際際滷

際際滷Share a Scribd company logo

College9 c02 om_actieplan_eo_lb

L
Lotte Bouhuijzen

The document outlines the SOSTAC framework for developing an online marketing action plan. It discusses analyzing the situation, setting objectives and strategies, and determining tactics. It emphasizes developing specific action steps, timelines, partnerships, and financial planning to implement the tactics. Key aspects that need to be considered include resources, budgets, internal teams, and measurement of outcomes.

1 of 38
Download to read offline
息 2011 2012 Fontys Academy for Creative Industries Online Marketing | College 11 | mei 2012 | Actieplan Docent: Lotte Bouhuijzen / Eefje Op den Buysch
息 2011 2012 Fontys Academy for Creative Industries College 11 | Actieplan SOSTAC overview Activiteiten Tijdsplanning Financi谷le planning Samenwerken
息 2011 2012 Fontys Academy for Creative Industries Situation analysis SOSTAC Control Objectives Action Strategy Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation SOS analysis Control Objectives Action Strategy Tactics TAC
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Situatie analyse Analyse op macro-, Control Objectives meso, microniveau DESTEP Action Strategy Concurrentieanalyse Tactics SWOT Confrontatiematrix
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Doelstellingen Missie en visie Control Objectives Doelstellingen: Verschillende niveaus SMART Action Strategy Strategie: Ansoff, Treacy & Wiersema Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Strategie STP Control Objectives Segmenteren Targeting Positioneren Action Strategy Marketingmix (4 p's) Tactics Zoekmachine- marketing
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Tactics Communicatie- Control Objectives doelstellingen (kennis, houding, gedrag) Promotiemix Action Strategy (middelen) Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Actie Actieplan Control Objectives Samenwerking Action Strategy Planning Financi谷n Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation analysis Controle Kwantitatief onderzoek Control Objectives Kwalitatief onderzoek Behavioural targeting Action Strategy Tactics
息 2011 2012 Fontys Academy for Creative Industries Situation analysis SOSTAC Control Objectives Action Strategy Tactics
息 2011 2012 Fontys Academy for Creative Industries Maak een actieplan voor het event Actions Wat moet er gebeuren? Actie's uitwerken stapsgewijs Tijdsplanning Hoe ga je testen of je het event een succes Samenwerkingspartners wordt? Financi谷le planning (bottom-up) (doelstelling!) Wie en wat heb je nodig voor de uitwerking? mensen, inkoop, commitment Hoe ziet je planning er uit? einddatum is 11 januari 2013
息 2011 2012 Fontys Academy for Creative Industries Action Uitwerking van je Tactics naar praktische marketingActies Optie: Bottom-up > wat heb je allemaal nodig? Budget vrijmaken volgt Optie: Top-down > welk budget heb je? Actie's kiezen binnen budget
息 2011 2012 Fontys Academy for Creative Industries Wakostda?
息 2011 2012 Fontys Academy for Creative Industries testing, testing one, two...
College9 c02 om_actieplan_eo_lb
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries inkoop & interne kosten (uren)
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries ict SEM specialist webbureau management / directie grafisch vormgever KLANT communicatiebureau
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries
息 2011 2012 Fontys Academy for Creative Industries streamen - U-stream https://www.youtube.com/watch?v=LsCmSBjwjWE - Google Hang-out http://www.youtube.com/watch?v=EcpXDSw3kl4
息 2011 2012 Fontys Academy for Creative Industries e-mailmarketing Mailchimp: http://mailchimp.com/resources/academy/email- marketing/email-marketing-101-part-1/

