際際滷

際際滷Share a Scribd company logo

Commercial appraisal

Download as PPTX, PDF
Abdul saleem
Abdul saleem

Example for Commercial appraisal Club house in MVP colony Vishakapatnam Facilities Residential township Hotel Construction cost Net income Cost benefit ratio Internam rate of return Branding Demand and Supply analysis

1 of 32
Download to read offline
PROJECT PLANNING AND MANAGMENT COMMERCIAL APPRISAL Submitted by: Saleem 2160400050 Dileep Kumar 2160400057 Hari Hara Kumar - 2160400044 Joseph Kumar 2160300049 Sathish Kumar 2160400048 Srikanth Kumar - 2160400059 Submitted to : Mr. Maqbool Ahmed sir
CLUB HOUSE IN MVP COLONY About city, population, connectivity, economic key drivers INTRODUCTION ABOUT THE SITE Catchment zones, townships near by, utilities SITE ASSESSMENT Proposed facilities and site area breakup PROPOSED FACILITIES Cost of the construction and benefits of the construction ECONOMICAL ASPECTS NPV IRR FINANCIAL ASPECTS Branding strategyBRANDING ResultCONCLUSION
NEED FOR THE PROJECT The main object is to attain general improvement of the city, construction of houses for removing slums and improvement of general sanitary condition to safeguard public health. In order to attain these conditions VUDA framed regulations, committed to provide recreational and conventional facilities to its residents. For undertaking investments on this scale, VUDA is seeking participation of private investors in this venture who will contribute financially as well as in the Operation and Management of its club facilities.
INTRODUCTION Visakhapatnam (also known as Vizag) is the largest city and "Financial Capital" of the Indian state of Andhra Pradesh. The city is the administrative headquarters of Visakhapatnam district and Eastern Naval Command. Vizag also known as the City of Destiny or termed by many as the Goa of East Coast in India is one of the oldest and richest in terms of its being, culture and heritage. Renowned for its tourist spots, industrial growth, Sea trade, Vizag is considered to be the commercial capital of coastal Andhra Pradesh. MVP Colony is an urban neighbourhood in the Indian city of Visakhapatnam. It is one of the upper-income areas of the city. The colony is divided into 12 sectors.
PROPOSED PROJECT & LOCATION Private organisation intends to develop, maintain and run a Club with Convention & Recreation Facility at A.P.G.O Colony in MVP Colony, situated beside national highway, 5 KM from Visakhapatnam central place. The project place is located in the centre of sector 4, offering perfect location which create and boost the demand for the recreational and conventional destinations. The place where club is proposed is known as sector 4, access to the subject site is considered favourable as it is close to city core as well Airport hence the location of the site also makes it quite favourable for hotel, recreation and convention. Club will be vital asset for the MVP colony.
