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Commerce story 1 market_0903

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襴危磯 一伎螳 蠏瑚 覈覦殊擦襾語 貉ろ螻 豈蟲豢 蟆渚 覦朱 '覈覦殊擦襾語 ろ襴' 覲願襯 覦. 豌覯讌 襴碁 '襷貅'ｸ . 覈覦殊擦襾語 レ 覦 る 企語 ロ蠍一 曙綾螻 碁覲 蠏碁Μ螻 蟯 蠍一 危ｴ覲 給.

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Mobile Commerce Story 覈覦殊擦襾語 ろ襴 - Create :DAREZ Version Report Date 2014. 9. 3 1.0 #1 伎擦襾語 襷貅 ｸ #1 Market
Contents 01 / Overview 02 / eCommerce Market Changing Create :DAREZ Version Report Date 2014. 9. 3 1.0
01 / Overview Market Size, Trend, Tech, etc. 伎擦襾語 伎 煙 豢, れ 襷貅 蠍一 覲
01 Overview / Market Size Mobile Commerce Story 2014 豌 襷れ旧レ 煙 : +2.3% 螻煙レ 蟇磯 : +12.6% 50 40 30 20 10 0 2010 2011 2012 2013(E) 2014(F) [貊襴 蟇磯 覿蠍磯慨螻] 襷 3.3% 蟇磯 12.6% 朱貅 6.2% 覦燕 4.3% ｸ 9.7% (: 譟一) 襷れ旧レ 蟇磯 觜 煙ル 襴 伎朱 煙ロ . 覈覦 貉る┯ レ 覦 煙レ朱 レ 伎願螻 . !
01 Overview / Market Size Mobile Commerce Story 蟲 覈覦 狩 蠏覈 覦 襷 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 (: 旧) 3,000 6,000 2010 2011 2012 2013 2014 [蟲殊語狩] 17,000 39,700 76,000 2013襷 2014豐 7.6譟一 蠏覈襦 覦襯 一企 螻 2014 蟲 覈覦 狩 レ 蠏覈襯 10譟一 轟 12譟一蟾讌 煙ロ襴 螻 .
01 Overview / Market Trend Mobile Commerce Story 蠏碁る 覈覦 & 一ろ 碁 觜譴?
01 Overview / Market Trend Mobile Commerce Story [觜 Time Share] [KB蠍旧譯 蟆曙郁規] [蟯螻譯 讌 觜譴] 覈覦 35% 33% 覈覦 2%
01 Overview / Market Trend Mobile Commerce Story [襾碁一] 旧豌 覈覦 襷れ ル 企 襦磯 CJれ狩 GS G襷貅 レ 11覯螳 貎 磯 襭: 螳 豌, 2014 覦蠍 蠍一 311% 225% 227% 325% 339% 400% 240% 210% 55%
01 Overview / Market Trend Mobile Commerce Story APP 82 WEB 18 % % Android Native, 4% Opera Mini, 2% Safari, 12% Other, 6% Productivity, 2% News, 2% Social Networking, 6% Utility, 8% Entertainment 8% Games, 32% Facebook,18% 蠍襦覯 蟲伎 襷谿螳讌襦 APP 譴 貊豸 觜襯 覲伎碁. 覿覿 豺伎牡螻襴螳 WEB覲企 APP 蠏殊煙 . [Flurry, MezzoMedia]
01 Overview / Market Trend Mobile Commerce Story Mobile Desktop [貊襴 蟇磯 覿蠍磯慨螻] 螳 Trend Mobile Desktop 23% 77% 2013. 3 46% 54% 2014. 3 覈覦 242.6% 煙
01 Overview / Market Trend Mobile Commerce Story 覈覦殊 一ろ煙 觜 レ譴螳 2.1覦磯 蟆朱 覿 ! 狩覈 譴朱 覦覓瑚骸 蟲襷り 讌譴 蟆朱 豢 ! Multi-Browsing 螳ロ PC蟆曙 觜 ろ襴 伎 螻 ! 狩覈 覦覓 螳 覦覃伎 覈覦 狩 覿蠏 煙リ規譟磯 蟆朱 [貊襴 蟇磯 覿蠍磯慨螻] 蠏 伎 狩覈 螳 (: 螳) Mobile x3.9 4.1 3.6 6.7 14.0 PC 伎 WEB 伎 APP れ APP 伎
01 Overview / Tech Mobile Commerce Story Mobile Payment Smart Wallet O2O 覈覦 狩 レ 豕蠏 螳 螳 覈覦 蟯 蠍一 れ 蟆郁記 O2O朱 觜讀 襷襦 ロ. 蠏 覲 磯ジ 覈覦 蟆一 讌 襷貅 襴 襦蠏碁螻 蟆壱 る 朱 ル螻 企ゼ 覦朱 O2O襦 襯企 碁襯 覲伎願 .
