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Codes and conventions of radio trailers

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The document provides guidelines for creating effective radio trailers, including that trailers should be 30-40 seconds, include facts and statistics about the documentary to inform and intrigue listeners, end with the air date and time, and feature voiceovers, sound effects, music, and clips from the documentary to set the mood and give listeners a sense of what to expect from the full program.

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CODES AND CONVENTIONS OF RADIO TRAILERS By Lily Corcoran
LENGTH A radio trailer should last around 30-40 seconds. This is a suitable amount of time for the advert as there is enough time to include all necessary information as the documentary is shorter than usual. The beginning of the trailer has to be clear and capturing the audiences attention.
FACTS A radio trailer needs to include facts and statistics so it is informative and provides knowledge for the audience. These facts should intrigue the viewer to watch the documentary. They should include a voiceover. The radio trailer is to inform and sets the mood for the documentary. The trailer should end with the date and time of the documentary. Clips have to be taken from your programme to hint about the documentary.
SOUND EFFECTS Sound effects keep the listener interested and grabs their attention. Sound effects indicate what the listener should expect from the documentary.
VOICEOVER The voiceover is assumed to be from the documentary. This creates expectations for the viewers. There should be a voiceover intercut throughout.
MUSIC The music has to relate to the theme of the documentary. The music sets a steady pace and atmosphere for the listener. However, the voiceover still needs to be heard over top of the music. The music for our documentary will be upbeat top fit with the theme and connotations of happiness.

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Codes and conventions of radio trailers

  • 1. CODES AND CONVENTIONS OF RADIO TRAILERS By Lily Corcoran
  • 2. LENGTH A radio trailer should last around 30-40 seconds. This is a suitable amount of time for the advert as there is enough time to include all necessary information as the documentary is shorter than usual. The beginning of the trailer has to be clear and capturing the audiences attention.
  • 3. FACTS A radio trailer needs to include facts and statistics so it is informative and provides knowledge for the audience. These facts should intrigue the viewer to watch the documentary. They should include a voiceover. The radio trailer is to inform and sets the mood for the documentary. The trailer should end with the date and time of the documentary. Clips have to be taken from your programme to hint about the documentary.
  • 4. SOUND EFFECTS Sound effects keep the listener interested and grabs their attention. Sound effects indicate what the listener should expect from the documentary.
  • 5. VOICEOVER The voiceover is assumed to be from the documentary. This creates expectations for the viewers. There should be a voiceover intercut throughout.
  • 6. MUSIC The music has to relate to the theme of the documentary. The music sets a steady pace and atmosphere for the listener. However, the voiceover still needs to be heard over top of the music. The music for our documentary will be upbeat top fit with the theme and connotations of happiness.