16 Towards Chennai Connectivity and catchment area for the proposed project Towards srikakulam Satya sai nagar Seethamma dhara Dwaraka nagar Akkayya palem asilmetta Andhra pradesh HB colony Durga nagar MVP colony kailasagiri Visalakshi nagar Lawson bay colony siripuram Railway colony
Location Details Site location Sector4, MVP colony Total site area 0.8 acres Land use pattern Recreational Site morphology Type of land Plain, non-clayish, non-rocky land Surface elevation Level Soil nature Non-clayish (red soil) Water/sanitation availability Yes Power availability Yes Site neighbourhood Immediate vicinity Residential Area Approach road Road connecting from main road, National High Way 16 Total Area ofMVP Colony 486.79 acres
Connectivity and Linkages Visakhapatnam city occupies a strategic position on the national transport network, which includes national highway, broad gauge rail connectivity and air links with other important cities of the country. National Highway 16 passes through the city of Visakhapatnam, connecting the city Kolkata in West Bengal and the city Chennai in Tamil Nadu. The Visakhapatnam railway station is a well networked link and connects it to many railheads which fall on the Delhi- Chennai route. (6km away from selected site) The Visakhapatnam airport is well-connected with many major cities of the country like Delhi, Mumbai, Hyderabad and Chennai.(15km away from selected site)
DEMOGRAPHIC PROFILE The urban population of Visakhapatnam Municipal Limits was approximately 2.036 million in the year 2011.the population of the MVP colony is 87211 in the year of 2001 and then it is raised to 104866 in the year of 2011 at a growth rate of 20%. 0 20000 40000 60000 80000 100000 120000 2001 2011 population, 104866 AxisTitle population Source: census of India ECONOMIC CLASSIFICATION SEC A 50% of the CWEs are in executive positions or industrialists or businessmen. almost the members of the segment are either graduates or post graduates SEC B majority primarly employed at clercial and few as businessmen or shoip owners. SEC C majority of the people are employed at clercial or petty traders or as shop owners. SEC D & E majority of the people are unskilled workers
Economic Activities and Key Drivers The city is fast becoming one of the most important regional commercial and industrial centres for power, steel, cement, aluminium and coal industries. The city is also home for the wholesale markets of commodities like textiles, fruits, vegetables, grains, pharmaceuticals, timber, cattle and electrical goods. Metallurgical, chemical, agro based, mechanical and engineering industries are dominant in both large and small-scale sectors. Cottage industries like handloom, jewellery and wooden products also provide large scale employment opportunities and also because of the port there is a huge scope for employment opportunities and attracting the people from rural areas.
PRIMARY SITE ASSESSMENT Catchment zones Primary Catchment Zone Primary catchment zone will be MVP Colony, Vizag, Andhra Pradesh. This colony is developed by Greater Visakhapatnam Municipal Corporation in area of about 1.97 sq.km. As it was located in the A.P.G.O Colony, M.V.P colony high income peoples flow will be more to be expected. Secondary Catchment Zone Residential and commercial area like Pithapuram colony, MMTC colony, TPT Colony and other residential areas located neighbouring to this colony. Tourists flow will be considered as the Vishakhapatnam was well versed with tourism spots and the location of the project (Club House) was located at 5Km from the costal line.
Residential / Commercial Township There are lots of residential township are located from the distance of 5KM from proposed place of project. Details of which and distance is as described below Name of Residential Area Distance from Proposed Project (Km) Nature Pithapuram colony 1 Residential MMTC colony 3 Residential Seethammadhara 4 Residential Dwaraka nagar 3.5 Residential, commercial Beach road 3 Recreational, commercial R.K Beach 5.3 Recreational, commercial Andhra university 2 Educational Infrastructure Road The proposed site has been situated on NH16 is sufficient to ensure heavy traffic and connectivity with the other part of city hence proposed project will attract large number of travellers and users for lodging, restaurant and recreational purposes.
Utility Lines All utility lines (Electricity, telephone, Cable, Water supply, sewerage drainage etc) are available at the site. The road drainage system of the area is also in the planned manner. The water requirement proposes to have 80lpcd (avg). For hotel use which will be meet out from the own sources like tube well. Water Supply norms The site area equipped with Fibre optic cables and will have full access of communications. Extensive network of cellular phones is also envisaged. Telecommunication
RECOMMENDED FACILITY Convention/ Banquet This facility will focus not only on conventions and the domestic corporate market for their meeting and conference needs but will also cater to the multi-purpose local demands for weddings, festivals and other celebrations. This convention centre will be used as multi-purpose Conference cum Banquet hall, with high level of finishes, which would enable seating for 700 people in theatre style. Provisions in facilities program also take into account adequate pre-function space to support these events. Modern day convention facilities are designed and constructed in a manner that allows multipurpose use. For this retractable seating, divisibility, the ability to combine spaces, wireless systems. Vizag being a tourism, commercial and IT hub of Andhra Pradesh many conferences and international meeting can be attract to this place. This has been factored while arriving at the capacities.