01 Overview / Tech Mobile Commerce Story iBeacon 蠍一 iBeacon & NFC 觜蟲 蟲覿 iBeacon NFC 觚襭 蠍一 (BLE) 豕 50m (5cm-50m), 蟇磯Μ (觜豐蟆一 螳) 朱 豬 Active Public 觜れ 螳 朱れ, れれ 觜 譴 れ S/W 蠍一 螳 豺蠍磯觜(LBS)襦 螳 ル 觜 蠍一 觚襭 ろ 覦 蟯 S/W iOS ( 觜貊 襦企 螳) 蠍磯蠍一 覯 蟾(tagging) 轟 レ 螻牛旧 RFID 20cm危, 蠏手碓襴 朱 Passive Private 觜れ 螳 朱 觜 譴 蟾 牛 襷ル曙語 螳 蟾朱 讀 螳 觜 蟾 螻殊企朱 覓朱Μ 螻 譟伎 蠍一ヾ Wifi 蠍一螻 讌 螻, 覈覦 蟆一レ朱 企 覿 蠍一 螳 蟯 螳 覓 誤磯穴骸 郁 譟伎 覈覦 狩螻 O2O 蟯 蠍一襦 螳 蟲豌危螻 覦 觜貊(Beancon) 企, 麹 iOS 蠍磯 iBeacon . [Apple, 譯殊碁, 讀蟠]
02 / eCommerce Market Changing レ 覲語 轟炎骸 觜 覲 レ 覲語 轟炎骸 觜 覲
02 eCommerce Market Changing Mobile Commerce Story Big-Bang Points for Online / Mobile B2C Service Super Useful Communication Narcissism Economical Benefit Time Killing
01 Overview / Tech Mobile Commerce Story 螳 譴 3螳讌 螳蟆 襤 Product Product Product 蟲 殊 狩 レ 螳 譴 3螳讌 螳豺 覦襦 , 螳蟆, 襤.
02 eCommerce Market Changing Mobile Commerce Story [1] 蟾 / 覓語 蠏手碓 谿覲 ル語, 瑚 ｸ (Point, Mileage) 覦覓語 (Point, Mileage) 覦一, CS 螳蟆, 襤 [1] Value Hierarchy Structure ! More Inside, More Powerful ! 襤磯 殊 譴 伎覃 覲覲レ 殊 ! 蟲 B2C 殊 狩覈一 れ 襤壱覲 襦, 螳蟆螻 蟆曙レ 螳 讓曙朱 覦 ! 螳蟆螻 蟆曙 谿覲螳 曙 蟆曙, 蠏 れ Circle Value 覦一 覓朱 / CS 煙朱 蟆曙 eCommerce Value Circle Teaory
02 eCommerce Market Changing Mobile Commerce Story 蟇磯襯 覲伎ロる 1谿 襤 覲企ゼ 襦, 螻 螳蟆 豺危 蟆曙 覯伎. 朱 襷 蟲 螳豬 蟆曙 覓伎覩誤襷 覦焔螳 讌企 覲企, 危 蟇磯 螳螳 螳 讌譴 蟲 覯襯 譬螻 螳蟆誤 蟆曙 讌譴. 螳蟆誤 蟆曙 豺危伎覃 覦一 , CS 朱 伎伎 襦れ 所 谿場 .
02 eCommerce Market Changing Mobile Commerce Story 2T WHY? Transaction 蟇磯襯 襴讌 Traffic 襴讌 eCommerce Marketing 殊 狩 襷貅 螳. 襷れ 願鍵 伎朱 觜讀れ 覈 襯 磯ゴ 豕譬 蟆郁骸螳 , 殊 狩 襷貅 豸°伎 覈 豢豢企慨覃 2螳讌襦 暑. 蟇磯襯 襴讌, 襴讌.
02 eCommerce Market Changing Mobile Commerce Story eCommerce Formula GMS UV 覦覓語 = x CT x CR Unique Visitor 螳螳 Customer Transaction 蟲襷れ Conversion Rate
02 eCommerce Market Changing Mobile Commerce Story 伎る朱 誤 SNS 伎 襴暑 觜り , 誤磯血 蟆暑豌 殊語 誤殊 蠏殊蟆 . 語伎襯 磯り 襷伎ろ伎る 蟆螻, 襷 企れ 蠏瑚姥 磯蟾 蟇郁鍵 蟯螻覃 讌螳 螳豺襦 襦 襴曙朱 螻 覈覃誤 觜り 蟆 蟆企. 蠏碁 螳 觜るれ 螻 レ覃 る磯れ螻, 蠏碁 伎る 瑚 13給, 蠏碁Μ螻 蟲伎 蠍一煙碁る 譯朱 螻糾朱 蟆 蟆企.
