Colours in advertisement
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The document discusses how the color purple is used in advertisements. Purple depicts luxury and sophistication. It is seen as a feminine color that can attract women. Purple gives products a sense of quality even if they are cheaper. Ads use purple to portray these traits and target women seeking luxury and beauty products.
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TV remains relevant for mass reach and family viewing, with over 90% penetration.
Radio still resonates, especially in rural areas and among Gen X.
Mobile phones are now the primary media devices across formats.
The report captures the shift to a digital-first, mobile-centric, and multi-platform media ecosystem. From short-form video to talk radio, binge-worthy content to trusted news, Kenyans are consuming more content than ever but across fragmented channels.
While this is a preliminary dataset, with further analysis underway, it already signals critical shifts that marketers, media strategists, and policymakers must understand. The future of media in Kenya is hybrid, fast, and mobile-driven and your content and campaigns must reflect that reality.Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdf
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Google AI Overviews: The Future of Search is Here!
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How it works:
Understands your query intent
Aggregates high-quality sources
Generates concise, actionable answers
What it means for you:
Saves time with instant insights
More accurate for long-tail queries
SEO shifts toward expert-level content
Challenges? Googles on itimproving accuracy and balancing publisher impact.
The future? Personalized, voice-integrated, and smarter than ever!AI Marketing Master Class - Susan Westwater, Scot Westwater
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Key Takeaways:
1. A practical approach and framework for identifying and prioritizing AI opportunities that align with your business goals and deliver measurable ROI 2. Proven strategies for leading change management and driving AI adoption across traditional sales and marketing organizations 3. Real-world tactics for scaling AI initiatives while balancing innovation with practical implementationa.network - Brand Trust Index - Retail Report
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Drawing on the research team of Dr. Galen Buckwalter, the man behind eHarmonys successful algorithms, and Ayzenbergs own Soulmates.ai technology, the [a] BTI help brands focus on building goodwill in the types of trust that are most important in their product categories. Ayzenberg Group is now making the Index publicly available via download.
Ready to start building connections with consumers that will stand the test of time? Just fill out the form below to gain immediate access to the research behind the [a] BTI and our first study on the Automotive Industry.Structuring for AI Success Master Class - How to Optimize Your Content for LL...
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Key Takeaways:
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Get a practical framework for auditing and refactoring existing content to improve inclusion in AI Overviews, ChatGPT, and Perplexity results.Local SEO Audit Mastery: Boost Your Business Visibility & Dominate Local Search
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Youll learn:
The essentials of a Local SEO Audit and why its critical for business growth
How to optimize your Google Business Profile for maximum visibility
Technical SEO best practices: mobile-friendliness, site speed, schema markup, and more
On-page SEO strategies, including local keyword optimization and location pages
Ensuring citation and NAP (Name, Address, Phone) consistency across the web
Effective review management to build trust and boost conversions
Competitor analysis techniques to uncover ranking opportunities
Actionable solutions for common local SEO pitfalls
A proven implementation roadmap to track, prioritize, and sustain your local SEO success
By the end of this class, youll have a complete audit checklist and the skills to transform your local search performancemaking your business the first choice for customers in your area.
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Wondering how AI is rewriting the rules of local search visibility?
Not sure how to keep your clients on top of the map pack in 2025?
youll get:
-Current local SEO ranking signals.
-Latest Google AI changes.
-Ways to increase local SERP visibility.
These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
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-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch M辿l Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
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AI Marketing Master Class - Susan Westwater, Scot Westwater
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Structuring for AI Success Master Class - How to Optimize Your Content for LL...
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Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Ad
Colours in advertisement
- 1. By: Neha Shetty (34) Manisha Tripathi(29)
- 2. The advertising world revolves around the principle of attraction. Whatever the product, in the end, the advertisement should attract the consumer. Its essential to use colours to project an image of the product. Colours used in ads help in depicting a certain mood. Colours help in providing personality to a product.
- 3. Purple is the luxury color. It is also royal, mysterious, alluring and an uncommon colour in nature. High quality in its elegance, its often used to attract women, who find the color irresistible. Because of its costly appearance, it can affect perception of bargain hunters, while at the same time giving quality to cheaper products. As a result, purple is overall a regal mark of the feminine; with teenage girls
- 4. Here, the colour purple depicts luxury as well as seduction. Purple also gives a feminine approach to the ad. Also as the Lux Magical Spell Body wash has ingredients like orchids which are purple in colour, the ad uses purple to show that. /www.youtube.com/watch?feature=player_detailpage&v =g9Ym_K6WkUs (To be referred)
- 5. Here, Purple colour in the ad gives an alluring and desirable quality. This Ad targets women who desire long and straight hair. /www.youtube.com/watch?f eature=player_detailpage&v= W0K2R7r3wdo