Hotel Hotel with at least 10 rooms / keys be developed. In addition, the hotel should contain one full-service Restaurants (Specialty / Multi-Cuisine) and a banquet hall. Recreation The proposed project is located in the centre of residential area hence recreation activity specially Gym, Spa, Billiards and Swimming Pool etc will be most suitable. This place is surrounding by many residential, commercial areas and tourism places hence it will be attractive place for recreational activity. Reception/ Lobby Banquet Hall Restaurant Swimming Pool Party lawn along pool Basketball Court Commercial Place Conference Hall Gym, Spa, Billiards Party Hall Proposed Project Components:
CONSTRUCTION COST Category Area Rate Units Construction Cost Furniture cost Land cost 34848 3000 Rs/Sq.ft 1045.44 0 Open Parking 3000 1400 Rs/Sq.ft. 42.00 3.00 Convention centre 15000 900 Rs/Sq.ft. 135.00 5.00 Swimming pool 1100 2,000 Rs/Sq.ft. 22.00 0 Basket Ball 1250 400 Rs/Sq.ft. 5.00 0.10 Hotel 1750 2200 Rs/Sq.ft. 38.50 3.00 Commercial building 1000 1,500 Rs/Sq.ft. 15.00 1.00 landscaping 3048 700 Rs/Sq.ft. 21.33 0 Party Lawn along pool 2200 400 Rs/Sq.ft. 8.80 0.05 Utility 6500 800 Rs/Sq.ft. 52.00 0 Boundary wall 200 800 Rs/m 1.60 0 Total cost 1386.68 12.15 Miscellaneous Cost 5% 69.33 0.61 Final cost 1456.00980 12.76 1468.77 *(values in lakhs)
EMPLOYMENT DETAILS Convention hall 1 Party lawn Sports zone Commercial place Conference hall Billiards Construction 150 100 30 15 50 50 20 O & M 10 60 7 3 2 2 3 Note: 1= Banquet Hall, Restaurant, Hotel, Gym, Spa FINANCIAL FEASIBILITY First 2 years i.e., 2016-18 is taken as construction period We assume that yearly income has been increased by 1% for 30 years *(Values INR in lakhs)
Net income We assume that in the total cost 50% is for operating and maintaining purpose & 20% is for savings & remaining 30% is taken as profit operating and maintaining cost = 0.5*revenue Total cost = revenue + operating and maintaining cost Net income = revenue total cost Savings = 0.2* revenue Profit = 0.3* revenue *(Values INR in lakhs)
NPV We assume that discounting factor is 10%. NPV = discounting factor * net income For the year of 2045-46 (30th year) NPV =12.5 lakhs For 30 years the NPV value is positive i.e., 99.28 lakhs *(Values INR in lakhs) Ct = net cash inflow during the period t Co = total initial investment costs r = discount rate, and t = number of time periods OR
*(Values INR in lakhs)
As NPV of the project is positive, it shows the project is acceptable and viable at that location to the estimated expenditure and revenue. The NPV of this project is 99.28 lakhs is the absolute value, internal rate of return is not available. COST-BENEFIT RATIO 駒巨 = Present Value of Benefits Present value of Cost 駒巨 = 3869.88 1468.77 = 2.63 The BCR of the project being more than one, means that the investment in the project is worthwhile. INTERNAL RATE OF RETURN 腫 = ゐ ＄ + ＄ゐ ＄ゐ ＄ ゐ ＄ゐ ＄ゐ ＄ 腫 = 10 + 11 10 99.28 99.28 17.93 = 9.32% for this project the NPV would become zero if the internal rate of return is 9.32%. Thus It is evident that if the IRR or the discounting rate is less than 9.32s% , till then the project is financially *(Values INR in lacs)
Branding: Why? branding strategy helps establish a product within the market and to build a brand that will grow and mature. Depends on? Need of branding is depends on the availability and need of the products and services in that area. How you find? Based on the demand and supply, desires and need of the people.
