The document provides guidance on building an engagement and communications plan for a college alumni class by fostering ongoing community between reunions, sharing news and stories of interest to classmates, and utilizing various communication channels like newsletters, websites, social media, and personal outreach on a regular rhythm. It suggests focusing communications on topics like college updates, classmate milestones, and events while being creative, soliciting input, and budget conscious.
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1. Building an Engagement & Communications PlanLindsay Theile 04Danielle Germain 93Cynthia Reed 80
4. Creates new connections between classmates and the collegeWhat to communicate?What interests your class?News about the college / Alumnae AssociationStories about classmatesClass events (mini reunions, etc.)Milestones (first class baby, first class alumnae daughter, granddaughter, etc.)
