The document discusses communicating effectively in 2 minutes or less. It notes that website visitors typically only spend 1-10 seconds on a page before leaving. As mobile device usage increases, there is less screen space forcing users to focus only on the most important content. The document advocates putting content first, auditing existing content, and regularly reviewing content to ensure the most vital information can be conveyed in a short time.
26. By 2015 more U.S. Internet users will access
the Internet through mobile devices than
through PCs or other wireline devices.
http://www.idc.com/getdoc.jsp?containerId=prUS23028711
27. Losing 80% of your screen space forces you
to focus...You need to know what matters
most.
Luke Wroblewski - 2010
http://www.lukew.com/ff/entry.asp?1117