How MVP is suitable? In MVP colony the hotels and function halls are very small with low ratings and prices are also high. There is no such recreational facilities. The majority of the residents are HIG. It is located nearer to the A.P.G.O colony. Well connected with road network easily accessible.
Demand and supply analysis: Hotel name room rate ROYAL FORT HOTEL 3008 PALM BEACH 3760 Hotel Budhil Park 2381 SHERATON VISAKHAPATNAM 5900 Function halls Rate/day Padmasree Function Hall 80000 ushodaya function hall 125000 Vamsi Function Halls 90000 52000 54000 56000 58000 60000 62000 64000 66000 2013 2014 57476 65272 foreign tourists 6640000 6660000 6680000 6700000 6720000 6740000 6760000 6780000 6800000 2013 2014 67006 75 67827 84 domestic tourists List of available function halls in the MVP colony List of available hotels in the MVP colony tourist inflow is very high in the vizag city because of its tourist attractions. Many foreigners are also coming to the city and they are searching for a facility where can feel free and enjoy the services.
Branding strategy Strategies are Strong Online Presence (and a Great Search Ranking!) Solid Marketing Deal Sites Advertisements and hoardings
1. Strong Online Presence (and a Great Search Ranking!) In this technological world everyone is depending on the smart phones for everything.in order to get noticed by people we have maintain good online presence.
Solid Marketing Social Media refers to online based communities through web sites like Twitter, Facebook, Pinterest and LinkedIn, as well as other participatory online communities. Online reviews are a major part of most restaurants digital presence. Newsletters and promotional emails.
Deal Sites Tie up with the online booking sites like goibibo, Oyo, make my trip etc...
Advertisements and hoardings Putting attractive hoardings at major junctions where people can see it.so that by mouth talk only itll become popular.
Maintenance Once it gets the fame we have to maintain the standards and quality then automatically by word of mouth only we can brand our project.
Conclusion: Based on the cost benefit ratio (i.e. >1),NPV(is positive), IRR(we can support that this project is viable in MVP colony.
Any queries????

More Related Content

Commercial appraisal

  • 1. PROJECT PLANNING AND MANAGMENT COMMERCIAL APPRISAL Submitted by: Saleem 2160400050 Dileep Kumar 2160400057 Hari Hara Kumar - 2160400044 Joseph Kumar 2160300049 Sathish Kumar 2160400048 Srikanth Kumar - 2160400059 Submitted to : Mr. Maqbool Ahmed sir
  • 2. CLUB HOUSE IN MVP COLONY About city, population, connectivity, economic key drivers INTRODUCTION ABOUT THE SITE Catchment zones, townships near by, utilities SITE ASSESSMENT Proposed facilities and site area breakup PROPOSED FACILITIES Cost of the construction and benefits of the construction ECONOMICAL ASPECTS NPV IRR FINANCIAL ASPECTS Branding strategyBRANDING ResultCONCLUSION
  • 3. NEED FOR THE PROJECT The main object is to attain general improvement of the city, construction of houses for removing slums and improvement of general sanitary condition to safeguard public health. In order to attain these conditions VUDA framed regulations, committed to provide recreational and conventional facilities to its residents. For undertaking investments on this scale, VUDA is seeking participation of private investors in this venture who will contribute financially as well as in the Operation and Management of its club facilities.
  • 4. INTRODUCTION Visakhapatnam (also known as Vizag) is the largest city and "Financial Capital" of the Indian state of Andhra Pradesh. The city is the administrative headquarters of Visakhapatnam district and Eastern Naval Command. Vizag also known as the City of Destiny or termed by many as the Goa of East Coast in India is one of the oldest and richest in terms of its being, culture and heritage. Renowned for its tourist spots, industrial growth, Sea trade, Vizag is considered to be the commercial capital of coastal Andhra Pradesh. MVP Colony is an urban neighbourhood in the Indian city of Visakhapatnam. It is one of the upper-income areas of the city. The colony is divided into 12 sectors.