02 eCommerce Market Changing Mobile Commerce Story Like Narcissism Communication "企蟆 螳ロ 誤朱 讌 SNS 蟲伎 覈 磯轟元朱 覲危ｸ螻 . 麹 殊 覈覦 觜れ 觜覬 誤 譴 襯伎讀螻 貉るる貅伎 レ 觜 襦蟆 螳 蠏轟 . 蠏碁Μ螻 企 覦郁化朱 3C Pattern 轟 螳螻 ."
02 eCommerce Market Changing Mobile Commerce Story 3C Pattern Curation Communication Choice 3C (Curation - Communication - Choice) 螳誤 DB襦 伎 (貉豸) , 蠏碁Μ螻 觚 貉るる貅伎 牛 蟲襷()朱 伎伎 觜 蟲襷ろ :Darez UX Lab 危 (2013)
02 eCommerce Market Changing Mobile Commerce Story
Commerce story 1 market_0903
A I D M A Attention Interest Desire Memory Action AIDMA (Attention - Interest - Desire - Memory - Action) 旧 觜 蟲襷ろ 伎朱 螻 螻殊 危伎 蠍一 覩瑚記 蟆曙 襦る (1920)
A I
Commerce story 1 market_0903
A I S A S Attention Interest Search Action Share AISAS (Attention - Interest - Search - Action - Share) - 誤磯血 蠏轟朱 觜 蟲襷 螻殊 蟯 襷貅 覿殊 覈 朱蓋蟯螻 伎 (2005 6 焔) AISAS (Attention - Interest - Search - Action - Share) 誤磯血 蠏轟朱 觜 蟲襷 螻殊 蟯 襷貅 覿殊 覈 朱蓋蟯螻 伎 (2005 6 焔)
Attention+Interest +Search = Curation Action ! = Choice People Communication Brand Desire+Memory +Share = Communication
Surprise me. Surprise you. Contact +82 2 541 7242 info@darez.kr www.darez.kr Copyrights 2014 :DAREZ All Rights Reserved.

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Commerce story 1 market_0903

  • 1. Mobile Commerce Story 覈覦殊擦襾語 ろ襴 - Create :DAREZ Version Report Date 2014. 9. 3 1.0 #1 伎擦襾語 襷貅 ｸ #1 Market
  • 2. Contents 01 / Overview 02 / eCommerce Market Changing Create :DAREZ Version Report Date 2014. 9. 3 1.0
  • 3. 01 / Overview Market Size, Trend, Tech, etc. 伎擦襾語 伎 煙 豢, れ 襷貅 蠍一 覲
  • 4. 01 Overview / Market Size Mobile Commerce Story 2014 豌 襷れ旧レ 煙 : +2.3% 螻煙レ 蟇磯 : +12.6% 50 40 30 20 10 0 2010 2011 2012 2013(E) 2014(F) [貊襴 蟇磯 覿蠍磯慨螻] 襷 3.3% 蟇磯 12.6% 朱貅 6.2% 覦燕 4.3% ｸ 9.7% (: 譟一) 襷れ旧レ 蟇磯 觜 煙ル 襴 伎朱 煙ロ . 覈覦 貉る┯ レ 覦 煙レ朱 レ 伎願螻 . !
  • 5. 01 Overview / Market Size Mobile Commerce Story 蟲 覈覦 狩 蠏覈 覦 襷 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 (: 旧) 3,000 6,000 2010 2011 2012 2013 2014 [蟲殊語狩] 17,000 39,700 76,000 2013襷 2014豐 7.6譟一 蠏覈襦 覦襯 一企 螻 2014 蟲 覈覦 狩 レ 蠏覈襯 10譟一 轟 12譟一蟾讌 煙ロ襴 螻 .
  • 6. 01 Overview / Market Trend Mobile Commerce Story 蠏碁る 覈覦 & 一ろ 碁 觜譴?
