際際滷

際際滷Share a Scribd company logo

Colin Parajon Portfolio

C
Colin Parajon

Colin Parajon is a digital strategist based in Texas. He has founded his own mobile app development company called The Agora App Company. Previously, he co-founded an advertising agency called StrapAds that designed advertisements for wristbands. He has also held positions developing digital strategies for clients at Lindsey+Asp and conducting social media marketing as an intern.

1 of 14
Download to read offline
olin n c jo para Digital Strategist
Colin Parajon Digital Strategist At-Large colin.parajon@gmail.com www.behance.net/colinparajon @colinparajon 817.798.3862
ADVERTISING l MARKETING l DESIGN colin.parajon@gmail.com linkedin.com/in/colinparajon EXPERIENCE behance.net/colinparajon 817.798.3862 Founder, The Agora App Company - Founded mobile app development company - Designed and sold mobile apps on the BiznessApps platform - Built www.theagoraapp.com and managed social media accounts EDUCATION Partner/Creative Director, StrapAds.com The University of Oklahoma - Bachelor of Arts in Advertising - Established advertising media agency - Cumulative GPA: 3.8 - Sold and designed advertisements on wristbands - Managed social media account Universidad Veritas San Jose, Costa Rica Digital Strategist, Lindsey+Asp - CEA Study Abroad Program - Helped launch inaugural Digital Department - Intensive Spanish Program - Developed digital strategy for a variety of clients, monitored analytics and prepared reports - Conducted experiments and training sessions for clients and account leads AWARDS Digital Director, 2013 National Student Advertising Competition - Conducted consumer research and developed digital strategy for Glidden Paint - AAF Most Promising Minority Student - Contributed to design of creative executions and presentation book - Coca-Cola Scholar - United States Senate Youth Program Social Media Intern, Standing Dog Interactive - National Hispanic Merit Scholar - Prepared social media audits, monthly reports and client training decks - OU Presidents Leadership Class - Contributed to brainstorming sessions for social media campaigns - OU Henderson Scholar - OU PACE Award - Top 1% of Class for Advertising Intern, Move Your Ads Participation, Achievement, - Managed social media accounts and online reputation management for Fowler Honda, Community, and Excellence Fowler Toyota, Fowler i240, Century Chevrolet and Boyd Street Magazine - Managed text message and email marketing campaigns for local businesses - Wrote, designed and sold advertising space for Boyd Street Magazine SKILLS - Proficient in Photoshop, Illustrator, Freelance Copywriter, World Factory InDesign and Microsoft Office - Wrote descriptive copy for the 2011 Container Builder Catalog - Vast social media marketing and - Collaborated with designers on page layouts analytics knowledge - Advanced Spanish speaker Marketing Intern, Ridemakerz, LLC - Assisted Vice President of Product Development - Participated in licensing agreements with Disney, NASCAR, Car Manufacturers and RealTree COURSES - Managed inventory, defect reports and expense reports - Advertising Campaigns Sales Associate, Planet Beach Contempo Spa - Advertising Account Planning - Facilitated membership and product sales - Advertising Copy & Layout - Executed new business and sales promotions - Advertising Digital Strategy - Advertising Research - Advertising Media - NYC Agency Immersion Tour INVOLVEMENT - Mass Communication Law - OU Advertising Club Historian - Contemporary Problems in - Public Relations Student Society of America Member Advertising - Lambda Chi Alpha Fraternity Member - Writing for Mass Media - Campus Activities Councils Dance Marathon - Purchasing and Buyer Behavior 1
