College Research Projects.pptx
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This document discusses college research projects and provides examples. It outlines key components to consider for a research project, including developing research questions and hypotheses. One example hypotheses tests if motorcycle buyers can be segmented based on psychographic characteristics. Another example examines if work-from-home arrangements can improve job satisfaction. The document also lists considerations for a research project such as the problem being investigated, target audience, existing literature, assumptions, research design, findings, analysis, and conclusions. Resources for additional research are also provided.
College Research Projects.pptx
- 4. Should we invest in additional production facilities?
- 5. Secondary Data: Majority of motorcycle owners also owned SUVs Motorcycles were not primary modes of transportation Brand loyalty existed in motorcycle purchase
- 6. Forecasts indicated consumer spending on R&R Internet empowered and made them more sophisticated Brand image and brand loyalty played significant role in buyer behavior Well known brands commanded a premium
- 7. Management Decision Problem Should Harley- Davidson invest to produce more motorcycles Marketing Research Problem To determine if customers would be loyal buyers of Harley- Davidson in the long term
- 8. Research Question & Hypothesis Example: RQ: Can the motorcycle buyer be segmented based on psychographic characteristics? H1: There are distinct segment of motorcycle buyers H2: Each segment is motivated to own a Harley for different reasons H3: Brand loyalty is high among HD customers in all segments
- 9. Research Question & Hypothesis Example: RQ: Can WFH arrangements improve job satisfaction? H1: Employees who have WFH arrangements will report greater job satisfaction than employees who dont. Null hypothesis: There is no relationship between WFH flexibility and job satisfaction.
- 10. What Am I Looking For? What are you trying to find out? (Problem) From whom are you trying to find out? (Target Audience) What do you know? (Literature review & Secondary Data) What are you assuming? (Hypothesis) How do you intend to find out (Questionaire & Research Design) What Have you found out? (Research findings relative to hypothesis) What do you want to tell me? (Your analysis) What are your famous last words? (Conclusion &
- 14. Useful Resources Forbes New York Times Economic Times The Guardian World Economic Forum MIT Kellogg North-western PEW Harvard Business Review McKinsey Bain PWC Deloitte The Economist Wired S&B SHRM
- 15. Thank You