This document outlines a partnership project between Hayle Community School in the UK and I.E.S. La Rosaleda in Malaga, Spain. The project involves developing a marketing plan for an ice cream product using various information and communication technologies. It describes focusing on naming the product, ingredients and their origins, pricing, production process, and market launch. Different ICT tools are suggested for each step, including PowerPoint for the name and design, Jclic for ingredient properties, Word and Excel for pricing sheets, video for production demonstration, Toondoo for process diagrams, and a blog or photo album to compile the final project.
2. Comenius Regio Partnerships
Hayle Community School (Hayle)
I.E.S. La Rosaleda (M叩laga)
United Kingdom and Spain
3. HAYLE COMMUNITY SCHOOL
AND
I.E.S.LA ROSALEDA
La jacaranda .and the summer
Gorse with its golden flowers
Hayle & La Rosaleda
02/03/2010
M.I.P.O.
4. We have concentrated on the following points:
-The name of the product and its design.
-The properties and the origin of each
ingredients.
-The price of the raw materials and the final
product price.
- The production process.
- The launch of the product on the market
we could use different ICTs tools for each of these
points.
Hayle & La Rosaleda
02/03/2010
M.I.P.O.
5. I.- PRODUCTO: HELADO /PRODUCT : ICE CREAM
Nombre y dise単o del producto / Name and product
design
Power Point or similar presentation
(際際滷share, Photopeach)
Hayle & La Rosaleda
02/03/2010
M.I.P.O.
6. 2.- TRABAJAR CON LOS INGREDIENTES / WORK
WITH THE INGREDIENTS
Propiedades del producto/Product properties
Origen de los ingredientes/Origin of the
ingredients
Mostrar Jclic
Hayle & La Rosaleda
02/03/2010
M.I.P.O.
7. 3.- Precio del producto / Price of the product
Determinar el precio final del coste del producto /
Determine the final cost of the product
WORD AND XCEL
- Hojas de coste / Cost sheets
-Escandallos, etc..
Hayle & La Rosaleda
02/03/2010
M.I.P.O.
8. 4.- Elaboraci坦n del producto /Product
production
Make a video of the product production
Hayle & La Rosaleda
02/03/2010
M.I.P.O.
9. 5.- Proceso del elaboraci坦n/ Production process
Make TOONDOOS of the production
process
Hayle & La Rosaleda
02/03/2010
M.I.P.O.
10. 6.- Plan de marketing / Marketing Plan
Lanzamiento en IES La Rosaleda
Launch the Product at the I.E.S.La Rosaleda
Colaboraci坦n con empresas del sector (Helader鱈a Amira)
Introduce the product into the Hospitality sector
FITUR/ Bring the product to FITUR
Hayle & La Rosaleda
02/03/2010
M.I.P.O.
11. FINAL ACTIVITY: MAKE A PHOTO ALBUM WITH A COMPILATION OF THE
WHOLE PROJECT
Hayle & La Rosaleda
02/03/2010
M.I.P.O.
12. MARKETING
ICTs THAT CAN BE USED
- Blog
- 際際滷share/ power point
- Jclic
- leaflet
Web sites we can consult
http://casarosaleda.blogspot.com
http://folbilingue.blogspot.com
Hayle & La Rosaleda
02/03/2010
M.I.P.O.
13. M叩laga, 2 de marzo del 2010
Hayle & La Rosaleda
02/03/2010
M.I.P.O.