  • 7. 01 Overview / Market Trend Mobile Commerce Story [觜 Time Share] [KB蠍旧譯 蟆曙郁規] [蟯螻譯 讌 觜譴] 覈覦 35% 33% 覈覦 2%
  • 8. 01 Overview / Market Trend Mobile Commerce Story [襾碁一] 旧豌 覈覦 襷れ ル 企 襦磯 CJれ狩 GS G襷貅 レ 11覯螳 貎 磯 襭: 螳 豌, 2014 覦蠍 蠍一 311% 225% 227% 325% 339% 400% 240% 210% 55%
  • 9. 01 Overview / Market Trend Mobile Commerce Story APP 82 WEB 18 % % Android Native, 4% Opera Mini, 2% Safari, 12% Other, 6% Productivity, 2% News, 2% Social Networking, 6% Utility, 8% Entertainment 8% Games, 32% Facebook,18% 蠍襦覯 蟲伎 襷谿螳讌襦 APP 譴 貊豸 觜襯 覲伎碁. 覿覿 豺伎牡螻襴螳 WEB覲企 APP 蠏殊煙 . [Flurry, MezzoMedia]
  • 10. 01 Overview / Market Trend Mobile Commerce Story Mobile Desktop [貊襴 蟇磯 覿蠍磯慨螻] 螳 Trend Mobile Desktop 23% 77% 2013. 3 46% 54% 2014. 3 覈覦 242.6% 煙
  • 11. 01 Overview / Market Trend Mobile Commerce Story 覈覦殊 一ろ煙 觜 レ譴螳 2.1覦磯 蟆朱 覿 ! 狩覈 譴朱 覦覓瑚骸 蟲襷り 讌譴 蟆朱 豢 ! Multi-Browsing 螳ロ PC蟆曙 觜 ろ襴 伎 螻 ! 狩覈 覦覓 螳 覦覃伎 覈覦 狩 覿蠏 煙リ規譟磯 蟆朱 [貊襴 蟇磯 覿蠍磯慨螻] 蠏 伎 狩覈 螳 (: 螳) Mobile x3.9 4.1 3.6 6.7 14.0 PC 伎 WEB 伎 APP れ APP 伎
  • 12. 01 Overview / Tech Mobile Commerce Story Mobile Payment Smart Wallet O2O 覈覦 狩 レ 豕蠏 螳 螳 覈覦 蟯 蠍一 れ 蟆郁記 O2O朱 觜讀 襷襦 ロ. 蠏 覲 磯ジ 覈覦 蟆一 讌 襷貅 襴 襦蠏碁螻 蟆壱 る 朱 ル螻 企ゼ 覦朱 O2O襦 襯企 碁襯 覲伎願 .
  • 13. 01 Overview / Tech Mobile Commerce Story iBeacon 蠍一 iBeacon & NFC 觜蟲 蟲覿 iBeacon NFC 觚襭 蠍一 (BLE) 豕 50m (5cm-50m), 蟇磯Μ (觜豐蟆一 螳) 朱 豬 Active Public 觜れ 螳 朱れ, れれ 觜 譴 れ S/W 蠍一 螳 豺蠍磯觜(LBS)襦 螳 ル 觜 蠍一 觚襭 ろ 覦 蟯 S/W iOS ( 觜貊 襦企 螳) 蠍磯蠍一 覯 蟾(tagging) 轟 レ 螻牛旧 RFID 20cm危, 蠏手碓襴 朱 Passive Private 觜れ 螳 朱 觜 譴 蟾 牛 襷ル曙語 螳 蟾朱 讀 螳 觜 蟾 螻殊企朱 覓朱Μ 螻 譟伎 蠍一ヾ Wifi 蠍一螻 讌 螻, 覈覦 蟆一レ朱 企 覿 蠍一 螳 蟯 螳 覓 誤磯穴骸 郁 譟伎 覈覦 狩螻 O2O 蟯 蠍一襦 螳 蟲豌危螻 覦 觜貊(Beancon) 企, 麹 iOS 蠍磯 iBeacon . [Apple, 譯殊碁, 讀蟠]
  • 14. 02 / eCommerce Market Changing レ 覲語 轟炎骸 觜 覲 レ 覲語 轟炎骸 觜 覲
  • 15. 02 eCommerce Market Changing Mobile Commerce Story Big-Bang Points for Online / Mobile B2C Service Super Useful Communication Narcissism Economical Benefit Time Killing
  • 16. 01 Overview / Tech Mobile Commerce Story 螳 譴 3螳讌 螳蟆 襤 Product Product Product 蟲 殊 狩 レ 螳 譴 3螳讌 螳豺 覦襦 , 螳蟆, 襤.
