Comerica Bank LinkedIn Presentation
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Presentation prepared for the Comerica Bank Asian Pacific Segmentation Team. Presented live on Tuesday, June 14, 2011 in San Jose, CA
Comerica Bank LinkedIn Presentation
- 1. Power Your Career with LinkedIn Presented by:Victor GaxiolaSocial Media StrategistJune 14, 2011
- 2. About MeCommunications Major Sales/Marketing Professional Former Financial AdvisorSocial Media EnthusiastSpeakerCoach Blogger
- 4. today
- 5. AgendaGrowth of social mediaSocial Media in Financial ServicesUsing LinkedIn to build online influenceTips to leverage your time and attentionThe Future- Whats Next!
- 7. 140 million Tweets/day sent on Twitter in March, 2011Source: MashablePhoto Credit: Rosaura Ochoa
- 8. Two billion videos are streamed each day on YouTubePhoto Credit: jonssonSource: Techcrunch
- 9. Over 500 million* active FacebookusersSource: Tech HeraldPhoto Credit: Oversocialized
- 10. Over 100 million active LinkedIn速 users
- 11. Social Media Revolution 2011Source: http://youtu.be/3SuNx0UrnEo
- 13. RecentResearch
- 14. Q: Do you have a profile or account with any of the following social media?A. 86% YES! Facebook 71%Linkedin 55%YouTube 23%Source: https://www.americancentury.com/press/social_media_research.jsp
- 15. LinkedIN leads in the Business use of Social Networks21% Both7% Personal use27% Business useSource: https://www.americancentury.com/press/social_media_research.jsp
- 16. Top Business Uses:Monitoring industry/market newsResearching people (e.g. prospects, contacts, clients)Reading expert commentary/insightSharing news/content relevant to my clientsSource: https://www.americancentury.com/press/social_media_research.jsp
- 17. Now What?
- 19. LinkedIn100 Million users/45M in US Alone7.7M new users every month50M in 6 years 100M in 1 遜 YearsAverage Age = 41 years oldCollege Educated = 95% of usersHousehold Income Average = $110K
- 20. 3 Steps Build Profile/Get Found Build Connections Add Value
- 21. get found
- 23. SEO
- 25. Profile
- 26. Profile Building TipsCompelling HeadlineProfessional ImageWork ExperienceSummary SectionSpecialtiesInterests, Groups and AssociationsEdit Your Public Linkedin URL
- 29. Profile Photos
- 37. Optimize
- 39. Name
- 40. Title
- 41. Headline (120 characters)USE KEYWORDS
- 42. USE KEYWORDS
- 43. USE KEYWORDS
- 46. USE KEYWORDS
- 47. E-mail auto signature---------- Forwarded message ----------From: Victor Gaxiola <red7marketing@gmail.com>Date: Wed, May 18, 2011 at 8:47 AMSubject: Hello World!To: "victor@Red7Marketing.com" <victor@red7marketing.com>HELLO WORLD!-- Victor Gaxiolahttp://www.Red7Marketing.comLet's Connect:Facebook: http://www.facebook.com/vmgaxiolaTwitter: http://www.twitter.com/victorgaxiolaLinkedIn: http://www.Linkedin.com/in/victorgaxiola
- 49. Bad Profile
- 50. No profile photo
- 51. No headline
- 52. Very few connections
- 53. No job historyBuild Connections
- 54. LinkedIn 3 degrees of separation
- 57. Contacts
- 60. Chamber
- 61. Trade Shows
- 62. Mixers
- 63. Parties
- 64. Events
- 65. Picnics
- 66. Dear Jamie,It was a pleasure meeting you at the San Jose Chamber mixer yesterday. I enjoyed hearing how your company is embracing social media tools. Id like to add you to my professional network on LinkedIn.Sincerely,Victor GaxiolaDear Jaime,It enjoyed your presentation on how your company is embracing social media tools to engage with clients. Id like to add you to my professional network on LinkedIn and learn more.Sincerely,Victor Gaxiola@victorgaxiolaNot personal enough!
- 68. Dear Jennifer,I noticed that Bill Draper is listed as one your connections on LinkedIn and I would appreciate an introduction. We are working on some new ideas that I think may help him with his business. As always, I appreciate your help. Sincerely,Victor
- 69. groups
- 72. Group membership entitles you to connect with any other group member and leads to more connections with a shared interest.
- 73. Prospecting
- 78. Better search listingInMail beyond first tierGold Badge- Anyone can view full profile, and send you a messageBetter profile searchesMore introductions based on package
- 79. add value
- 81. Content
- 82. engagementStatus UpdatesPost LinksUse ApplicationsLinkedIn Answers
- 86. do- listen
- 87. do- share
- 88. do- connect
- 90. dont- sellAt least not right away
- 92. Janette G.I help financial professionals like you save time/money & reduce follow-up failure so that you can have the success you desire! Let me know if you would like to receive my FREE 3-part video series that will show you some innovative strategies that you can use.
- 93. John B.Hi Janette-FYI, straight pitch or sales posts like this are typically frowned upon with in social communities. I suggest sharing some of your ideas and insight and not try to sell. If your info provides value to financial professionals you will gain.
- 94. Brian G.Agreed. Healthy professional online communities should be about sharing, helping, informing, and exchanging ideas with no strings attached. Lets keep LinkedFA free from sale pitches and self promotion.
- 95. DISLIKE
- 96. Future?