Collis Ta'eed Swarm Presentation 2014
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Envato is an ecosystem of sites that help people be creative. Nurturing, empowering and supporting a thriving community has been critical to its success ¨C you could say Envato is in the business of community. CEO Collis Ta¡¯eed shares the community journey at Envato and lessons learned along the way, including the community¡¯s relationship to company purpose, the ecosystem model it has generated, the value to the staff and customers, and the systems and processes necessary to impactfully adopt it as a central pillar of business.
Collis Ta'eed Swarm Presentation 2014
- 1. .COMMUNITY
- 2. My name is Collis and I work at Envato.
- 3. Before I managed a community, I was a community member.
- 4. Envato. Influenced by my community experience Market, Studio & Tuts+ By Creatives, For Creatives Bootstrapped
- 5. Forums at the Heart, Mixed with Social and Blogs. Authors, Buyers, Learners, Staff, the Lot.
- 6. Big 30 million visits a month 4 million members 1.5 million active buyers 30,000 active authors 70,000 unique forum posters 1 million social followers
- 8. HBR & eBay 2006 Study converting customers into community participants: 25% got involved.
- 9. Community vs Control Bid 6x as often. Earned 6x monthly sales revenue, And 10x more first time sellers. Spent 54% more in total. ¡°Do Customer Communities Pay Off?¡± HBR Magazine Nov 2006
- 10. All Kinds of Community Businesses Wikia, Reddit, DeviantArt, 500px, StackExchange, Yelp, ¡ Envato, Etsy, AirBnB, eBay, ¡ WordPress, Mozilla, ¡
- 11. 5 Lessons Learned Building Our Community Business.
- 12. It¡¯s a People Business 1 .
- 13. If that doesn¡¯t sound awesome, don¡¯t do it.
- 14. + Purpose Economic Driver High Engagement Direct Line to the Customer Product Ecosystem Hiring pool Evangelists
- 15. - Loud stakeholders Accountability More Responsibility Emotionally Charged Constant Attention Requires Commitment
- 16. You should genuinely be passionate about people.
- 17. Win-win. 2
- 18. Create a symbiotic relationship.
- 19. Understand what your community cares about.
- 20. Your community will always be a little suspicious of your motives.
- 21. Win-Win aligns the business and community.
- 22. 3 Bake it in.
- 23. As a company grows, it¡¯s pulled in many directions. You need a compass.
- 24. When the Community Succeeds, We Succeed. One of Envato¡¯s six company values.
- 25. $1B All-time Community Earnings Company Goal (We¡¯re at $206,000,000)
- 26. We report: Quarterly to Company Annually to the Community
- 27. Everyone¡¯s a Community Manager. 4
- 28. Induct Staff Global Meetups Profile Community Hire from the community Community Visitors Staff Authors and Users
- 29. Community Product Development Discussion, interviews, surveys, testing and annual roadmap.
- 30. DIY Launches and Comms
- 31. 5 Community is my most important job.
- 32. Community is a people business, People operate on trust.
- 33. People don¡¯t trust companies, People trust other people.
- 34. Leaders and managers need to Be Community Advocates Keep a Cool Head Honest & Trustworthy Able to Carry through Change Be a Real Person Empathetic
- 35. And ¡ Admit when you got it wrong.
- 37. At the end of the day it¡¯s not about business drivers.
- 38. Creating the Community Experience Encouragement, Involvement, Engagement, Inspiration, Connection.
- 39. It¡¯s an increasingly disconnected world. That¡¯s why our jobs as community and social managers are so important.
- 40. Meet the Envato Community youtube.com/envato
- 41. Thank you.