  • 17. 02 eCommerce Market Changing Mobile Commerce Story [1] 蟾 / 覓語 蠏手碓 谿覲 ル語, 瑚 ｸ (Point, Mileage) 覦覓語 (Point, Mileage) 覦一, CS 螳蟆, 襤 [1] Value Hierarchy Structure ! More Inside, More Powerful ! 襤磯 殊 譴 伎覃 覲覲レ 殊 ! 蟲 B2C 殊 狩覈一 れ 襤壱覲 襦, 螳蟆螻 蟆曙レ 螳 讓曙朱 覦 ! 螳蟆螻 蟆曙 谿覲螳 曙 蟆曙, 蠏 れ Circle Value 覦一 覓朱 / CS 煙朱 蟆曙 eCommerce Value Circle Teaory
  • 18. 02 eCommerce Market Changing Mobile Commerce Story 蟇磯襯 覲伎ロる 1谿 襤 覲企ゼ 襦, 螻 螳蟆 豺危 蟆曙 覯伎. 朱 襷 蟲 螳豬 蟆曙 覓伎覩誤襷 覦焔螳 讌企 覲企, 危 蟇磯 螳螳 螳 讌譴 蟲 覯襯 譬螻 螳蟆誤 蟆曙 讌譴. 螳蟆誤 蟆曙 豺危伎覃 覦一 , CS 朱 伎伎 襦れ 所 谿場 .
  • 19. 02 eCommerce Market Changing Mobile Commerce Story 2T WHY? Transaction 蟇磯襯 襴讌 Traffic 襴讌 eCommerce Marketing 殊 狩 襷貅 螳. 襷れ 願鍵 伎朱 觜讀れ 覈 襯 磯ゴ 豕譬 蟆郁骸螳 , 殊 狩 襷貅 豸°伎 覈 豢豢企慨覃 2螳讌襦 暑. 蟇磯襯 襴讌, 襴讌.
  • 20. 02 eCommerce Market Changing Mobile Commerce Story eCommerce Formula GMS UV 覦覓語 = x CT x CR Unique Visitor 螳螳 Customer Transaction 蟲襷れ Conversion Rate
  • 21. 02 eCommerce Market Changing Mobile Commerce Story 伎る朱 誤 SNS 伎 襴暑 觜り , 誤磯血 蟆暑豌 殊語 誤殊 蠏殊蟆 . 語伎襯 磯り 襷伎ろ伎る 蟆螻, 襷 企れ 蠏瑚姥 磯蟾 蟇郁鍵 蟯螻覃 讌螳 螳豺襦 襦 襴曙朱 螻 覈覃誤 觜り 蟆 蟆企. 蠏碁 螳 觜るれ 螻 レ覃 る磯れ螻, 蠏碁 伎る 瑚 13給, 蠏碁Μ螻 蟲伎 蠍一煙碁る 譯朱 螻糾朱 蟆 蟆企.
  • 22. 02 eCommerce Market Changing Mobile Commerce Story Like Narcissism Communication "企蟆 螳ロ 誤朱 讌 SNS 蟲伎 覈 磯轟元朱 覲危ｸ螻 . 麹 殊 覈覦 觜れ 觜覬 誤 譴 襯伎讀螻 貉るる貅伎 レ 觜 襦蟆 螳 蠏轟 . 蠏碁Μ螻 企 覦郁化朱 3C Pattern 轟 螳螻 ."
  • 23. 02 eCommerce Market Changing Mobile Commerce Story 3C Pattern Curation Communication Choice 3C (Curation - Communication - Choice) 螳誤 DB襦 伎 (貉豸) , 蠏碁Μ螻 觚 貉るる貅伎 牛 蟲襷()朱 伎伎 觜 蟲襷ろ :Darez UX Lab 危 (2013)
  • 24. 02 eCommerce Market Changing Mobile Commerce Story
  • 26. A I D M A Attention Interest Desire Memory Action AIDMA (Attention - Interest - Desire - Memory - Action) 旧 觜 蟲襷ろ 伎朱 螻 螻殊 危伎 蠍一 覩瑚記 蟆曙 襦る (1920)
  • 27. A I
  • 29. A I S A S Attention Interest Search Action Share AISAS (Attention - Interest - Search - Action - Share) - 誤磯血 蠏轟朱 觜 蟲襷 螻殊 蟯 襷貅 覿殊 覈 朱蓋蟯螻 伎 (2005 6 焔) AISAS (Attention - Interest - Search - Action - Share) 誤磯血 蠏轟朱 觜 蟲襷 螻殊 蟯 襷貅 覿殊 覈 朱蓋蟯螻 伎 (2005 6 焔)
  • 30. Attention+Interest +Search = Curation Action ! = Choice People Communication Brand Desire+Memory +Share = Communication
  • 31. Surprise me. Surprise you. Contact +82 2 541 7242 info@darez.kr www.darez.kr Copyrights 2014 :DAREZ All Rights Reserved.