際際滷

際際滷Share a Scribd company logo
Allen Mayuga
 Communication practices define the brand
through:
 Having appeal
 Being professional
 Relating to its audience
 The appeal of an article is defined through
its image.
 The majority of viewers of articles and
advertisers focus solely on pictures and audio
at first glance.
According to WMG, 90%
of information that
comes into the brain is
visual
Seeing large fonts and
pictures make the article
more appealing and
make viewers want to
read it
 Through internal and external documents,
companies, like Auntie Annes, are able to
create an image that makes them more
dependable and reliable.
 Professionalism allows for people to be in
good hands.
 Professional communication creates a sense
of trust between consumer and producer.
 According to careerplanning.com, skills that
define professionalism consists of:
 Being punctual
 Having a good attitude
 Dressing appropriately
 Respecting boundaries
 Offering assistance
 Assuming responsibility
 Being honest
 Communicating via media allows for any user
to stumble across which makes it imperative
that communication is put at the lowest
degree.
 By this, it means that the communication is
simple enough that it is relatable to the
largest audience that it has.
 Auntie Annes has joined each of the popular
social media, including FaceBook, Twitter,
Pinterest, YouTube, and Instagram
 This allows for the company to expand its
network and socialize with a younger age
group that it was not as connected to
previously.
Three Fold Philosophy
Three Parts of
Communicating a Brand
 Fresh, golden brown
pretzels
 Clean store
 Friendly, courteous
customer service
Having appeal
Being professional
Relating to its audience

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Communicating creatively with your brand

  • 2. Communication practices define the brand through: Having appeal Being professional Relating to its audience
  • 3. The appeal of an article is defined through its image. The majority of viewers of articles and advertisers focus solely on pictures and audio at first glance.
  • 4. According to WMG, 90% of information that comes into the brain is visual Seeing large fonts and pictures make the article more appealing and make viewers want to read it
  • 5. Through internal and external documents, companies, like Auntie Annes, are able to create an image that makes them more dependable and reliable. Professionalism allows for people to be in good hands. Professional communication creates a sense of trust between consumer and producer.
  • 6. According to careerplanning.com, skills that define professionalism consists of: Being punctual Having a good attitude Dressing appropriately Respecting boundaries Offering assistance Assuming responsibility Being honest
  • 7. Communicating via media allows for any user to stumble across which makes it imperative that communication is put at the lowest degree. By this, it means that the communication is simple enough that it is relatable to the largest audience that it has.
  • 8. Auntie Annes has joined each of the popular social media, including FaceBook, Twitter, Pinterest, YouTube, and Instagram This allows for the company to expand its network and socialize with a younger age group that it was not as connected to previously.
  • 9. Three Fold Philosophy Three Parts of Communicating a Brand Fresh, golden brown pretzels Clean store Friendly, courteous customer service Having appeal Being professional Relating to its audience