The document discusses communication trends from cave paintings to modern social media and mobile technologies. It notes that mobile devices and social media now dominate communication, with an emphasis on instant, short exchanges. The document also addresses how social media has empowered customers and leveled the playing field between individuals and organizations. It provides advice on using social media for hiring and career success, including managing one's online presence and reputation.
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Communication in the Digital Age - 2014
1. Communication in the Digital Age
Niclas Hulting
@niclashulting
Director of Digital Marketing
Trine University
3/27/14
3. Communication Then
Cave paintings > hieroglyphs > tablets > pony
express> telegram > mail> phone > radio >
television > Internet > social media > mobile
9. Social Media Communication
Social media has leveled the playing field. It has
empowered the customer; the user. For the first-
time in history, customer has power.
15. Hiring Process and Social
> 89% of companies use social for recruiting
purposes
1/3 of employers reject candidates based on
online findings (Google)
80% of companies use LinkedIN, 45% use
twitter, 50% use Facebook to find talent.
16. How to Navigate
Beware of your digital footprint
Do a digital inventory and cleanup
Dont post what your mom/dad/grandparents
wouldnt want to see
17. How to Succeed
Learn how to take advantage of the tools
#, DMs, Re-pins, Re-grams = Native
Network
Join Linkedin Groups / twitter chats / F2F
Stay sharp
Pro dev
#AGB