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Communicating In A Hyperconnected WorldWorking With Gen X/Y Clients
We Are Hyperconnected!Huge OpportunitiesGiant RisksLots of “blue ocean”
HyperconnectedOpportunitesThe risks are large…why bother?What do you enjoy most about what you do?You’ll be able to giver better advice, more quickly, at a lower cost and with a greater degree of accuracy!Allows computers to do what they do well: crunch numbers, reconcile, calculateWe get to do what humans are designed to do – communicate and relate with one another!
Hyperconnected OpportunitiesClaim your niche – be the expertNetwork like never beforeAttend conferences from your desk
Communication In The Financial Planning Practice – The Past 30 YearsTelephonePostEmailPrinted materialsLarge, printed plans
Communication At Light SpeedEmail still exists…but on life supportInstant messaging and text messagingFacebookTwitterLinkedInGoogle+Blogs & VlogsElectronic newslettersSkype, Google Chat, etc…
Communication At Light SpeedThe new paradigm – instant, real-time communicationSource - Pew Internet & American Life Project http://www.pewinternet.org/Reports/2011/Social-Networking-Sites/Report.aspx?view=all
The New ParadigmFacebookPersonal profileCompany pagesFacebook adsMajor changesFacebook has a poor transparency & privacy track record!
The New ParadigmTwitter@nathangehringRTDM#hashtagsYES…YOU CAN GET CLIENTS!!!
The New ParadigmLinkedInThe advisor’s network of choiceFollow companiesLinkedIn targeted ads
The New ParadigmInstant MessagingMillenials & Gen YAutomated meeting confirmation
The New ParadigmBlogs & VlogsWordpressBloggerYouTube
The New ParadigmElectronic NewslettersMailChimpConstant Contact
Paper? Not For Gen YGame ChangersMobile devices and tabletsHigh-speed wireless access
Paper? Not For Gen YElectronic Signature SolutionsDocuSignOthers
Paper? Not For Gen YCloud-based solutionsCRMFinancial planning softwareInvestment management software
The C Word…ComplianceArchiving & Monitoring SolutionsArchoviSmarshBackupify
The C Word…ComplianceDue DiligenceData securityClient privacy
The C Word…Compliance	FINRA Reg. Notice 11-39SEC remains fuzzy
The Payoff… It’s All Integrated!You’ll be able to giver better advice, more quickly, at a lower cost and with a greater degree of accuracy!New marketing opportunities at lower cost.Claim your space as an expertNetworking happens continuously
The Payoff – A Small Example
FinCommunicating In A Hyperconnected World as presented at the FPA Northeast Wisconsin Annual Symposium 2011-10-06Nathan Gehring, CFP?@nathangehringwww.myfirstfinancialplanner.com
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Communicating In A Hyperconnected World

Editor's Notes

  • #6: Communicating with clients, prospects and other professionals had changed very little over the past three decades. Other than the introduction of email, we continued to communicate in the past decade no different than in the 80s. The past 5 years have brought dramatic change to the way we communicate, change that offers tremendous opportunity for those who chose to embrace it.
  • #7: Even email is beginning to wane in importance. It is being replaced by newer, more instant, shorter form communication. IM & texts, particularly for younger individuals.
  • #8: This is the new paradigm. Gen X and Gen Y want to communicate instantly and in real-time. Electronic communications are becoming more similar to face-to-face discussions than long written communications.
  • #9: Facebook is the biggest, most ubiquitous social media communication platform right now with over 700M users. Facebook can make a great marketing and advertising platform. Creating a fan page for your company is a great place to begin on Facebook. It is very simple to create an instant presence, can offer you space to write and engage prospects and help legitimize your firm. Anecdotally, Facebook ads can be tremendously powerful. Facebook ads can point to either your Facebook page or to any other external URL e.g. your website or blog. Two caveats to Facebook 1) Facebook has recently rolled out major changes to its platform. It’s not quite clear what the impact of these changes will be & 2) Facebook has a poor privacy track record. It may not be an ideal platform for actually communicating with clients and prospects directly.
  • #10: Twitter…high impact, high engagement and highly leveragable platform. It may be ultimate networking platform. Personally, it has been the highest impact platform. Twitter has 4 basics forms of communication, 1) Public messages (show up with in other’s timelines who follow you) 2)RTs (retweets) are the basic sharing mechanism and the tool that makes something go viral. When someone sends a public message, anybody else can retweet that message on to all their followers 3)DMs (direct messages) are private messages from one person to another. Individuals must follow one another, & 4)#hashtagsYes…you can get clients! As an example, I personally know one planner who uses Twitter as his primary lead generation tool. He spends a good amount of time tracking local discussions and following local individuals. When someone asks a question about anything he can answer (financial or not), he offers his input. He is not actively pitching his services in this process, but simply building a network of people interested in things he is also interested in.