The agora app company Ooooh. Ahhhh. A mobile app with our name on it? We want one! The idea for The Agora App Company came to me in the car. I had just learned how to design mobile apps on the BiznessApps platform, and I was asking myself, Who has money and could benefit from improved communication? Fraternities and sororities across the nation have been paying premium rates for inadequate communication systems for years. When I pitched the idea of a custom mobile app to my own chapter, their reaction told me I was onto something big. In just six months, The Agora App spread across my own campus and onto three others. Small businesses caught wind, and even Koch Industries requested a demo. 2
As seen in BoydStreet magazine. 3
strap ads Stay Strapped. Strap Ads is the drunken brainchild of a friend of mine that happened to translate when he explained it to me sober. If there is one accessory college students have in common on a Friday night, other than the beer in their hand, its the neon wristband strapped to their arm. These wristbands are taken for granted. Wristbands start a conversation about where people went, what they did and who they saw there. Strap Ads gives brands the opportunity to be a part of that conversation. Strap Ads provides free custom wristbands to a variety of venues by selling ad space on them. They are like no other wristband people have ever seen. As co-founder and creative director, I helped establish the brand, build rela- tionships with advertisers and design the product. 4
Rapper, Chip the Rippa, gets strapped. 5
bear naked I live Bear Naked. Jim Averys Account Planning course is the most competitive class one can take at the University of Oklahoma. Groups worked all semester on a creative brief to be pitched to a panel of judges for the opportunity to present to the client at their agency of record. My group was invited to Kansas City to share our outstanding research, spot-on insights and uniquely creative solutions to VML in a presentation we will never forget. 6
Objective: To establish Bear Naked as the Ungranola. Strategy: To convince the daily runner, healthy mother and nature lover to eat Bear Naked granola instead of its competitors because it offers a superior lifestyle. Brand Insight: Bear Naked is not only everything other granola brands are, but also everything they are not. Its not just healthy, it represents a lifestyle people yearn to be a part of. Consumer Insight: People eat granola with a purpose. To eat granola is to make a committment with yourself to get the most out of your day. Its the pretext of adventure. 7
pandoria Attend a music festival today. Bob Rickert, Creative Director at HMH in Portland, flies to Norman, Oklahoma twice a year to help students build their portfolios. His guidance led me to a fully-integrated, cross-platform experience I call Pandoria. The Pandoria Music Fesitval combines the music genome project with online video of concerts from around the world and across generations. Choose the headliner, and Pandoria does the rest. The end result is a virtual music festival created just for you. Watch it alone, with friends at a party or at one of the stops on the national tour. 8
9
spec work Print 10
Transit The latest blind taste test ended in a draw. The latest blind taste test was inconclusive. Whats your Coke? Transit Its okay to be different. And the winner is... Whats your Coke? Bus Wrap Whats your Coke? 11
colin parajon colin.parajon@gmail.com www.behance.net/colinparajon @colinparajon 817.798.3862