More Related Content

College9 c02 om_actieplan_eo_lb

  • 1. 息 2011 2012 Fontys Academy for Creative Industries Online Marketing | College 11 | mei 2012 | Actieplan Docent: Lotte Bouhuijzen / Eefje Op den Buysch
  • 2. 息 2011 2012 Fontys Academy for Creative Industries College 11 | Actieplan SOSTAC overview Activiteiten Tijdsplanning Financi谷le planning Samenwerken
  • 3. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis SOSTAC Control Objectives Action Strategy Tactics
  • 4. 息 2011 2012 Fontys Academy for Creative Industries Situation SOS analysis Control Objectives Action Strategy Tactics TAC
  • 5. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
  • 6. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Situatie analyse Analyse op macro-, Control Objectives meso, microniveau DESTEP Action Strategy Concurrentieanalyse Tactics SWOT Confrontatiematrix
  • 7. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
  • 8. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Doelstellingen Missie en visie Control Objectives Doelstellingen: Verschillende niveaus SMART Action Strategy Strategie: Ansoff, Treacy & Wiersema Tactics
  • 9. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
  • 10. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Strategie STP Control Objectives Segmenteren Targeting Positioneren Action Strategy Marketingmix (4 p's) Tactics Zoekmachine- marketing
  • 11. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
  • 12. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Tactics Communicatie- Control Objectives doelstellingen (kennis, houding, gedrag) Promotiemix Action Strategy (middelen) Tactics
  • 13. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
  • 14. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Actie Actieplan Control Objectives Samenwerking Action Strategy Planning Financi谷n Tactics
  • 15. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Control Objectives Action Strategy Tactics
  • 16. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis Controle Kwantitatief onderzoek Control Objectives Kwalitatief onderzoek Behavioural targeting Action Strategy Tactics
  • 17. 息 2011 2012 Fontys Academy for Creative Industries Situation analysis SOSTAC Control Objectives Action Strategy Tactics
  • 18. 息 2011 2012 Fontys Academy for Creative Industries Maak een actieplan voor het event Actions Wat moet er gebeuren? Actie's uitwerken stapsgewijs Tijdsplanning Hoe ga je testen of je het event een succes Samenwerkingspartners wordt? Financi谷le planning (bottom-up) (doelstelling!) Wie en wat heb je nodig voor de uitwerking? mensen, inkoop, commitment Hoe ziet je planning er uit? einddatum is 11 januari 2013
  • 19. 息 2011 2012 Fontys Academy for Creative Industries Action Uitwerking van je Tactics naar praktische marketingActies Optie: Bottom-up > wat heb je allemaal nodig? Budget vrijmaken volgt Optie: Top-down > welk budget heb je? Actie's kiezen binnen budget
  • 20. 息 2011 2012 Fontys Academy for Creative Industries Wakostda?
  • 21. 息 2011 2012 Fontys Academy for Creative Industries testing, testing one, two...
  • 23. 息 2011 2012 Fontys Academy for Creative Industries
  • 24. 息 2011 2012 Fontys Academy for Creative Industries
  • 25. 息 2011 2012 Fontys Academy for Creative Industries
  • 26. 息 2011 2012 Fontys Academy for Creative Industries
  • 27. 息 2011 2012 Fontys Academy for Creative Industries
  • 28. 息 2011 2012 Fontys Academy for Creative Industries
  • 29. 息 2011 2012 Fontys Academy for Creative Industries
  • 30. 息 2011 2012 Fontys Academy for Creative Industries
  • 31. 息 2011 2012 Fontys Academy for Creative Industries inkoop & interne kosten (uren)
  • 32. 息 2011 2012 Fontys Academy for Creative Industries
  • 33. 息 2011 2012 Fontys Academy for Creative Industries
  • 34. 息 2011 2012 Fontys Academy for Creative Industries ict SEM specialist webbureau management / directie grafisch vormgever KLANT communicatiebureau
  • 35. 息 2011 2012 Fontys Academy for Creative Industries
  • 36. 息 2011 2012 Fontys Academy for Creative Industries
  • 37. 息 2011 2012 Fontys Academy for Creative Industries streamen - U-stream https://www.youtube.com/watch?v=LsCmSBjwjWE - Google Hang-out http://www.youtube.com/watch?v=EcpXDSw3kl4
  • 38. 息 2011 2012 Fontys Academy for Creative Industries e-mailmarketing Mailchimp: http://mailchimp.com/resources/academy/email- marketing/email-marketing-101-part-1/