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Collections 101
Google+ Public Collections Community
GOOGLE INC.
OVERVIEW
2
3
1
4
5
Introducing our Panelists
Shane Dallas: Creating Compelling Collections
Nina Trankova: #BeKnownForWhatYouCreate
Azlin Bloor: Having Fun with Collections
Questions and answers
If you missed the live
stream, check out the
YouTube recording here!
https://youtu.be/l1Fh6
m4ySvo
Collections 101
Introducing our Panelists
HELLO!
Welcome to Collections 101,
brought to you by the Google+
Collections Community!
The Collections Community is a place for you to find
inspiration, share Collections, and learning to build
great Collections. Receive support and feedback
from other members and the Google+ Team.
Check it out here!
INTRODUCING OUR PANELISTS
Shane Dallas is an avid adventurer who has travelled to 100
countries. He uses photography, social media, speeches, and radio
segments to inspire others to take the road less travelled.
INTRODUCING OUR PANELISTS
Nina Trankova comes from Sofia, Bulgaria. She is a consultant,
working on digital transformations of personal and brand tactics
online. She is an avid Google+ collaborator and Create member.
INTRODUCING OUR PANELISTS
Azlin Bloor is a chef and cookery teacher who was born and raised in
Singapore but now lives in the UK. She adores Collections and has
many, to prove that point!
SHANE DALLAS
Create Compelling Collections
CREATE COMPELLING COLLECTIONS
The Key Questions
1. What value do you bring?
2. What makes you different?
3. What is your purpose?
4. How do you build?
 Strong Content
 Strong Conversation
 Strong Community
CREATE COMPELLING COLLECTIONS
Collections Basics
 Choose the right Collection colour
 Pick 12+ high quality images
 Keep your theme narrow
 Be different!
 Add descriptions that have mood
 Dont include too many hashtags
 Keep external links to a minimum
CREATE COMPELLING COLLECTIONS
Remember to be different
CREATE COMPELLING COLLECTIONS
Building Collections
 Start with 4-6 images
 Add 1 image every 2-3 days
 Mix strongest and strong images
 Keep some of your strongest
images for later
 If Featured, add strongest images
 Remember to be different!
CREATE COMPELLING COLLECTIONS
Find your voice, not your niche!
CREATE COMPELLING COLLECTIONS
Find your voice, not your niche!
CREATE COMPELLING COLLECTIONS
Remember...
What value do you bring?
What makes you different?
What is your purpose?
Build:
 Strong Content
 Strong Conversation
 Strong Community
Nina Trankova
#BeKnownForWhatYouCreate
VALUE OF CONTENT CREATION
Content Creation allows
you to merge your daily
experiences in a
personalized way
Use Collections for your personal and
professional growth
VALUE OF CONTENT CREATION
Humanize content and catch attention
using images, gifs, videos, questions, or
locations
VALUE OF CONTENT CREATION
Involve! Walk followers
further to show insights
 Step by step, explain things in detail
 Explain how these insights are important
 Show how the results achieved have
multiple effects for the future
Its always further than it looks. Its always taller than it
looks. Its always harder than it looks. - Reinhold Messner
Expand through great vision
VALUE OF CONTENT CREATION
Involve! Create spaces for
thought and conversation
 Give evidence from different sources
 Let your followers observe
 Provide treasures
Google Plus helps me be honest - David Amerland
On Google Plus I find really awesome content that helps
me not only for my writing ideas, but for my thinking -
Teodora Petkova
Involving quality content is recommended to provide
variety and freedom of choice
VALUE OF CONTENT CREATION
Involve! Collaborate with others on
Collections for a greater vision or cause
SPECIFICS OF THE CONTENT
Focus on content within your expertise,
do your best to make it a vivid and
ongoing story
SPECIFICS OF THE CONTENT
Involve! Lead and Innovate, engage
professionally and disrupt!
AZLIN BLOOR
Having Fun with Collections
HAVING FUN WITH COLLECTIONS
Lets think about...
