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Communicating Your School's Value from the Inside

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Estrela Consulting
Estrela Consulting

The document discusses communicating a school's value from within the institution. It suggests that everyone at the school, from administrators to teachers to staff to students, can represent the school and its mission to the outside community. It provides examples of how the school involved the whole community, such as by distributing the mission statement and marketing materials to all staff and recognizing student accomplishments. The goal is to empower everyone at the school to positively represent its values to promote the institution.

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Communicating Your Schools Value from the Inside Kristina Dooley - Director of Admission and Marketing Andrews Osborne Academy, OH
Discussion Agenda Welcome & Protocol Setting the Context 15 minutes, Leader Facilitated Group Discussion 45 minutes Review & Identification of Key Points 10 minutes
Discussion Protocol FOCUS on essential topic questions CONTRIBUTE your thinking and experience CONNECT ideas LISTEN for patterns, insights, deeper questions
SETTING THE CONTEXT
Lets Begin With a Few Questions Who is on your schools Marketing Team? Who at your school can contribute press-worthy material? Who are your school spokespeople? Who represents your school at community events? Who at your school can recite your mission statement?
Answers Head of School Director of Admission Communication Director Dean of Students Academic Dean Faculty Board of Trustees Houseparents Maintenance Department Bus Drivers Director of Development Food Service Providers Business Office Staff Coaches Housekeeping Staff Parents Students Alumni Grandparents EVERYONE!
School-wide Communication @ AOA Mission Statement Laminated copy in each classroom / office Included in each staff email signature Admission Statistics Monthly Report Emailed Quick Facts distributed each semester Marketing Material Distribution All staff receive copies of new materials / invitations News articles hung in faculty lounge Apparel / Name Tags / Business Cards
Student Recognition
Social Advocacy
Media Influence
Faculty Expertise
Dual Messages
GROUP DISCUSSION
REVIEW & IDENTIFICATION OF KEY POINTS
Contact Information Kristina Dooley Andrews Osborne Academy [email_address] 440-942-3606

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Communicating Your School's Value from the Inside

  • 1. Communicating Your Schools Value from the Inside Kristina Dooley - Director of Admission and Marketing Andrews Osborne Academy, OH
  • 2. Discussion Agenda Welcome & Protocol Setting the Context 15 minutes, Leader Facilitated Group Discussion 45 minutes Review & Identification of Key Points 10 minutes
  • 3. Discussion Protocol FOCUS on essential topic questions CONTRIBUTE your thinking and experience CONNECT ideas LISTEN for patterns, insights, deeper questions
  • 5. Lets Begin With a Few Questions Who is on your schools Marketing Team? Who at your school can contribute press-worthy material? Who are your school spokespeople? Who represents your school at community events? Who at your school can recite your mission statement?
  • 6. Answers Head of School Director of Admission Communication Director Dean of Students Academic Dean Faculty Board of Trustees Houseparents Maintenance Department Bus Drivers Director of Development Food Service Providers Business Office Staff Coaches Housekeeping Staff Parents Students Alumni Grandparents EVERYONE!
  • 7. School-wide Communication @ AOA Mission Statement Laminated copy in each classroom / office Included in each staff email signature Admission Statistics Monthly Report Emailed Quick Facts distributed each semester Marketing Material Distribution All staff receive copies of new materials / invitations News articles hung in faculty lounge Apparel / Name Tags / Business Cards
  • 14. REVIEW & IDENTIFICATION OF KEY POINTS
  • 15. Contact Information Kristina Dooley Andrews Osborne Academy [email_address] 440-942-3606