  • 5. PROPOSED PROJECT & LOCATION Private organisation intends to develop, maintain and run a Club with Convention & Recreation Facility at A.P.G.O Colony in MVP Colony, situated beside national highway, 5 KM from Visakhapatnam central place. The project place is located in the centre of sector 4, offering perfect location which create and boost the demand for the recreational and conventional destinations. The place where club is proposed is known as sector 4, access to the subject site is considered favourable as it is close to city core as well Airport hence the location of the site also makes it quite favourable for hotel, recreation and convention. Club will be vital asset for the MVP colony.
  • 6. 16 Towards Chennai Connectivity and catchment area for the proposed project Towards srikakulam Satya sai nagar Seethamma dhara Dwaraka nagar Akkayya palem asilmetta Andhra pradesh HB colony Durga nagar MVP colony kailasagiri Visalakshi nagar Lawson bay colony siripuram Railway colony
  • 7. Location Details Site location Sector4, MVP colony Total site area 0.8 acres Land use pattern Recreational Site morphology Type of land Plain, non-clayish, non-rocky land Surface elevation Level Soil nature Non-clayish (red soil) Water/sanitation availability Yes Power availability Yes Site neighbourhood Immediate vicinity Residential Area Approach road Road connecting from main road, National High Way 16 Total Area ofMVP Colony 486.79 acres
  • 8. Connectivity and Linkages Visakhapatnam city occupies a strategic position on the national transport network, which includes national highway, broad gauge rail connectivity and air links with other important cities of the country. National Highway 16 passes through the city of Visakhapatnam, connecting the city Kolkata in West Bengal and the city Chennai in Tamil Nadu. The Visakhapatnam railway station is a well networked link and connects it to many railheads which fall on the Delhi- Chennai route. (6km away from selected site) The Visakhapatnam airport is well-connected with many major cities of the country like Delhi, Mumbai, Hyderabad and Chennai.(15km away from selected site)
  • 9. DEMOGRAPHIC PROFILE The urban population of Visakhapatnam Municipal Limits was approximately 2.036 million in the year 2011.the population of the MVP colony is 87211 in the year of 2001 and then it is raised to 104866 in the year of 2011 at a growth rate of 20%. 0 20000 40000 60000 80000 100000 120000 2001 2011 population, 104866 AxisTitle population Source: census of India ECONOMIC CLASSIFICATION SEC A 50% of the CWEs are in executive positions or industrialists or businessmen. almost the members of the segment are either graduates or post graduates SEC B majority primarly employed at clercial and few as businessmen or shoip owners. SEC C majority of the people are employed at clercial or petty traders or as shop owners. SEC D & E majority of the people are unskilled workers
  • 10. Economic Activities and Key Drivers The city is fast becoming one of the most important regional commercial and industrial centres for power, steel, cement, aluminium and coal industries. The city is also home for the wholesale markets of commodities like textiles, fruits, vegetables, grains, pharmaceuticals, timber, cattle and electrical goods. Metallurgical, chemical, agro based, mechanical and engineering industries are dominant in both large and small-scale sectors. Cottage industries like handloom, jewellery and wooden products also provide large scale employment opportunities and also because of the port there is a huge scope for employment opportunities and attracting the people from rural areas.
  • 11. PRIMARY SITE ASSESSMENT Catchment zones Primary Catchment Zone Primary catchment zone will be MVP Colony, Vizag, Andhra Pradesh. This colony is developed by Greater Visakhapatnam Municipal Corporation in area of about 1.97 sq.km. As it was located in the A.P.G.O Colony, M.V.P colony high income peoples flow will be more to be expected. Secondary Catchment Zone Residential and commercial area like Pithapuram colony, MMTC colony, TPT Colony and other residential areas located neighbouring to this colony. Tourists flow will be considered as the Vishakhapatnam was well versed with tourism spots and the location of the project (Club House) was located at 5Km from the costal line.
