The document discusses various persuasive techniques used in advertising including bandwagon appeals, repetition, testimonials, emotional appeals, humor, and rhetorical questions. It provides examples of each technique and notes that advertisers aim to use the most appropriate technique based on their target audience and purpose.
2. What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view
26. Fun Facts Advertisers spend over $450 billion a year on advertising. The average cost for Super Bowl ads is $3 million per 30 second spot. The average person sees about 5,000 advertisements a day. -http://enterpriseinnovator.com/index.php?articleID=5660§ionID=269 -http://www.kpsplocal2.com/mostpopular/story/How-Much-Does-a-Super-Bowl-Commercial-Cost-in-2011/S2uG5_sZbkKEGDEVIYVUrA.cspx -http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all
27. Making Connections Which ad stuck out to you? Which ad had the most emotional appeal? What ad has influenced you to make a purchase?
28. Reflection Persuasion is all around you In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way?