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COMMUNICATING
IN 2 MINUTES
COMMUNICATING
IN 2 MINUTES
COMMUNICATING
         IN 2 MINUTES
      David Moore                    Sebastianna Skalisky
Senior Web Communication Developer    Web Communication Designer
COMMUNICATING
 IN 2 MINUTES

  Moore &
  sskalisk
A New Crime drama coming this fall to FX
A New Crime drama coming this fall to FX
Communicating in-2-minutes
CONTENT
FIRST
Designers may no longer control the
        visual experience.




       Jeffrey Zeldman - 2012
        Web Standards Pioneer
Designers may no longer control the
        visual experience.
    (And maybe we never did.)




       Jeffrey Zeldman - 2012
        Web Standards Pioneer
Communicating in-2-minutes
Communicating in-2-minutes
Communicating in-2-minutes
Communicating in-2-minutes
Communicating in-2-minutes
Communicating in-2-minutes
Communicating in-2-minutes
How long will users stay on a Web
      page before leaving?



  NOT LONG
How long will users stay on a Web
      page before leaving?



2012: 806,074
 approx. 1-10 seconds
Communicating in-2-minutes
RIGHT
RIGHT User
RIGHT
RIGHT Content
RIGHT
RIGHT Time
By 2015 more U.S. Internet users will access
the Internet through mobile devices than
through PCs or other wireline devices.

             http://www.idc.com/getdoc.jsp?containerId=prUS23028711
Losing 80% of your screen space forces you
to focus...You need to know what matters
most.
                   Luke Wroblewski - 2010
                         http://www.lukew.com/ff/entry.asp?1117
START NOW
START NOW
START NOW
Put Your Content First.
START NOW
Put Your Content First.

 Audit Your Content.
START NOW
  Put Your Content First.

   Audit Your Content.

Regularly Review Content.
If you had 2 minutes*
TO COMMUNICATE
    what would you say?
*12 times longer than 58.61% of visitors spend on pages at haverford.edu

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Communicating in-2-minutes

Editor's Notes

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