  • 12. Residential / Commercial Township There are lots of residential township are located from the distance of 5KM from proposed place of project. Details of which and distance is as described below Name of Residential Area Distance from Proposed Project (Km) Nature Pithapuram colony 1 Residential MMTC colony 3 Residential Seethammadhara 4 Residential Dwaraka nagar 3.5 Residential, commercial Beach road 3 Recreational, commercial R.K Beach 5.3 Recreational, commercial Andhra university 2 Educational Infrastructure Road The proposed site has been situated on NH16 is sufficient to ensure heavy traffic and connectivity with the other part of city hence proposed project will attract large number of travellers and users for lodging, restaurant and recreational purposes.
  • 13. Utility Lines All utility lines (Electricity, telephone, Cable, Water supply, sewerage drainage etc) are available at the site. The road drainage system of the area is also in the planned manner. The water requirement proposes to have 80lpcd (avg). For hotel use which will be meet out from the own sources like tube well. Water Supply norms The site area equipped with Fibre optic cables and will have full access of communications. Extensive network of cellular phones is also envisaged. Telecommunication
  • 14. RECOMMENDED FACILITY Convention/ Banquet This facility will focus not only on conventions and the domestic corporate market for their meeting and conference needs but will also cater to the multi-purpose local demands for weddings, festivals and other celebrations. This convention centre will be used as multi-purpose Conference cum Banquet hall, with high level of finishes, which would enable seating for 700 people in theatre style. Provisions in facilities program also take into account adequate pre-function space to support these events. Modern day convention facilities are designed and constructed in a manner that allows multipurpose use. For this retractable seating, divisibility, the ability to combine spaces, wireless systems. Vizag being a tourism, commercial and IT hub of Andhra Pradesh many conferences and international meeting can be attract to this place. This has been factored while arriving at the capacities.
  • 15. Hotel Hotel with at least 10 rooms / keys be developed. In addition, the hotel should contain one full-service Restaurants (Specialty / Multi-Cuisine) and a banquet hall. Recreation The proposed project is located in the centre of residential area hence recreation activity specially Gym, Spa, Billiards and Swimming Pool etc will be most suitable. This place is surrounding by many residential, commercial areas and tourism places hence it will be attractive place for recreational activity. Reception/ Lobby Banquet Hall Restaurant Swimming Pool Party lawn along pool Basketball Court Commercial Place Conference Hall Gym, Spa, Billiards Party Hall Proposed Project Components:
  • 16. CONSTRUCTION COST Category Area Rate Units Construction Cost Furniture cost Land cost 34848 3000 Rs/Sq.ft 1045.44 0 Open Parking 3000 1400 Rs/Sq.ft. 42.00 3.00 Convention centre 15000 900 Rs/Sq.ft. 135.00 5.00 Swimming pool 1100 2,000 Rs/Sq.ft. 22.00 0 Basket Ball 1250 400 Rs/Sq.ft. 5.00 0.10 Hotel 1750 2200 Rs/Sq.ft. 38.50 3.00 Commercial building 1000 1,500 Rs/Sq.ft. 15.00 1.00 landscaping 3048 700 Rs/Sq.ft. 21.33 0 Party Lawn along pool 2200 400 Rs/Sq.ft. 8.80 0.05 Utility 6500 800 Rs/Sq.ft. 52.00 0 Boundary wall 200 800 Rs/m 1.60 0 Total cost 1386.68 12.15 Miscellaneous Cost 5% 69.33 0.61 Final cost 1456.00980 12.76 1468.77 *(values in lakhs)
  • 17. EMPLOYMENT DETAILS Convention hall 1 Party lawn Sports zone Commercial place Conference hall Billiards Construction 150 100 30 15 50 50 20 O & M 10 60 7 3 2 2 3 Note: 1= Banquet Hall, Restaurant, Hotel, Gym, Spa FINANCIAL FEASIBILITY First 2 years i.e., 2016-18 is taken as construction period We assume that yearly income has been increased by 1% for 30 years *(Values INR in lakhs)
