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Communication in the Digital Age
Niclas Hulting
@niclashulting
Director of Digital Marketing
Trine University
3/27/14
@trinefeedback
#trineU
#TrineNation
#ThunderNation
#onlyattrine
#itsatrinething
#TrineCrushes
#Trinemethlab
Communication Then
Cave paintings > hieroglyphs > tablets > pony
express> telegram > mail> phone > radio >
television > Internet > social media > mobile
Communication Now
Mobile > Social media
Mobile >Texting
Mobile >Video and pictures
Mobile > Memes
Future Communication
Google Glass
FB Oculus VR
How Do You Communicate?
No, really, tell me, please?
Being YOU sucks
Everything YOU do is public.
Communication in the Digital Age - 2014
Social Media Communication
Social media has leveled the playing field. It has
empowered the customer; the user. For the first-
time in history, customer has power.
The World of S看界庄温鉛稼看馨庄界壊
Mobile (and) Communication
 Rapid-fire
 Instant
 NOW NOW NOW
 Zero patience
 Help me now! How about now? NOW?
 You snooze, you lose
And now for something complete different
Communication in the Digital Age - 2014
Communication in the Digital Age - 2014
Hiring Process and Social
 > 89% of companies use social for recruiting
purposes
 1/3 of employers reject candidates based on
online findings (Google)
 80% of companies use LinkedIN, 45% use
twitter, 50% use Facebook to find talent.
How to Navigate
 Beware of your digital footprint
 Do a digital inventory and cleanup
 Dont post what your mom/dad/grandparents
wouldnt want to see
How to Succeed
 Learn how to take advantage of the tools
 #, DMs, Re-pins, Re-grams = Native
 Network
 Join Linkedin Groups / twitter chats / F2F
 Stay sharp
 Pro dev
 #AGB
Communication in the Digital Age - 2014

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Communication in the Digital Age - 2014