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Codes and conventions of radio trailer

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A radio trailer must follow certain codes and conventions to effectively promote a program, including using short clips and an intriguing slogan to grab listener's attention, employing an appropriate voiceover tailored to the target audience, and concluding with scheduling details while entertainingly providing information about the program through an appropriately timed 30 second spot with a suitable music bed.

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Codes and Conventions of a Radio trailer
There are codes and conventions that must be followed when producing a radio trailer. These are; 1) Should include clips from the programme. They should be short, intriguing in order to grab the listeners attention. 2) There must be a good slogan which will attract listeners. Catchy enough for them to remember it. 3) There must be an appropriate voiceover which should be relevant to the target audience, etc. 4) The trailer must end with the scheduling information of the programme, for example, the time, date and channel.
5) The script should be entertaining and intriguing to grab attention. 6) It should also use direct address and give a lot of information about the programme. 7) It should also use direct address and give a lot of information about the programme. 8) The music bed should be appropriate to the programme and the target audience. It is usually instrumental. 9) Timing wise, the trailer should be approx 30 seconds.

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Codes and conventions of radio trailer

  • 1. Codes and Conventions of a Radio trailer
  • 2. There are codes and conventions that must be followed when producing a radio trailer. These are; 1) Should include clips from the programme. They should be short, intriguing in order to grab the listeners attention. 2) There must be a good slogan which will attract listeners. Catchy enough for them to remember it. 3) There must be an appropriate voiceover which should be relevant to the target audience, etc. 4) The trailer must end with the scheduling information of the programme, for example, the time, date and channel.
  • 3. 5) The script should be entertaining and intriguing to grab attention. 6) It should also use direct address and give a lot of information about the programme. 7) It should also use direct address and give a lot of information about the programme. 8) The music bed should be appropriate to the programme and the target audience. It is usually instrumental. 9) Timing wise, the trailer should be approx 30 seconds.