlighted text area to promote prizes or content. The magazine titles are prominently displayed at the top to identify the brand. Four magazines contain "sell lines" to tease the content without revealing too much. Banners are used on four covers to feature additional images or information in an uncluttered way. Features vary between magazines but work together to create an appealing brand identity and attract readers.
The document discusses conventions used in horror film posters, magazines, and trailers. Horror film posters typically feature the main villain or possessed character prominently and place institutional information like the film title at the bottom. Horror magazines commonly use multiple dramatic images on the cover and include little information about the magazine's contents. Horror trailers employ techniques like establishing equilibrium with a happy scene before inserting fear, using fast-paced montages set to heightening music, and ending with a frightening sting to effectively scare audiences.
This document discusses ideas for a film name, tagline, and film magazine name that were generated and tested with target audiences. For the film name, the favorite among Facebook users was "The Chosen One." For the tagline, the initial favorite from a questionnaire was "She told me too" but it was later changed to "Ribbon Ribbon brightest blue.. Is it too late for your family too." For the film magazine name, the options were narrowed to "Cinemix," "cinematic," and "blockbusters." Focus group testing indicated "Cinemix" was the preferred choice.
The document provides ideas for the layout of a film magazine cover and poster. For the magazine cover, it suggests using conventional magazine elements like a puff and sell lines, with an overlapping film image that grabs attention. The bulk of the text would cover the image. For the poster, it proposes centering the main character actresses and placing key information like the film name, tagline, date and institutional details at the top or bottom to focus on the image without revealing too much of the story.
The document provides an overview and analysis of seven horror film posters. Some key similarities across the posters include:
1) The main image takes up most of the frame and focuses on the main horrific character or victim to grab attention.
2) The film title is typically placed at the bottom to be one of the last things seen.
3) Institutional information like actors and producers is placed underneath the title.
4) Dark, dull colors like black, red and white are predominantly used to signal the horror genre.
The document describes the location that will be featured prominently in a horror trailer. The location is a deserted and isolated road with only 10 houses, emphasizing feelings of isolation but also security since it is enclosed. The targeted house is at the end of the street so any abnormal events there would not be noticed as quickly. The exterior of the house looks pleasant but the equilibrium will be disturbed. Interior shots of the kitchen, living area, children's bedroom and office/playroom will contrast the bright, positive spaces with the evil nature of the adopted child character. Exterior images show the isolation of the house, backed by woods, and family items like swings but also a sign of danger. The family car and an adoption office
The document discusses location scouting for a horror film trailer. It describes a deserted isolated road with only 10 houses as the chosen location. This portrays themes of isolation but also security within the close-knit neighborhood. The targeted house is at the end of the street, so any abnormal events there would go unnoticed longer than other homes. Internally, the home appears traditional and pleasant on the outside but will become disturbed. Key areas like the kitchen and children's rooms will be featured, contrasting their bright, positive designs with the evil adopted child character. Externally, overgrown greenery and proximity to woods isolates the home but family items like swings indicate its family-oriented nature, foreshadowing impending danger
The document provides details on costume, hair, and makeup ideas for a horror film about possession.
For costume, the possessed child's clothes will start clean but become dirty and sweaty as the possession takes over. Hair will initially be neat but become ratty, tangled, and wet from sweat to show the progression of possession.
Makeup techniques like using darker foundations and pens to define lines will age the mother's face. The possessed children will have a pale, sweaty, and clammy look inspired by the film Possession, with very dark skin around the eyes.
The shooting schedule documents the dates, locations, and scenes planned for filming a movie about a woman who adopts a troubled child. Key dates and locations include filming scenes at the family home on November 22nd about adopting another child, signing adoption papers on November 24th, and taking the adopted child Elle home. Later scenes involve discovering Elle may have killed her biological mother and involve the family and forest locations.
The document discusses the location chosen for a horror film trailer. The isolated road with only ten houses was selected to portray a sense of isolation but also security within the close-knit neighborhood. The house at the end of the street was chosen because any abnormal events there would go unnoticed longer than houses nearer to the street entrance. The traditional, pleasant exterior of the house contrasts with the planned disturbing of its equilibrium in the horror narrative.
This document contains call sheets for the film production "The Chosen One". It lists the dates, times, locations, scenes, actors, crew, equipment and props needed for each shoot. The production will take place from November 22nd to December 10th and include scenes filmed at family homes, a forest, adoption center and civic center. It provides details on costumes, makeup, lighting and any other equipment required for each scene. Safety notes are included at the end to ensure proper lighting, health and safety of child actors, and continuity across shoots.
This document traces the evolution of horror films over the 20th century and beyond. It discusses the origins of silent horror films from the early 1900s which relied on expressionist styles and sound effects to create fear. Wartime films of the 1940s focused on monsters representing inner human fears and animals. The 1960s saw a shift to psychological horror dealing with real-world issues. Films of the 1970s expressed fears around childbirth and the family. The 1980s featured graphic slasher films as special effects advanced. Horror continued to push boundaries in the 2000s with torture porn subgenre questioning depictions of violence.
Ed and Lorraine Warren were famous American paranormal investigators and authors. They investigated over 10,000 cases in their career and were involved in some of the most well-known cases, including the Amityville haunting, the case of the demonic doll Annabelle, and the Perron family haunting. The Warrens claimed to have encountered violent demonic presences at the home in Amityville and helped the Perron family by performing an exorcism to rid their home of the witch's curse that was haunting and possessing them.
This document discusses images selected for use in a magazine front cover, contents pages, and double-page spread. For the front cover, the author chose a group photo showing the band members standing closely together to portray intimacy. For the contents pages, the author used photos of two band members and a group shot, along with makeup images. The double-page spread photo depicts the band members in an informal, cheeky pose pointing at the reader for a more fun, girly appeal compared to other serious photos. The backgrounds were removed from the images to keep a consistent white background throughout the magazine.
This document discusses font styles that could be used for a magazine targeted towards girls. It lists initial font options like Melody-Blackadder ITC and Melody-Edwardian Script ITC. The author notes they will only use certain fonts in certain sections. Additional fonts are suggested like "Candy girls black kids" that are more appealing while keeping readability in mind. The author's favorite is "black kids" as it is girly yet edgy. They decide not to use "Clementine sketch" as it is hard to read. "Juice" is selected for the front cover as it is edgy in an appealing way.
The document discusses makeup and hairstyle ideas for the models featured on the cover of a magazine. It proposes using bright, clashing lipstick and eye shadow colors inspired by Rihanna's bold style. The hairstyles will vary for each model depending on their individual hair length, color, and personality, and may include styles like straight, curly, or back combed hair inspired by celebrities.
The document provides an overview of the typical front cover conventions of Top of the Pops magazines from 2008-2009. [1] The front covers all feature a dominant central image of a popular artist alongside smaller images promoting articles and sell lines wrapped around the main image. [2] The featured artists are usually confident female singers or boy bands that appeal to teenage girls. [3] The layout, colors, and styles portrayed aim to attract young readers through a fun and vibrant aesthetic.