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Colab.re - Harvard Presentation.compressed

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Gustavo Maia

This document discusses a social network app called Colab that connects citizens to government. It allows citizens to report issues, suggest services, and rate existing services. Citizens can also support other posts and stay engaged as government responds to requests. Government agencies can use Colab's free and premium tools to better manage citizen requests and feedback. Several cities in Brazil have launched Colab, and their mayors praise how it has improved citizen engagement and made government more efficient and responsive. The document concludes by discussing challenges in getting more municipalities and citizens to use Colab, and brainstorming ideas around gamification and partnerships to help drive further adoption.

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CREATING COLLABORATIVE SOLUTIONS Leadership Challenge
Colab.re - Harvard Presentation.compressed
A SOCIAL NETWORK FOR CITIZENSHIP
WE CONNECT CITIZEN TO GOVERNMENT
(GAP
(BRIDGE
(BRIDGE
TRANSPA RENT
INTER ACTIVE
friendly
ENGAG ING
Report, suggest, rate Choose a category Take a picture Write a description Post For Citizens report issues, suggest or rate services
1. Citizens post 3. Government responds 2. People give support 4. Problem is solved 5. People get con鍖dent! For Citizens check your feed, support and stay in the loop
1. Government sends a noti鍖cation 3. Citizens have their voices heard 2. People participate voting on polls 4. The urban experience is improved! For Citizens help government make decisions
(BRIDGE
(BRIDGE
For Gov freemium SaaS to track requests and interact
For Gov be more ef鍖cient managing work鍖ow and analytics
Free version + answer requests + map view + basic statistics Premium + work鍖ow mgmt + private comments + full CRM + full dashboard + alerts + polls + public consultation
Cities data We know where problems and solutions are
Client adoption Municipalities, state and federal gov and utility companies 22,5 45 67,5 90 Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Fev Mar Apr May June July 2014 2015 72 Launched in March 2014 Population 1.760.500 Launched in May 2015 Population 1.470.000 Launched in June 2014 Population 840.600 Launched in May 2015 Population 862.040
What clients are saying Colab brings citizens even closer to the municipal through its disruptive approach "The forms of participation have evolved and with Colab people can engage more." Rodrigo Neves Mayor of Niter坦i Gustavo Fruet Mayor of Curitiba We changed the way we organize ourselves and now the municipality is even more prepared to engage" With Colab we want to consolidate a new form of engagement and become more agile and ef鍖cient" Jos辿 Fortunati Mayor of Porto Alegre Eduardo Leite Mayor of Pelotas
WORLDS BEST URBAN APP
LEADERSHIP CHALLENGE
100.000 CITIZEN
PUBLISHING THOUSANDS OF PROBLEMS IN THE CITIES, AND WAITING FOR RESPONSE
?
HOW TO GET THE MUNICIPALITIES TO DO THEIR JOB?
PUBLIC VALUE CAPACITY AUTHORATY GOV (mayor) GROUP NEEDS COLLABORATIVE SPACE STRATEGIC TRIANGLE
COLLABORATIVE SPACE CITIZENS, PRESSURE GROUPS NGOS, OTHERS TRAFFIC SOCIAL CARACTERISTICS FINANCIAL DEMOGRAPHY OF THE PARTICIPANTS PROMOTERS GOVERNMENT CONSULTANCY NGO SUPPORT CORPORATE ORGANIZATIONS (CSR)
THANK YOU
SNAPCHAT CASE
HOW TO ENGAGE MORE PEOPLE TO USE COLAB?
Colab.re - Harvard Presentation.compressed
100 ideas
GAMIFICATION W/ USERS CITY INTERVENTIONS MAKING GOVERNMENT TO ANNOUNCE US USING FAMOUS ENGAGED PEOPLE TO TALK ABOUT COLAB
CREATING, CREATIVE, COLLABORATIVE, SOLUTIONS,

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Colab.re - Harvard Presentation.compressed