Combining CMS with eCommerce Thanks to APIs
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1. There are several approaches to combining eCommerce and CMS functionality, ranging from using a single eCommerce platform to separate sites for branding, blogging, and shopping. 2. Using a CMS with an eCommerce plugin or integrating eCommerce and CMS using a common framework allows for more flexible integrations but comes with tradeoffs. 3. An example integration has a Drupal site serving content and calling a Sylius eCommerce API to handle orders. The best approach depends on factors like the business segment, growth potential, and existing team skills.
![1. eCommerce Pla]orm
only.
@pjedrzejewski](https://image.slidesharecdn.com/combiningcmsecommercethankstoapis-170508064146/85/Combining-CMS-with-eCommerce-Thanks-to-APIs-20-320.jpg)
![2. eCommerce Pla]orm
+ CMS plugin.
@pjedrzejewski](https://image.slidesharecdn.com/combiningcmsecommercethankstoapis-170508064146/85/Combining-CMS-with-eCommerce-Thanks-to-APIs-22-320.jpg)
Combining CMS with eCommerce Thanks to APIs
- 1. Combining eCommerce & CMS Thanks to APIs Pawe Jdrzejewski Sylius
- 2. Pawe Jdrzejewski Founder at Sylius Co-Organizer at PHPers 坦d添
- 3. Disclaimer: I am not a frontend guy. @pjedrzejewski
- 5. Why content is important in ecommerce?
- 6. @pjedrzejewski Source: hIp://blog.lemonstand.com/importance-of-content-markeLng-for-ecommerce/ Big brands realize they need so much more than a picture and descripLon to sell products. Theyre all about selling a lifestyle, and that means bigger, beIer content is needed to engage consumers. ~ HubSpot
- 10. One tool to solve all problems? @pjedrzejewski
- 12. Things are evolving preIy fast. Know-how from 5 years ago can be useless now. @pjedrzejewski
- 15. This no longer works. @pjedrzejewski
- 17. Every product is developed by a community and/or company with limited resources and speci鍖c talent & focus. @pjedrzejewski
- 21. ecommerce platform only eCommerce Browser Mobile Browser
- 22. 2. eCommerce Pla]orm + CMS plugin. @pjedrzejewski
- 23. ecommerce platform + CMS PLUGIN eCommerce Browser Mobile Browser CMS Plugin
- 24. CMS plugin operates within the constraints of an eCommerce system. @pjedrzejewski
- 25. ecommerce platform + CMS PLUGIN eCommerce Browser Mobile Browser CMS Plugin CRM Plugin PLU GIN PLU GIN
- 26. ecommerce platform + CMS PLUGIN eCommerce Browser Mobile Browser CMS Plugin CRM Plugin PLU GIN PLU GIN PLU GIN PLU GIN PLU GIN PLU GIN
- 27. ecommerce platform + CMS PLUGIN eCommerce Browser Mobile Browser CMS Plugin CRM Plugin PLU GIN PLU GIN PLU GIN PLU GIN PLU GIN PLU GIN PLU GIN PLUGIN PLUGIN PLUGIN PLUGIN
- 28. 3. Separate sites for brand, blog & shop. example.com shop.example.com blog.example.com @pjedrzejewski
- 29. 4. CMS with eCommerce plugin. @pjedrzejewski
- 31. When company outgrows a soluLon, it is great. Allow it. Stay focused, even it that means loosing a customer. @pjedrzejewski
- 34. Using more standard approach (popular web framework) allows for more 鍖exible integraLons. @pjedrzejewski
- 37. $ git clone git@github.com:netgen/ezplatform- sylius.git $ cd ezplatform-sylius $ composer install $ php app/console --env=prod sylius:install $ php app/console --env=prod ezplatform:install clean $ php app/console --env=prod assetic:dump $ php app/console --env=prod ezsylius:user:connect
- 38. Is it a good idea? @pjedrzejewski
- 39. Is it a good idea? Depends! @pjedrzejewski
- 40. On your segment. On your potenLal to grow. On your exisLng team. @pjedrzejewski
- 41. 6. CMS running the site & calling the eCommerce API. @pjedrzejewski
- 45. havep.com
- 46. intracto.com
- 49. B2B Site is served by Drupal. Drupal Remote EnLLes. Orders placed via Sylius API. @pjedrzejewski
- 52. 7. Progressive Web App using CMS & eCommerce API. @pjedrzejewski
- 53. ecommerce api Stack eCommerce Engine API Browser Mobile Browser Frontend API POS CMS API
- 54. The next-gen CMS and eCommerce sokware is not the one with the most features. It is the one which easily integrates with the best in category. @pjedrzejewski
- 55. Use the right tool for the job the customer. @pjedrzejewski