  • 18. Net income We assume that in the total cost 50% is for operating and maintaining purpose & 20% is for savings & remaining 30% is taken as profit operating and maintaining cost = 0.5*revenue Total cost = revenue + operating and maintaining cost Net income = revenue total cost Savings = 0.2* revenue Profit = 0.3* revenue *(Values INR in lakhs)
  • 19. NPV We assume that discounting factor is 10%. NPV = discounting factor * net income For the year of 2045-46 (30th year) NPV =12.5 lakhs For 30 years the NPV value is positive i.e., 99.28 lakhs *(Values INR in lakhs) Ct = net cash inflow during the period t Co = total initial investment costs r = discount rate, and t = number of time periods OR
  • 20. *(Values INR in lakhs)
  • 21. As NPV of the project is positive, it shows the project is acceptable and viable at that location to the estimated expenditure and revenue. The NPV of this project is 99.28 lakhs is the absolute value, internal rate of return is not available. COST-BENEFIT RATIO 駒巨 = Present Value of Benefits Present value of Cost 駒巨 = 3869.88 1468.77 = 2.63 The BCR of the project being more than one, means that the investment in the project is worthwhile. INTERNAL RATE OF RETURN 腫 = ゐ ＄ + ＄ゐ ＄ゐ ＄ ゐ ＄ゐ ＄ゐ ＄ 腫 = 10 + 11 10 99.28 99.28 17.93 = 9.32% for this project the NPV would become zero if the internal rate of return is 9.32%. Thus It is evident that if the IRR or the discounting rate is less than 9.32s% , till then the project is financially *(Values INR in lacs)
  • 22. Branding: Why? branding strategy helps establish a product within the market and to build a brand that will grow and mature. Depends on? Need of branding is depends on the availability and need of the products and services in that area. How you find? Based on the demand and supply, desires and need of the people.
  • 23. How MVP is suitable? In MVP colony the hotels and function halls are very small with low ratings and prices are also high. There is no such recreational facilities. The majority of the residents are HIG. It is located nearer to the A.P.G.O colony. Well connected with road network easily accessible.
  • 24. Demand and supply analysis: Hotel name room rate ROYAL FORT HOTEL 3008 PALM BEACH 3760 Hotel Budhil Park 2381 SHERATON VISAKHAPATNAM 5900 Function halls Rate/day Padmasree Function Hall 80000 ushodaya function hall 125000 Vamsi Function Halls 90000 52000 54000 56000 58000 60000 62000 64000 66000 2013 2014 57476 65272 foreign tourists 6640000 6660000 6680000 6700000 6720000 6740000 6760000 6780000 6800000 2013 2014 67006 75 67827 84 domestic tourists List of available function halls in the MVP colony List of available hotels in the MVP colony tourist inflow is very high in the vizag city because of its tourist attractions. Many foreigners are also coming to the city and they are searching for a facility where can feel free and enjoy the services.
  • 25. Branding strategy Strategies are Strong Online Presence (and a Great Search Ranking!) Solid Marketing Deal Sites Advertisements and hoardings
  • 26. 1. Strong Online Presence (and a Great Search Ranking!) In this technological world everyone is depending on the smart phones for everything.in order to get noticed by people we have maintain good online presence.
  • 27. Solid Marketing Social Media refers to online based communities through web sites like Twitter, Facebook, Pinterest and LinkedIn, as well as other participatory online communities. Online reviews are a major part of most restaurants digital presence. Newsletters and promotional emails.
  • 28. Deal Sites Tie up with the online booking sites like goibibo, Oyo, make my trip etc...
  • 29. Advertisements and hoardings Putting attractive hoardings at major junctions where people can see it.so that by mouth talk only itll become popular.
  • 30. Maintenance Once it gets the fame we have to maintain the standards and quality then automatically by word of mouth only we can brand our project.
  • 31. Conclusion: Based on the cost benefit ratio (i.e. >1),NPV(is positive), IRR(we can support that this project is viable in MVP colony.