Communication
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This document summarizes key aspects of business communication and persuasion techniques. It discusses the three modes of persuasion: ethos, which emphasizes a speaker's credibility; pathos, which uses emotion to persuade; and logos, which relies on logic and reason. It also outlines Robert Cialdini's six principles of persuasion, which are liking, authority, social proof, consistency, and impact. The document was created by Chirag Jaswal for a business communication presentation.
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Communication
- 1. C Business Communication Presentation BY: CHIRAG JASWAL (20DM066)
- 2. Founded: 6 May 1996 Headquarter: New Delhi, India CEO: Seon Seob Kim Type: Subsidiary Parent: Hyundai Motor Company
- 4. Three modes of persuasion
- 5. 1. Ethos Ethos is used to convince the audience by emphasizing speakers authority or credibility. 5
- 6. 2. Pathos 6 Pathos is persuasive technique that try to convince an audience through emotions. Love and Happiness
- 7. 3. Logos Logos is the persuasive technique that aims to convince an audience by using logic and reason. 7
- 8. Robert Cialdinis 6 Principles of Persuasion
- 9. Liking People prefer to say yes to those that they like. 9
- 10. Authority Tendency to obey authority figures 10
- 11. Social Proof People tend to do something what they observe other people doing. 11
- 12. Consistency People like to be consistent with the things they have previously said or done. 12
- 13. IMPACT 2019 2020
- 14. CREDITS: This presentation template was created by 際際滷sgo, including icons by Flaticon, and infographics & images by Freepik. Do you have any questions?