More Related Content

Colin Parajon Portfolio

  • 1. olin n c jo para Digital Strategist
  • 2. Colin Parajon Digital Strategist At-Large colin.parajon@gmail.com www.behance.net/colinparajon @colinparajon 817.798.3862
  • 3. ADVERTISING l MARKETING l DESIGN colin.parajon@gmail.com linkedin.com/in/colinparajon EXPERIENCE behance.net/colinparajon 817.798.3862 Founder, The Agora App Company - Founded mobile app development company - Designed and sold mobile apps on the BiznessApps platform - Built www.theagoraapp.com and managed social media accounts EDUCATION Partner/Creative Director, StrapAds.com The University of Oklahoma - Bachelor of Arts in Advertising - Established advertising media agency - Cumulative GPA: 3.8 - Sold and designed advertisements on wristbands - Managed social media account Universidad Veritas San Jose, Costa Rica Digital Strategist, Lindsey+Asp - CEA Study Abroad Program - Helped launch inaugural Digital Department - Intensive Spanish Program - Developed digital strategy for a variety of clients, monitored analytics and prepared reports - Conducted experiments and training sessions for clients and account leads AWARDS Digital Director, 2013 National Student Advertising Competition - Conducted consumer research and developed digital strategy for Glidden Paint - AAF Most Promising Minority Student - Contributed to design of creative executions and presentation book - Coca-Cola Scholar - United States Senate Youth Program Social Media Intern, Standing Dog Interactive - National Hispanic Merit Scholar - Prepared social media audits, monthly reports and client training decks - OU Presidents Leadership Class - Contributed to brainstorming sessions for social media campaigns - OU Henderson Scholar - OU PACE Award - Top 1% of Class for Advertising Intern, Move Your Ads Participation, Achievement, - Managed social media accounts and online reputation management for Fowler Honda, Community, and Excellence Fowler Toyota, Fowler i240, Century Chevrolet and Boyd Street Magazine - Managed text message and email marketing campaigns for local businesses - Wrote, designed and sold advertising space for Boyd Street Magazine SKILLS - Proficient in Photoshop, Illustrator, Freelance Copywriter, World Factory InDesign and Microsoft Office - Wrote descriptive copy for the 2011 Container Builder Catalog - Vast social media marketing and - Collaborated with designers on page layouts analytics knowledge - Advanced Spanish speaker Marketing Intern, Ridemakerz, LLC - Assisted Vice President of Product Development - Participated in licensing agreements with Disney, NASCAR, Car Manufacturers and RealTree COURSES - Managed inventory, defect reports and expense reports - Advertising Campaigns Sales Associate, Planet Beach Contempo Spa - Advertising Account Planning - Facilitated membership and product sales - Advertising Copy & Layout - Executed new business and sales promotions - Advertising Digital Strategy - Advertising Research - Advertising Media - NYC Agency Immersion Tour INVOLVEMENT - Mass Communication Law - OU Advertising Club Historian - Contemporary Problems in - Public Relations Student Society of America Member Advertising - Lambda Chi Alpha Fraternity Member - Writing for Mass Media - Campus Activities Councils Dance Marathon - Purchasing and Buyer Behavior 1
  • 4. The agora app company Ooooh. Ahhhh. A mobile app with our name on it? We want one! The idea for The Agora App Company came to me in the car. I had just learned how to design mobile apps on the BiznessApps platform, and I was asking myself, Who has money and could benefit from improved communication? Fraternities and sororities across the nation have been paying premium rates for inadequate communication systems for years. When I pitched the idea of a custom mobile app to my own chapter, their reaction told me I was onto something big. In just six months, The Agora App spread across my own campus and onto three others. Small businesses caught wind, and even Koch Industries requested a demo. 2
  • 5. As seen in BoydStreet magazine. 3
  • 6. strap ads Stay Strapped. Strap Ads is the drunken brainchild of a friend of mine that happened to translate when he explained it to me sober. If there is one accessory college students have in common on a Friday night, other than the beer in their hand, its the neon wristband strapped to their arm. These wristbands are taken for granted. Wristbands start a conversation about where people went, what they did and who they saw there. Strap Ads gives brands the opportunity to be a part of that conversation. Strap Ads provides free custom wristbands to a variety of venues by selling ad space on them. They are like no other wristband people have ever seen. As co-founder and creative director, I helped establish the brand, build rela- tionships with advertisers and design the product. 4
  • 7. Rapper, Chip the Rippa, gets strapped. 5
  • 8. bear naked I live Bear Naked. Jim Averys Account Planning course is the most competitive class one can take at the University of Oklahoma. Groups worked all semester on a creative brief to be pitched to a panel of judges for the opportunity to present to the client at their agency of record. My group was invited to Kansas City to share our outstanding research, spot-on insights and uniquely creative solutions to VML in a presentation we will never forget. 6
  • 9. Objective: To establish Bear Naked as the Ungranola. Strategy: To convince the daily runner, healthy mother and nature lover to eat Bear Naked granola instead of its competitors because it offers a superior lifestyle. Brand Insight: Bear Naked is not only everything other granola brands are, but also everything they are not. Its not just healthy, it represents a lifestyle people yearn to be a part of. Consumer Insight: People eat granola with a purpose. To eat granola is to make a committment with yourself to get the most out of your day. Its the pretext of adventure. 7
  • 10. pandoria Attend a music festival today. Bob Rickert, Creative Director at HMH in Portland, flies to Norman, Oklahoma twice a year to help students build their portfolios. His guidance led me to a fully-integrated, cross-platform experience I call Pandoria. The Pandoria Music Fesitval combines the music genome project with online video of concerts from around the world and across generations. Choose the headliner, and Pandoria does the rest. The end result is a virtual music festival created just for you. Watch it alone, with friends at a party or at one of the stops on the national tour. 8
  • 11. 9
  • 13. Transit The latest blind taste test ended in a draw. The latest blind taste test was inconclusive. Whats your Coke? Transit Its okay to be different. And the winner is... Whats your Coke? Bus Wrap Whats your Coke? 11
  • 14. colin parajon colin.parajon@gmail.com www.behance.net/colinparajon @colinparajon 817.798.3862