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Advertising is a form of communication used to encourage audiences to take actions regarding commercial offerings. Most commonly, the goal is to influence consumer behavior and increase consumption of products or services through branding and repetition of images or names. While advertising can enable economic growth, it is not without social costs and criticism. Critics argue that advertising occupies public spaces, increasingly invades private life, uses psychological pressure, and is difficult to distinguish from information. Spending on advertising in 2010 was estimated at $142.5 billion in the US and $467 billion worldwide.
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Public relations involves maintaining favorable relationships between an organization and the public through strategic communications, media relations, and crisis communications. Publicity is a form of promotion that creates brand awareness through non-paid media coverage. Some key differences are that publicity is not under the control of the organization and intends to create public awareness, while public relations is a paid communication tool controlled by the organization to gain public attention. Public relations and publicity can both be important for building an organization's credibility and promoting its brand in a cost-effective manner.Integrated marketing communication unit 1prof dr kanchan.pptx
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This document provides an introduction to advertisements. It defines advertisements as messaging tools used by companies to persuade target markets to buy products or services. Advertisements appeal to wide audiences by being straightforward. Effective ads depend on creative ideas and processes to develop messages that target intended markets. Successfully placing ads in media strategically and evaluating performance ensures they reach likely purchasers. The document also discusses the social, economic, and legal implications of advertisements and how to set objectives and select campaigns.Integrated marketing communication unit 1prof dr kanchan.pptx
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This document provides an introduction to advertisements. It defines advertisements as messaging tools used by companies to persuade target markets to buy products or services. Advertisements appeal to wide audiences by being straightforward. Effective ads depend on creative ideas and processes to develop messages that target intended markets. Successfully placing ads in media strategically and evaluating performance ensures they reach likely purchasers. The document also discusses the social, economic, and legal implications of advertisements and how to set objectives and select campaigns.Changing attitudes of consumers through emotional advertising
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Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.Public relation ppt 
Public relation ppt A A
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The document discusses public relations, including its definition, objectives, tools, and importance. Some key points include:
- Public relations involves managing communication between an organization and its key audiences to build favorable relationships. It aims to influence perception through earned media rather than paid advertising.
- Objectives of PR include building product awareness, creating interest, and informing the public. Tools include media relations, social media, brochures, events, and newsletters.
- PR is important for building a brand image, capitalizing on opportunities, promoting brand values, and strengthening community relations. It provides credibility through third-party endorsement.Commercial break
- 2. Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. = Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. Tv magazine Newspaper advertise
- 3. Advertising messages are usually paid for by sponsors and viewed via various traditional media. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide.
- 4. While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they have become a major nuisance to users of these services, as well as being a financial burden on internet service providers.
- 5. Critics can refer to advertising's audio-visual aspects. As advertising has become prevalent in modern society, it is increasingly being criticized. Advertising occupies public space and more and more invades the private sphere of people.
- 6. Advertising and information are increasingly hard to distinguish from each other. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently uses psychological pressure on the intended consumer, which may be harmful. (for example, appealing to feelings of inadequacy)
- 7. Reference Naver blogs 1. http://blog.naver.com/lovetoy69?Redirect=Log&logNo=120159061507 2. http://cafe.naver.com/kmuadcre5/34 3. http://cafe.naver.com/targetcoms/10 4. http://cafe.naver.com/youhakcamp/294977 Naver encyclopedia Wikypedia http://ko.wikipedia.org/wiki/Criticism_of_advertising