Colors & Your Brand
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The document discusses the meanings and uses of different colors in branding, noting that colors like red, orange, yellow, green, blue, purple, and black each convey different messages and are suited for different types of brands depending on whether they want to seem bold, welcoming, playful, stable, innovative, prestigious, or powerful. It provides examples of logos that incorporate each color and recommends how to effectively incorporate or accent each color in a logo or website design based on the type of impression the brand wants to make.
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Colors & Your Brand
- 1. Colors and YOUR Brand Allison Glogovac Community Outreach Specialist
- 2. What Does Each Color Mean? RED BLUE ORANGE PURPLE YELLOW BLACK GREEN
- 3. RED Aggressive, Bold, Sexy Red is a color that is vibrant and screams look at me If you are going for a modern look, add a touch of red into your logo Red is not a good choice if you are trying to be easy on the eyes, however, adding hints of red tones to a website or logo can enhance certain keywords or phrases Logos/Things that are RED:
- 4. ORANGE Warm, Inviting, Subtle Orange is a color that is a cross between two colors that can be quite invasive and its no wonder that it is so pleasing to the eye If you are representing a community or you are trying to represent a space that feels like home orange can help you do that If you are looking for a more up to date take on orange, try using it as an accent color, or even pairing it up with a bolder more demanding color to balance out the message Logos/Things that are ORANGE:
- 5. YELLOW Bright, Young, Playful Yellow is a color that gives off a youthful (almost childish) feeling If you decide to add yellow to any design, try to use it in moderation unless your company is focused on youth Logos/Things that are YELLOW:
- 6. GREEN Stability, Sustainable, Natural GREEN is a color that represents nature, money and stability People will look for a connection between your company and the environment if you include a lot of green tones in your logo Likewise, if you want to establish a sense of community look no further than a green background or text Logos/Things that are GREEN:
- 7. BLUE Soothing, Innovation, Intelligence Blue is an interesting color and its message depends on the shade of blue you use A lighter blue gives a feeling of comfort, a dark blue gives a feeling of higher education and a bright blue gives us the feeling of something new and innovative Choose your shade wisely and it will help add to your website or logo Logos/Things that are BLUE:
- 8. PURPLE Prestigious, Royal, Mystery Purple is a color that conveys wealth, mystery, and power. Beware darker shades of purple, they give us a more negative message if the purple is too dark. Use purple as a main color and accent it with a subtle color such as white or yellow. Logos/Things that are PURPLE:
- 9. BLACK Power, Elegance, and Death Black is a color that can be looked at as negative, however, black also represents a sense of power, elegance, and prestige If you are going use Black in your logo, use it to accent a color that is not as strong Logos/Things that are BLACK:
- 10. Thank you for watching! If you liked this slide and want to learn more about me check out my wordpress: http://glogovaca.wordpress.com/ Feel Free to Contact me via e-mail: aglogopro@gmail.com