 How to start a new Collection
 How to create quality Collections
 How to maintain and ensure the success
of your Collections
STARTING A COLLECTION
How do you create a
Collection and have fun?
Whether its your first time or not
Not a photographer?
Not a blogger?
Dont use social media professionally?
Or youve simply run out of ideas?
NO SWEAT!
KEEP
CALM
AND
CREATE
ON
STARTING A COLLECTION
Look around you for the ordinary,
everyday opportunities
Breakfast? Lunch? Journey to work
or school? Like movies, music?
 Think of an idea or theme
 Then come up with a title
 Dont forget the tagline
 Make sure your theme has
long term potential!
STARTING A COLLECTION
Start with the easy stuff!
Rick loves posting about the food
he cooks and eats at home
Here, Zvonimir posts about his
everyday activities
CREATING QUALITY COLLECTIONS
Now lets talk about quality!
 Images and words
 Who, what, when, where and why
CREATING QUALITY COLLECTIONS
Best practices for
sharing pictures or
links from blogs
 Upload a picture on Google+
 Have a clear bold title
 Give a short description
 And then provide a link if
you have one
In my experience, an image
uploaded on G+ is more effective
than sharing a link from your blog
Blog link with 74 +1s vs.
G+ upload with almost 200 +1s
MOVING FORWARD
How do you maintain and ensure the
success of your Collections?
 Dont spread yourself too thin
 Post often
 Repost old posts
 Engage and reciprocate
 Reshare
 Collaborate
Lisas Collection is all about resharing
posts by other food bloggers
Jasminas Collection is full of reshares
of beautiful images by photographers
MOVING FORWARD
Build a Community
Last Word
Remember...
1. Look at the ordinary for inspiration
2. Words strengthen an image
3. Engage, reshare, collaborate
But most of all,
Just Have Fun!
Have questions?
Be sure to watch the YouTube recording of the event, and join the
Collections Community where you can ask questions and get feedback
from our helpful members and moderators!
GOOGLE INC.
GOOGLE INC.
Big thanks to our Panelists!
The content shown in this presentation was created by our Create and
Collections Community members. Check out their Profiles below.
Shane Dallas
Nina Trankova
Azlin Bloor
Ad

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Collections 101 panel event presentation

  • 1. Collections 101 Google+ Public Collections Community GOOGLE INC.
  • 2. OVERVIEW 2 3 1 4 5 Introducing our Panelists Shane Dallas: Creating Compelling Collections Nina Trankova: #BeKnownForWhatYouCreate Azlin Bloor: Having Fun with Collections Questions and answers If you missed the live stream, check out the YouTube recording here! https://youtu.be/l1Fh6 m4ySvo
  • 4. HELLO! Welcome to Collections 101, brought to you by the Google+ Collections Community! The Collections Community is a place for you to find inspiration, share Collections, and learning to build great Collections. Receive support and feedback from other members and the Google+ Team. Check it out here!
  • 5. INTRODUCING OUR PANELISTS Shane Dallas is an avid adventurer who has travelled to 100 countries. He uses photography, social media, speeches, and radio segments to inspire others to take the road less travelled.
  • 6. INTRODUCING OUR PANELISTS Nina Trankova comes from Sofia, Bulgaria. She is a consultant, working on digital transformations of personal and brand tactics online. She is an avid Google+ collaborator and Create member.
  • 7. INTRODUCING OUR PANELISTS Azlin Bloor is a chef and cookery teacher who was born and raised in Singapore but now lives in the UK. She adores Collections and has many, to prove that point!
  • 9. CREATE COMPELLING COLLECTIONS The Key Questions 1. What value do you bring? 2. What makes you different? 3. What is your purpose? 4. How do you build? Strong Content Strong Conversation Strong Community
  • 10. CREATE COMPELLING COLLECTIONS Collections Basics Choose the right Collection colour Pick 12+ high quality images Keep your theme narrow Be different! Add descriptions that have mood Dont include too many hashtags Keep external links to a minimum
  • 12. CREATE COMPELLING COLLECTIONS Building Collections Start with 4-6 images Add 1 image every 2-3 days Mix strongest and strong images Keep some of your strongest images for later If Featured, add strongest images Remember to be different!
