Communicating research. Lessons from advertising and journalism
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This document discusses strategies for effectively communicating research findings to broader audiences. It provides tips on moving from simply presenting information to fostering more discussion and debate around knowledge creation. Specific strategies mentioned include using plain language, storytelling, open access approaches, and social media to engage audiences and facilitate two-way knowledge exchange. The goal is to get research out of academic silos and ensure it has real-world impact and relevance.
Communicating research. Lessons from advertising and journalism
- 1. Communicating research: lessons from advertising and journalism Webinar for UNESCO Child and Family Research Centre, Galway Vivien Moffat and Ian Watson
- 2. from information telling to debate and discussion as central elements in knowledge creation and exchange Iriss Strategy 2015-18
- 4. Evidence into practice The art of explanation Writing in plain English Story telling Open access Social media
- 6. We Learn . . 10% of what we read 20% of what we hear 30% of what we see 50% of what we see and hear 70% of what we discuss 80% of what we experience 95% of what we teach others http://www.nickmilton.com/2014/10/why-knowledge-transfer-through.html#ixzz3rlP0Hpr8
- 7. This is x 14 more effective than
- 10. We know how to create great web-based multimedia and we have a pretty good grasp of social media. But we are looking for someone with original and inventive ideas to d Were aiming to design media and messages as a single integrated pr Could you be our Creative in Residence? Creative in Residence
- 11. Who What What is your audience? do you want them to hear? do you want them to do?
- 12. Knowledge Skills Culture / EnvironmentMotivation Action Mapping
- 15. Knowledge Skills Culture / EnvironmentMotivation
- 17. I thought this person centred stuff was bonkers but now I can see how we could do it - GP on project team
- 18. One minute of speech = 150 words Three minute film = 450 words
- 19. Plain English Clarity of writing follows clarity of thought. So think what you want to say, then say it as simp Economist style guide
- 20. Do not imagine you can disguise the absence of t long words stale metaphors empty jargon of academics Economist style guide
- 22. due to the fact that because in conjunction with and with the minimum delay quickly with regard to about Plain language
- 27. Open Access
- 31. traditional route to publication remains important many years before a researcher gets feedback, in the form of citations blogging can deliver immediate feedback and can help measure impact Fergus McNeil, Professor of Criminology and Social Work at the University of Glasgow
- 32. Research is a tangled, messy and complicated process sharing the experience of this journey not only aids reflection and learning for the blogger, but also helps readers learn from the experience too
- 33. to make a difference I need to produce high quality research that is relevant, useful and accessible to my audience. I certainly dont want my research gathering dust in some far corner of a university library
- 34. Social Media collaborative practice and knowledge exchange r web-based digital media offers so much potentia
- 38. Experiential Not learned or taught Social Media
Editor's Notes
- #29: Which brings us to Research Unbound - our contribution to to this process. Inspired partly by Gary Hall, its both a website and campaign. Built on Wordpress were encouraging researchers to be open and share. And to understand that its really quite easy to set up a blog. And if you start on Research Unbound you can move your blog whenever you like. 13 Publications
- #32: Nina Vaswani http://raisingyouthjustice.org/2014/02/26/research-unbound/
- #33: Here are what some researchers said at the launch of RU Nina Vaswani - Centre for Youth and Criminal Justice, Strathclyde Uni http://raisingyouthjustice.org/2014/02/26/research-unbound/
- #34: Nina Vaswani http://raisingyouthjustice.org/2014/02/26/research-unbound/