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The document defines the audience for a news site created by a team at the University of Michigan. The intended audience is students and faculty at the University of Michigan located on campus or in Ann Arbor. This audience is tech-savvy, prefers quick and easily accessible information for convenience, and does not want to spend time searching for news. While the audience is generally well-informed due to their education levels, the team believes creating a single site that aggregates and produces original content can better inform the audience.
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Comm439audience
- 1. Defining A News Audience Team White: Paige Bennett Hanna Kim Alex Segavac Sarah Kucemba Melanie Herson
- 2. Mission Statement To create a user-friendly site that informs students and faculty of important news, upcoming events on campus and in the Ann Arbor area, and essential information for their everyday lives.
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