  • 13. CREATE COMPELLING COLLECTIONS Find your voice, not your niche!
  • 14. CREATE COMPELLING COLLECTIONS Find your voice, not your niche!
  • 15. CREATE COMPELLING COLLECTIONS Remember... What value do you bring? What makes you different? What is your purpose? Build: Strong Content Strong Conversation Strong Community
  • 17. VALUE OF CONTENT CREATION Content Creation allows you to merge your daily experiences in a personalized way Use Collections for your personal and professional growth
  • 18. VALUE OF CONTENT CREATION Humanize content and catch attention using images, gifs, videos, questions, or locations
  • 19. VALUE OF CONTENT CREATION Involve! Walk followers further to show insights Step by step, explain things in detail Explain how these insights are important Show how the results achieved have multiple effects for the future Its always further than it looks. Its always taller than it looks. Its always harder than it looks. - Reinhold Messner Expand through great vision
  • 20. VALUE OF CONTENT CREATION Involve! Create spaces for thought and conversation Give evidence from different sources Let your followers observe Provide treasures Google Plus helps me be honest - David Amerland On Google Plus I find really awesome content that helps me not only for my writing ideas, but for my thinking - Teodora Petkova Involving quality content is recommended to provide variety and freedom of choice
  • 21. VALUE OF CONTENT CREATION Involve! Collaborate with others on Collections for a greater vision or cause
  • 22. SPECIFICS OF THE CONTENT Focus on content within your expertise, do your best to make it a vivid and ongoing story
  • 23. SPECIFICS OF THE CONTENT Involve! Lead and Innovate, engage professionally and disrupt!
  • 24. AZLIN BLOOR Having Fun with Collections
  • 25. HAVING FUN WITH COLLECTIONS Lets think about... How to start a new Collection How to create quality Collections How to maintain and ensure the success of your Collections
  • 26. STARTING A COLLECTION How do you create a Collection and have fun? Whether its your first time or not Not a photographer? Not a blogger? Dont use social media professionally? Or youve simply run out of ideas? NO SWEAT! KEEP CALM AND CREATE ON
  • 27. STARTING A COLLECTION Look around you for the ordinary, everyday opportunities Breakfast? Lunch? Journey to work or school? Like movies, music? Think of an idea or theme Then come up with a title Dont forget the tagline Make sure your theme has long term potential!
  • 28. STARTING A COLLECTION Start with the easy stuff! Rick loves posting about the food he cooks and eats at home Here, Zvonimir posts about his everyday activities
  • 29. CREATING QUALITY COLLECTIONS Now lets talk about quality! Images and words Who, what, when, where and why
  • 30. CREATING QUALITY COLLECTIONS Best practices for sharing pictures or links from blogs Upload a picture on Google+ Have a clear bold title Give a short description And then provide a link if you have one In my experience, an image uploaded on G+ is more effective than sharing a link from your blog Blog link with 74 +1s vs. G+ upload with almost 200 +1s
  • 31. MOVING FORWARD How do you maintain and ensure the success of your Collections? Dont spread yourself too thin Post often Repost old posts Engage and reciprocate Reshare Collaborate
  • 32. Lisas Collection is all about resharing posts by other food bloggers Jasminas Collection is full of reshares of beautiful images by photographers MOVING FORWARD Build a Community
  • 33. Last Word Remember... 1. Look at the ordinary for inspiration 2. Words strengthen an image 3. Engage, reshare, collaborate But most of all, Just Have Fun!
  • 34. Have questions? Be sure to watch the YouTube recording of the event, and join the Collections Community where you can ask questions and get feedback from our helpful members and moderators! GOOGLE INC.
  • 35. GOOGLE INC. Big thanks to our Panelists! The content shown in this presentation was created by our Create and Collections Community members. Check out their Profiles below. Shane Dallas Nina Trankova Azlin Bloor